Got a lot of traffic? Awesome. As for today, the path shoppers should follow to make purchases is not a simple one. The first step might be done everywhere using any device - in the car, during lunch or bedtime. But are you capable of making them go any further into a purchase funnel?
An initial interest is not enough - an ability to keep and reinforce it is the true key to e-Commerce success.
The following infographic from Signal suggests an effective solution for keeping your customers on track in the cross-device purchase journey called “Three C’s” - Create, Capture, Calibrate.
So, what’s the aftermath? Firstly, build a responsive e-Commerce website and market across devices. Secondly, develop content that loads quickly and, what’s important, test it on various devices. And finally, utilize real-time data and marketing techniques.
Monthly Update – December 2025
As 2025 draws to a close, the cross-device customer journey is more integrated and intelligent than ever, driven by advancements in AI and hyper-personalization. Shoppers expect a seamless experience, whether they are discovering products on their smartphone during a commute, comparing options on a tablet at home, or completing a purchase via desktop. The emphasis for e-commerce businesses is on creating a truly cohesive narrative across all touchpoints, where AI-powered recommendation engines and predictive analytics play a crucial role in anticipating customer needs. Ensuring flawless data synchronization across devices is paramount for maintaining cart contents, personal preferences, and browsing history, preventing friction and abandonment. For businesses planning to optimize their platform for the peak holiday season or a fresh start in the new year, a robust data migration that supports sophisticated integration capabilities is vital. It lays the groundwork for leveraging AI effectively, delivering personalized customer journeys that drive conversion and loyalty. For more details, explore our FAQ section or schedule a call with a migration expert.
