PrestaShop vs Magento: Choosing the Right Platform

Still deciding between Magento vs PrestaShop? The post aims to provide you with a comprehensive Magento vs PrestaShop review to help you clarify the winner between these two leading platforms - Prestashop and Magento.

Ready!

Both Prestashop and Magento are open-source eCommerce platforms that will allow you to start and manage an online store successfully. What concerns customization capabilities both solutions will allow you to create an e-shop you have in mind that will be unique and will meet your company requirements just perfectly.

Steady!

To launch a shop you would require some tech knowledge both with PrestaShop and Magento. Prestashop is considered a bit simpler and, thus, would be recommended for beginners and those merchants who are not particularly tech-savvy. Maybe, Magento is somewhat more complicated, yet the functionality Magento offers out-of-the-box cannot be compared with any other solution currently available on the eCommerce market.

Go!

The official Prestashop website claims that this eCommerce solution currently helps hundreds of thousands of online retailers manage their stores and develop eCommerce businesses. Magento currently empowers hundreds of thousands of websites worldwide. Clearly, Magento is favored, nevertheless, PrestaShop has been growing in popularity over the past couple of years. And eCommerce experts predict it would become one of Magento alternatives in the nearest future.

Below you’ll find 7 core characteristics for side-by-side friendly comparison between PrestaShop and Magento. Take time to carefully examine them and once done, you'll surely be able to make the right decision for your online business.

The Most Popular eCommerce Platforms for Small Business

Magento vs PrestaShop. Designs and Templates

PrestaShop themes are elegant, professional and stylish. You are encouraged to choose from thousands of free and paid Prestashop templates that will have extra responsiveness features, themes color switcher, mega menu option, graphics included and front editor if you wish.

Magento themes can easily be found on Magento Marketplace and come with an efficient and trendy look and well-organized categories. This is absolutely not a problem as there is a considerable supply of third-party designs. You can find the most adorable ones visiting ThemeForest and find the one that will appeal to your clients the most. At this point, Magento will offer you more variants of design to choose from, you’ll have to spend some time discovering the huge amount of them. Most importantly, you can develop your own Magento theme once you have the necessary tech skills.

Magento vs PrestaShop. Ease of use

In comparison to Magento vs PrestaShop, the first one would be a greater option once you are tech-challenged. It is much easier to customize your Prestashop store. This platform has simplified the daily management of the store owner that will help you concentrate on important issues. You’ll be able to optimize your online store with the help of advanced analytics and dashboard modules.

[quiz-cat id="679485"]

Magento is currently known to be the most flexible shopping cart ever. This solution is a real masterpiece of software craftsmanship and will guarantee unlimited capabilities to tech-savvy online merchants. Daily management of the online store on Magento will be a real pleasure, and it is fairly simple. For launching and setting the website, you’ll need either experience in web development or to hire a professional to help you.

Magento Migration Tools: How to Choose the Right One?

Magento vs PrestaShop. eCommerce functionality

Prestashop shopping cart offers hundreds of features already built-in. You get all the essential functionality that an online merchant needs to start an online business. Intelligent Merchant KPI and Forecasting comprise the PrestaShop unique features that enhance its statistical facilities

To add, this eCommerce solution offers eCommerce Analytics that will help you analyze the traffic and make the most insightful decisions concerning your business strategy. These data will help you grow customer conversions and increase your audience. To add, Prestashop offers integrations that will enable you to export products listings directly to eBay, Amazon, Google Shopping and other popular marketplaces.

Magento shopping cart guarantees top-notch eCommerce functionality, including everything from promotions to private sales and client segmentation. To be specific, check these key Magento eCommerce features:

• Customer segmentation, targeted promotions and merchandising
• Dynamic Rule-Based Product Relations
• Persistent Shopping
• Automated email marketing reminder
• Private sales
• Gift registry and gifting options
• Reward points
• Store credits and multiple wish lists
• Return management authorization and many many more

Migrate to PrestaShop: 10 Tips For Smooth Transfer

Click here to check the full record of Magento Features List. We’re more than sure that the description will impress you.

Magento vs PrestaShop. Plugins and Extensions

Magento offers more functionality out-of-the-box. Nevertheless, the supply for the extension has always been vast. The Magento Marketplace provides thousands of extensions, both paid and free.

Prestashop Add-ons Marketplace suggests thousands of modules, graphic themes, and services that will allow you to add new capacities in a few clicks. Here you’ll find valuable modules to boost any eCommerce business. Everything from drop-shipping to flash sales!

