One of the most efficient ways to grow your e-Commerce business is email marketing.The point of this marketing branch lies in collecting e-mail addresses, which is crucial for building a strong customer base and can be supported by our customer import solutions. But how to make it work if you don’t have a list of email contacts, who we call "subscribers"?
The rule is simple: the more subscribers you have, the more opportunities you get for merchandize.
Hence, that is why we want to present you top 5 ways to collect subscribers:
1. Popups on Exit Intent
If you haven't started using exit intent popups or don't even know what that means, you're losing a great opportunity to boost your subscriber list.
So, how do exit intent popups work? Whensoever a visitor tries to close the active window or get to a new website, appears a popup with a message. It can contain interesting offers for your visitors: discounts or coupons, e-book or whitepaper download, newsletter sign up - all these in return for leaving their emails. In such a way you’re getting a chance to get a new subscriber before he leaves the site.
Industry benchmarks often show subscription rates in the low to mid single digits. When combined with a compelling free giveaway, sign-up rates can significantly increase, often reaching high single-digit or even double-digit percentages!
2. Free Giveaway
No doubts, people love freebies. Offering something free to your website visitors, such as an e-book, consultation, free shipping or a product sample, is a great stimulus for people to subscribe. It can be used either together with an exit intent popups, as it was mentioned above or on its own.
3. Blogging
A good way to show that you care about the customers is to share your knowledge on a blog. By posting articles on the topic, people would have a reason to check the site on a regular basis, establishing you as a trusted source on the market.
The information provided on a blog should help your customers to make a better purchase decision or just become a useful tip for their everyday life. For the most dedicated buyers, a blog will give an opportunity to get special discounts and announcements about new products.
So having a blog means that you have content for your email newsletters, and people have a reason to sign up to your email list.
4. Coupon or Discount for Email Addresses on Cart Abandonment
So having a blog means that you have content for your email newsletters, and people have a reason to sign up to your email list.
Cart abandonment is one of the biggest problems of e-Commerce in today's landscape. Why do visitors so often don’t make the last step to complete the purchase? The reasons for such a case (which is not a rare one) can be different, but the fact is a fact - the deal is cancelled.
However, having their emails, you can get a second chance to market to your visitors who abandon their carts. If a visitor was just one step away from purchasing, he is likely interested enough to subscribe, and you can help him to finish.
At this point, it’s about time to get a free offer on the stage and take his email. It can be a discount to use it right away or a coupon to save for later. It is another thing that can be effectively combined with exit intent popups.You can time them to appear only after an attempt to close a web page having a full shopping cart, but without actual purchase.
5. Sticky Bars
Sticky bar is a colored bar that's located at the top of the website and asks to perform a specified action. The bar does not cover the content on your site, but it’s always visible, reminding a visitor to sign up for your list. Also, using this notification bar, you can promote some products, special offers or communicate an important announcement very effectively and without being too intrusive.
Bottom Line
A good subscriber base guarantees a good repetitive traffic, which often determines the success of your e-Commerce business. For continued optimization, consider our post-migration tips.
However, technical restrictions of some online store platforms can become a serious obstacle on the way of growing the amount of subscribers. If a current e-Commerce solution in any way limits you from realizing these 5 tips, we can help your store to migrate to a new platform, often leveraging our migration customization service to meet unique requirements. Try a free Demo Migration now and help your business to develop!
Monthly Update – January 2026
Entering January 2026, the focus for e-commerce subscriber collection is shifting towards hyper-personalization and leveraging zero-party data. Beyond traditional pop-ups, consider implementing interactive quizzes or preference centers that allow customers to explicitly state their interests. This not only gathers valuable "zero-party" data directly from the user but also creates a more engaging experience, leading to higher quality leads. Post-signup, welcome sequences should be highly segmented based on these declared preferences, offering immediate value through tailored content or exclusive early access to product launches that align with their interests. Furthermore, explore integrations with customer data platforms (CDPs) to unify subscriber data across all touchpoints, enabling more sophisticated segmentation and personalized communication strategies. The goal is to move beyond mere email collection to building a deep, permission-based relationship that fosters long-term loyalty and reduces churn. Remember, a smaller, highly engaged subscriber list is often more valuable than a large, unsegmented one. By respecting user privacy and providing clear value in every interaction, businesses can ensure their subscriber collection efforts are both effective and sustainable in the evolving digital landscape.
For more details, explore our FAQ section or schedule a call with a migration expert.
