Common Shopify Migration Mistakes (and How to Avoid Them)

Thinking about moving your online store to Shopify? You're not alone — in 2025, thousands of businesses are switching to Shopify for its speed, scalability, and simplicity.

But here’s the hard truth:

Migrating to Shopify without a plan can lead to traffic loss, data errors, and costly downtime.

In this guide, we’ll highlight the most common Shopify migration mistakes, explain how they can impact your store, and show you how to avoid them with Cart2Cart — the trusted automated migration tool.

Why Migrate to Shopify in 2025?

Before we dive into mistakes, let’s reaffirm why so many merchants are migrating to Shopify:

✔️ Hosted, secure, and scalable

✔️ Easy to manage, even without coding skills

✔️ Beautiful mobile-optimized themes

✔️ Large app ecosystem and built-in marketing tools

However, these benefits can be delayed or lost if the migration is handled poorly.

Mistake #1: Not Backing Up the Source Store

What happens:
Skipping a backup could mean losing important data if the migration goes wrong — especially for stores with complex catalogs or recent orders.

How to avoid it:
✅ Always create a full data and media backup (products, customers, orders, theme files).
✅ Cart2Cart doesn’t affect your source store, but backup is a must for safety.

Mistake #2: Losing SEO Rankings After Migration

What happens:
Changing platforms often changes URL structures. Without proper 301 redirects, search engines will hit broken pages — tanking your rankings and organic traffic.

How Cart2Cart helps:
✅ Automatically maps and migrates SEO metadata (meta titles, descriptions)
✅ Allows for 301 redirect setup during migration
✅ Helps preserve link juice and traffic by aligning old and new URLs

Mistake #3: Migrating Incomplete or Irrelevant Data

What happens:
Manually copying data often results in missed products, broken images, or lost customer history — damaging customer relationships and store continuity.

How Cart2Cart helps:
✅ Migrates products, categories, images, SKUs, orders, customers, reviews, and more
✅ Maintains relationships between entities (e.g., customers to their order history)
✅ Supports bulk transfers with zero manual input

Mistake #4: Underestimating URL Structure Differences

What happens:
Platforms like Magento or WooCommerce let you customize URLs. Shopify has a rigid structure (/products/, /collections/, etc.), which may not match your old paths.

How Cart2Cart helps:
✅ Provides redirect options to map old paths to Shopify equivalents
✅ Minimizes 404 errors and preserves inbound link value
✅ Offers add-ons for custom URL handling and SEO retention

Mistake #5: Migrating Customer Passwords

What happens:
Due to encryption differences between platforms, customer passwords cannot be migrated.

How to handle it:
✅ Cart2Cart flags this limitation clearly
✅ After migration, send email invitations to customers to reset passwords
✅ Use Shopify apps to create password-reset workflows with incentives (e.g., discount codes)

Mistake #6: Running Live Migration on Production Store

What happens:
Migrating data directly onto a live store can disrupt the shopping experience and cause lost sales.

Best practice with Cart2Cart:
✅ Start with a free demo migration to preview how everything looks
✅ Use Shopify's password-protected storefront until launch
✅ Only switch domains and go live once everything is fully checked

Mistake #7: Ignoring Post-Migration Testing

What happens:
Once the data is moved, store owners forget to test product listings, customer records, collections, and search functionality.

How to avoid it:
✅ Create a Shopify migration QA checklist
✅ Review:

  • Product names, prices, variants
  • Order statuses
  • Customer details
  • Navigation menus
  • Payment/shipping settings

Cart2Cart ensures high data accuracy — but it’s still smart to check manually before launch.

Bonus Tip: Don’t Wait to Set Up Tracking & SEO Tools

  • Connect Google Search Console and resubmit your new sitemap
  • Set up Google Analytics 4 (GA4) or Shopify’s native analytics
  • Use SEO apps (Smart SEO, JSON-LD, Plug in SEO) to further refine pages

Why Use Cart2Cart for Shopify Migration?

Cart2Cart is the leading automated Shopify migration tool, trusted by over 250,000 eCommerce stores.

Key Benefits:

✅ Supports over 85+ platforms (WooCommerce, Magento, PrestaShop, BigCommerce, etc.)

✅ No coding, no developer needed

Preserves SEO metadata and order/customer relationships

✅ Free demo migration available

✅ 24/7 support and migration insurance (optional)

What you can migrate:

  • Products (with images, SKUs, variants, categories)
  • Orders and order history
  • Customers
  • Coupons and reviews
  • SEO metadata and URLs
  • CMS pages and blog content

Try a Free Demo Migration now and preview your Shopify store with live data.

Shopify Migration Checklist (Post-Cart2Cart)

✅ Review product formatting
✅ Check collection logic and menu structure
✅ Test payment gateway and checkout flow
✅ Confirm SEO settings and redirects
✅ Invite customers to reset passwords
✅ Reinstall apps (email, reviews, analytics)
✅ Submit sitemap to Search Console

Cart2Cart handles the migration. You focus on finishing touches.

Final Thoughts: Migration Done Right

Migrating to Shopify is an exciting opportunity — but small mistakes can have big consequences.

By understanding common pitfalls and using a tool like Cart2Cart, you’ll avoid:

❌ Broken URLs

❌ Lost SEO

❌ Missed data

❌ Costly downtime
Instead, you’ll get a clean, complete, and search-friendly Shopify store ready to grow.

Ready to Migrate Your Store to Shopify?

Join thousands of successful merchants who moved their stores to Shopify risk-free.

Start a Free Demo Migration with Cart2Cart
No coding. No downtime. No SEO loss.