Magento vs PrestaShop. Pricing

Prestashop is an open-source shopping cart that is free to download and use. Wait a moment! It does not mean that this shopping cart is no-expense. If this were true the decision between PrestaShop pricing or Magento pricing would be obvious.

Prestashop has a paid web hosting where the payments may vary. Besides, there is no other way to launch a functional Prestashop store without purchasing several charged modules and a responsive template.

Magento is also an open-source platform. Therefore, the additional fees will include hosting, theme, and add-ons. But with Magento you pay for the functionality that has no alternatives.

How to Export Magento Products: All the Best Practices in One Post

Magento vs PrestaShop. SEO

PrestaShop has sufficient functionality in terms of SEO optimization. As for the main benefits, opting for Prestashop, you will get:

• Automated URL rewriting
• Dedicated SEO content sections for products
• CMS pages for creation of quality content
• Advanced functionality Premium SEO module (for i.e., automatic filling in of meta tags and social meta tags)

Regarding eCommerce functionality, Magento SEO capabilities are vast. A range of SEO settings is available in Magento out-of-the-box. Among them are meta tags for products and home pages, images optimization, canonical tags for categories and products, edits of robot.txt files, etc.

Ecommerce-platforms has conducted comprehensive research of the most popular eCommerce solutions and Magento scores 95 points out of 100, a great result!

Magento vs PrestaShop. Support

Magento Support guarantees free 24/7 customer assistance. By logging to your Magento account, you will be able to open a support ticket. Once any peculiar tech assistance is required with Magento Open Source, you can reach out to certified solution partner. Vast documentation is available, and the significant issues are analyzed thoroughly on Magento Forums that have hundreds of thousands of members and posts available.

Prestashop Support offers assistance that could be hardly compared with any other eCommerce open source solution, the only thing - it is charged. The sweet option - PrestaShop Advisors will help you select the Support Pack that will match your requirements. Some of the primary and cheapest Prestashop Support Plans are:

To add, there is a lot of documentation, webinars, videos, tutorials, and white papers on Prestashop available once you decide to cope with everything by yourself.

Magento vs PrestaShop. Which One Should You Choose for Online Business?

It is up to you to choose the key factors that would impact your decision. The main thing - both Prestashop and Magento will become excellent choices to perform migration to in 2025 and will raise your business to an entirely new, advanced level. You WILL certainly be impressed!

Check out our infographic to get a better understanding of the migration process via Cart2Cart:

Magento vs PrestaShop - FAQs

Is PrestaShop better than Magento?

Magento is more feature-rich as compared to PrestaShop, but requires a technical expert. And if you are running a large store with a high budget, Magento would be best for you. PrestaShop is mostly used for beginners, is cheap, simple, and is widely used for small businesses.

Can I use Magento and PrestaShop to create an ecommerce site with no coding experience?

Yes, you absolutely can. Both ecommerce platforms might take some getting used to, but Magento presents a steeper learning curve. Still, if you’re willing to invest enough time and effort, you can master them.

Final Words

What is there remained to add? Do not let your decision of migration to another, more robust shopping carts into a nightmare when you have to deal with every tech issue yourself or pay extra costs to hire a developer to perform the job. Turn to Cart2Cart automated service to perform the shopping cart migration fast and accurate.

With our service, you can perform your store data migration either from Prestashop to Magento or Magento to PrestaShop and transfer your eCommerce data across these highly functional carts in a couple of hours. Note that your current store performance won’t be affected, and there is no need to worry about order processing delays and unhappy customers. 100% uptime of the Source Cart is guaranteed!

Do not forget there is a Free Demo available to check both platforms' benefits and the service quality in advance. Sign Up for Cart2Cart account and make your dream store a reality in a few clicks!

Monthly Update – September 2025

As we move further into 2025, the integration of Artificial Intelligence (AI) into eCommerce operations is no longer an optional luxury but a strategic imperative. Both Magento (Adobe Commerce) and PrestaShop users are leveraging AI for enhanced personalization, predictive analytics, and automated customer support.

For Magento, its robust ecosystem and enterprise-level capabilities make it an ideal foundation for implementing sophisticated AI tools, such as AI-powered product recommendations, dynamic pricing adjustments, and intelligent inventory management. These tools help large businesses optimize operations and deliver highly tailored shopping experiences. PrestaShop, while often catering to smaller and mid-sized businesses, also benefits significantly from AI through various modules that enable personalized product suggestions, automated chatbots for customer service, and data-driven marketing campaigns. The goal is to create more engaging and efficient shopping journeys, from initial browsing to post-purchase support. Implementing AI can significantly boost conversion rates and customer loyalty by anticipating needs and streamlining processes.

For more details, explore our FAQ section or schedule a call with a migration expert.