Looking for the ultimate e-solution for running online business but still have doubts? Assess the utmost severity of PrestaShop vs WooCommerce judgement. In this article, let us clear up all strengths and weaknesses of both, reveal all sins and hidden secrets to be 100% sure where your Eldorado lays.
The final verdict is completely yours, but we guarantee: by the end of the article the naked truth will make the decision obvious to you.
So, let’s get down to business!
Defendant Number One - PrestaShop
Name: PrestaShop (previously phpOpenStore)
Date of birth: 2007.
Nativity: Paris, France.
Parents: Igor Schlumberger and Bruno Lévêque.
Profession: open-source e-commerce solution.
For the glory of justice, the court obliges PrestaShop to swear to speak the truth without hiding or distorting anything. This will be the final confession where all the good and bad deeds will be taken into account.
#Design and Templates
PrestaShop themes are clean, responsive and professionally looking. Choose the one you like the most from more than 4 000 free and paid ready-to-use templates. Be a picky customer while theme selection to significantly boost conversions with a bright design that matches your products and your customers’ preferences.
After you have chosen your favorite one among PrestaShop themes, you’re welcome to enjoy how easy it may be to set up and customize each of them.
There are a few ways on how to get PrestaShop templates:
- choose among hundreds available on the website;
- search on the ThemeForest;
- go to Template Monster and check the accessible collection.
# Ease of use
PrestaShop is open-source ecommerce solution, so - no payments. There also no trial version, but you can launch Free Demo to check the service in advance. Setting up the whole PrestaShop shopping cart takes some time. The approximate scenario of this process is like that:
- to download PrestaShop shopping cart;
- create a database;
- upload the software to your server using an FTP client;
- click on the install button.
If you’re already scared of complications you may be involved into with PrestaShop installation, stop doing it! Because that’s the end of everything that may seem confusing. If you can cope with the initial store set-up, the rest of operations are just a piece of cake.
When it comes to functionality, PrestaShop will astonish you with the great number of features. Let’s put in order all of them.
#Plugins and Extensions
Visit Prestashop Add-ons Marketplace to find the winning way of increasing your store capabilities in a few clicks. Benefit from these and many other multiple plugins, addons and modules for crazy boosting your store work.
In case that’s not a peak of your demands, check the TemplateMonster with the complete list of numerous plugins and addons with powerful features for every occasion.
Selling goods or services, physical or downloadable products, reservations or marketplaces, PrestaShop is 100% free with no monthly fees and sales commissions. But everything is not so good.
A lot of built-in features are not available with PrestaShop. The free PrestaShop version is a basic solution limited to standard features to run a medium-sized business that requires no advanced functionalities. To achieve something more, you have to buy additional modules which are a little bit costly.
How do you like it: no official PrestaShop support team to help the customers with their online shops. BUT! Some of Presta-clients do not think this is a problem, because there is a large user community with over 1 000 000 + members who are constantly out with a hand of help and assistance. In addition, there are Facebook and Twitter support pages and PrestaShop FAQs and user guides section.
#SEO and Marketing Tools
There is a whole set of techniques and best practices to improve the website visibility on search engines. PrestaShop is a place where you can find excellent tools for easy meta tags and URLs replacement for effective website work optimization.
Concerning marketing, PrestaShop offers strong tools and strategies for store promotion. It includes add wishlists, launching flash or private sales, creating newsletter campaigns, building referral and loyalty programs and many more...
All the ways to drive and increase the traffic and sales on your website are included in various PrestaShop Promos and Marketing Modules.
A Supreme Court’s Decision
Prestashop is one of the extremely growing ecommerce platforms. It tries to provide the qualitative service in the open source eCommerce solutions genre. PrestaShop consumers are successful entrepreneurs from all over the world. It is honoured as one of the most robust, professional eCommerce shopping carts, it is free to download and install.
According to the following PrestaShop’s features:
- no cost;
- easy to learn and manage;
- crucial functionality;
- responsive and rich themes;
- simple customization options;
- heightened security,
… the justice of Supreme Court proclaims: PrestaShop is professionally-built shopping cart and is RECOMMENDED for moving to and running e-store.
Defendant Number Two - WooCommerce
Date of birth: 2007.
Nativity: San Francisco, California.
Parents: Mike Jolley, James Koster.
Profession: WordPress plugin.
For the glory of justice, the court obliges WooCommerce to swear to speak the truth without hiding or distorting anything. This will be the final confession where all the good and bad deeds will be taken into account.
#Design and Templates
Judging the book by its cover is a bad thing, but in real world, this works strictly vice a versa. What can grab the shopper’s attention when he comes to your store at first? Of course, the design.
