Got a lot of traffic? Awesome. As for today, the path shoppers should follow to make purchases is not a simple one. The first step might be done everywhere using any device - in the car, during lunch or bedtime. But are you capable of making them go any further into a purchase funnel?
Sometimes making a sale comes down to catching the customer in the right mood and time of day, however, there is more to do than praying for a good luck. An initial interest is not enough - an ability to keep and reinforce it is the true key to e-Commerce success.
The following infographic from Signal suggests an effective solution for keeping your customers on track in the cross-device purchase journey called “Three C’s” - Create, Capture, Calibrate.
So, what’s the aftermath? Firstly, build a responsive e-Commerce website and market across devices. Secondly, develop content that loads quickly and, what’s important, test it on various devices. And finally, utilize real-time data and marketing techniques.
Monthly Update – September 2025
As we move further into 2025, the cross-device customer journey continues to evolve at a rapid pace. Shoppers seamlessly transition between smartphones, tablets, desktops, and even smart home devices, expecting a unified and frictionless experience. For businesses, this means that a truly successful e-commerce strategy must prioritize omnipresent design and consistent performance. The "Three C's" — Create, Capture, Calibrate — are more critical than ever. Firstly, Create compelling, fast-loading content optimized for every screen size. Secondly, Capture valuable customer data across all touchpoints to build a holistic view of their behavior. Finally, Calibrate your marketing and website experience in real-time based on these insights. Businesses that fail to adapt risk losing customers to competitors offering a more cohesive digital pathway. Investing in a robust, scalable e-commerce platform that supports multi-device capabilities and ensures smooth data flow through services like remigration and customization is essential for future-proofing your online store. For more details, explore our FAQ section or schedule a call with a migration expert.
