wix to shopify checklist

If you’re planning for Wix to Shopify migration, but don’t know where to start - you’re in the right place. The checklist presented below has been intentionally compiled to help e-merchants go through the replatforming process smoothly and trouble-free. Though it doesn’t answer all the migration-associated questions, it is still a good starting point for those Wix store owners willing to migrate to Shopify, but are at the very beginning of the path. For more detailed and in-depth info regarding each step of the process, check out this post.

Before you begin

Prepare your Wix store

    • Carry out the Wix store audit

Create an accurate inventory of the store data you have. Get rid of all the outdated and unnecessary records, and determine what store entities need to be transferred to a new location.

Get your Shopify store ready

    • Get your Shopify store ready

Register a trial account at Shopify.com.

    • Choose a default theme

Choose the default Shopify theme. It is not recommended to alter an existing Shopify theme, since it may negatively impact the switching process. Once the transfer is over, you may freely modify it the way you like.

Wix to Shopify migration checklist

Enter the Source cart details

Select Wix as a Source cart from the drop-down menu and specify the required access details in the corresponding fields.

Configure the Target cart

Choose Shopify as your Target cart and install the "Migration for Shopify" app (more detailed info here).

Select data you want to transfer

Choose the specific data entities you’d like to migrate to your newly-established Shopify store.

Customize your data transfer with additional options

Pick the necessary additional migration options or opt for a Premium data migration service to make your replatforming even more seamless.

Map customer groups & order statuses

Match your Wix stores, order statuses and fulfillment statuses to corresponding ones on Shopify.

Run free Demo migration

Transfer up to 10 entities to Shopify for free within 30 minutes (more info here).

Start Full migration

Press the Start Full Migration button to initiate the Full store database transfer to the new Shopify store. Once done, check the migration results and enjoy the possibilities of the new platform.

Please, read this post for more info about Shopify migration.

Post-Migration Suggestions

    • Install the required apps/features

Find the Shopify alternatives of Wix extensions that you’ve previously used. Find the required extensions at the Shopify App Store but don’t get too carried away.

    • Invite customers to reactivate their accounts

Invite your customers to reactivate their accounts. We recommend using the paid app "Bulk Account Invite Sender." to automatically send the invitation to all your clients.

    • Check the performance of the Shopify store

Test the store functionality, look through the frontend, links, categories, etc. Also, try to make a test purchase to check if everything works as it should.

When you have gone through all the above-mentioned steps, there are some post-migration recommendations that need to be performed before you go live.

Wix to Shopify Migration - FAQs:

Should I change from Wix to Shopify?

There is no exact answer to your question. It all depends on your business needs & objectives. If you need a simple online store with not big assortment, stay with Wix. Contrastingly, if you need to expand your product catalog - move to Shopify.

Is it possible to migrate customers' accounts from Wix to Shopify?

Despite the fact that Cart2Cart supports customers' migration from Wix to Shopify, their accounts cannot be transferred due to the platform's technical limitations. You will need to send your existing clients an invitation to restore their accounts after the data import to Shopify is complete. You can find instructions on how to do this in this detailed guide.

Will Cart2Cart create redirects to my new products and categories after migration?

Cart2Cart does offer this service if the "Create the 301 redirects on your target store after migration" option is selected on the corresponding step of the Migration Wizard.

There is no doubt that eCommerce migration is a risky and challenging task that many store owners often tend to avoid. However, if thoroughly planned and equipped with the right tools (Cart2Cart, for example), you’ll go through the migration process successfully.

Monthly Update – September 2025

As you transition to your new Shopify store after a Wix migration, September 2025 places a strong emphasis on refining your post-migration SEO strategy, particularly for mobile. Google's continuous updates prioritize mobile-first indexing and user experience, making site speed and responsiveness crucial for your store's visibility. It's not enough for your store to simply look good on mobile; it must also load quickly and offer an intuitive navigation experience.

Take this opportunity to conduct a thorough audit of your new Shopify store's performance using tools like Google PageSpeed Insights and Lighthouse. Prioritize optimizing all product images for web, leveraging lazy loading, and ensuring your theme is fully responsive across all device types. A smooth, fast mobile experience is not just a ranking factor; it directly impacts customer satisfaction and conversion rates. For complex SEO adjustments or specific performance enhancements, exploring our migration customization service can provide tailored solutions to ensure your store is perfectly optimized from day one, attracting more organic traffic and maximizing sales.

For more details, explore our FAQ section or schedule a call with a migration expert.