Not for nothing customers are considered to be the most important people in any business company. They are the purpose and part of the work. Without them, no business could function. Therefore, it is of critical importance to organize your store and service in a proper way so that you could meet the customers’ needs and make them return again and again. One of the key means of store management is customer segmentation into groups.
What is a customer group?
Customer segmentation means dividing clients into sets of similar individuals who are related to some perspectives like demographic, marketing, commonly purchased goods, etc. That’s how can we define a customer group creation that can be considered as a valuable opportunity for store management.
Why use customer segmentation?
Some merchants don’t even realize the way customer groups can affect the business and sales rates. That’s why we have decided to point out the main benefits that can be faced when you segment the client.
Enhance marketing campaigns
So, first of all, vendors get a possibility to target specific customer groups and allocate marketing resources to their best. According to customers’ age, location, interest, order history, you may provide different pricing and promotions, offers and discounts. Creating customer groups allows to make a retail process easier and more targeted due to client needs.
Customer segmentation is also targetted at making customer service, marketing campaigns, product development processes even more effective by helping retailers gain a better understanding of the specific groupings within their customer base.
Collect valuable information
One more important thing about segmentation is that it helps e-merchants get a better insight into their performance. Different sales metrics, marketing campaigns, and incentive programs can all be divided into categories based on the customer’s transactional data.
Note: You need to pay attention to the peculiarities of your platform as each one is specific. For instance, Magento offers two groups of customers by default: NOT LOGGED IN and General. OpenCart also provides the same number of categories with the default and wholesale clients. Prestashop has three customer groups that include Guest, Visitor, and Customer.
Leave Behind Customer Group Migration Problem
When e-merchants make a decision to replatform from one shopping cart to another, they can be a bit confused facing the problem of customer group migration. However, Cart2Cart service provides its clients with the possibility to migrate customer groups from the Source cart with those that will be displayed on the Target one. Pay attention, that Customer Groups need to be already created on your Target Store, in order to map them during the migration. If you don’t have Customer Groups created on Target cart, here you can see how to do that correctly.
If you want to take your current online business a level up migrating to a more sophisticated shopping cart, Cart2Cart service has all the functionality to perform the switch in a totally automated manner.