WooCommerce themes are classy and stylish. Astonishing variety will match different types of e-business: fashion and clothing stores, selling physical or digital products, cosmetics and many more. WooCommerce templates make it easy to impress the customers because there are a lot of sparkling themes.
Choose the best one from free or paid collection in WooThemes Store. Since WooCommerce is integrated with WP, for the pickiest business owners, there is WordPress templates’ list.
#Ease of use
WooCommerce is a WordPress plugin, and you need to perform a few operations before you get to work with WooCommerce itself. First of all, you have to get domain name, then - sign up for a hosting account and install WooCommerce. Good news - to avoid all these operations, WooCommerce has many free and paid plugins to automate this process for you.
WooCommerce is very customizable. The whole platform is under your control. Unfortunately, there’s no built-in drag-and-drop design builder. You can choose it from the WordPress collection, but that’s not free.
WooCommerce is the best plugin to choose when it comes to ecommerce functionality.
Even if you’re a newbie in the area of online trading, working with this shopping cart will be pretty simple. Store management or daily routines are also fairly straightforward. The store built on Woo includes plenty of enhancements to boost the shop’s performance. This can assist the progress of your daily routines and keep you in touch with the current addons statuses of updating processes.
To be more concrete, the platform suggests the following features:
- Precise stock level tracking;
- Constant alerts;
- Regular sales reports;
- Intuitive product data panel;
- Variable mobile apps;
- Auto-Tax calculations;
- Profitable Integrations;
- Additional WordPress themes;
- Firm store management.
#Plugins and extensions
There no success without growing. The same with the ecommerce business. If you’re standing still, you’re moving back. In this case, growing means the ability to extend your store possibilities.
WooCommerce extensions are subdivided into several groups related to:
- Bundles (Everything you need for the store customization via Woo all-in-one bundles.)
- Enhancements (which includes cart and checkout features, merchandizing, product page features, search and navigation);
- Marketing (email, promotions, reporting, social media);
- Payments (direct, form, iFrame, Off-site);
- Product types;
- Shipping (carries, delivery and shipping options, inventory and fulfilment);
- Store management (accounting, admin notifications, customer service, import and export, point of sale, tax);
Since WooCommerce is the WordPress plugin, there no cost. The only thing you have to do is download it from the website, install on the WordPress interface and create the online store. The following modifications all are up to you since it’s open source solution. For those who want to expand their possibilities with special extensions, there are a lot of them. For example, if your business is about selling the member access to the websites, you’ll have to download a specific extension.
Woocommerce Support system is subdivided into three ways. Go to My Account tab in the WordPress admin dashboard to achieve this function. Then, the Woo service offers the following ways:
- find general questions in the documentation;
- open a support request.
- fill out the form and support team will get in touch with you.
Besides this, you can use forums, blogs or knowledge bases.
#SEO and Marketing
WooCommerce powers up to 30% of all online stores and is well SEO optimized. It proposes for acceptance the variety of discount and coupon options, email and social integrations or reports powering. Using the WordPress editor, you have the opportunity to modify the body content, or URLs, meta descriptions or alt tags, and even more to optimize product pages.
The platform is a great solution for store owners without coding skills since it’s very simple.
A Supreme Court’s Decision
WooCommerce is one of the best shopping carts for your business. You can effortlessly set up the store without programming knowledge. It is created for all kinds of business- from small to large-sized WordPress users. It is simple to install and manage. Now, this is the most customizable shopping cart for online trading. With 48,850,412 downloads, this ecommerce solution is HIGHLY RECOMMENDED by the justice of Supreme Court.
If you’re still not a Woo user, please, hurry up to reach your finest hour! WooCommerce migration is the next step here.
Final Thoughts: PrestaShop vs WooCommerce
Choosing the right platform is the most responsible decision in running ecommerce business and score twice before you cut once. We’ve considered the key features of both shopping carts, and now is your time to decide. Remember, at the beginning of this article we’ve promised to say which one is better? We’ve lied. Both have their pros and cons, advantages and disadvantages. But either PrestaShop or WooCommerce are leaders among other ecommerce solutions. Think about your preferences, consider which aspects are the most important in your particular situation and make a choice. Cart2Cart Team is always ready to help you speedily migrate all the entities, check how easy it all works with C2C service.
First of all, try Free Demo Migration to move the limited amount of data and evaluate the quality of the service. Feel the difference after migrating to WooCommerce or PrestaShop store and be prepared for Full migration. With Cart2Cart everything is smoothly and speedily!