Wix vs BigCommerce

Choosing the right eCommerce platform is crucial for the success of your online business. Among the numerous options available, Wix and BigCommerce stand out as two of the most popular solutions. Both platforms offer unique advantages, but when it comes to flexibility, which one is the better choice?

In this article, we’ll compare Wix vs. BigCommerce based on key factors such as customization, scalability, payment options, and ease of use. By the end, you'll have a clearer idea of which platform best suits your business needs.

Wix Overview

Wix is a website builder that includes eCommerce functionality, making it an excellent choice for small businesses and entrepreneurs. If you're considering a transition, our Wix to BigCommerce migration guide can help. Its drag-and-drop editor and extensive template library make it easy for users to create visually appealing stores with minimal technical expertise.

Key Features:

  • Intuitive drag-and-drop website builder
  • Hundreds of customizable templates
  • Built-in marketing and SEO tools
  • App market for additional features
  • Best suited for small to mid-sized businesses

BigCommerce Overview

BigCommerce is a robust eCommerce platform designed for scalability. For a detailed readiness check, explore our BigCommerce Migration Checklist. It provides advanced built-in tools, making it ideal for growing businesses and enterprises looking for a comprehensive eCommerce solution.

Key Features:

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Flexibility Comparison: Wix vs. BigCommerce

1. Customization & Design

  • Wix offers more flexibility in terms of design with its drag-and-drop editor, allowing users to create highly customized storefronts without coding knowledge.
  • BigCommerce provides a more structured approach with customizable themes and an advanced HTML/CSS editor for developers.

2. Scalability

  • Wix is best suited for small to mid-sized businesses but may struggle to handle large inventories and high-traffic stores.
  • BigCommerce is designed for scalability, making it a better choice for businesses expecting high growth and expansion. For comprehensive support with high-volume transfers, explore our Ultimate Data Migration Service.

3. Payment Processing

  • Wix supports various payment gateways, including PayPal, Stripe, and Wix Payments, but has transaction fees for some plans.
  • BigCommerce integrates with over 100 payment providers and does not charge additional transaction fees, making it more flexible for businesses processing high volumes of sales.

4. SEO & Marketing Features

  • Wix includes built-in SEO tools, email marketing, and social media integrations, but some advanced features require third-party apps.
  • BigCommerce offers comprehensive SEO features, automated email marketing, and multi-channel selling without requiring additional apps.

5. Multi-Channel Selling

  • Wix allows integration with Facebook, Instagram, and Amazon but requires third-party apps for advanced selling options.
  • BigCommerce natively supports multi-channel selling across platforms like eBay, Amazon, Google Shopping, and social media.

6. Security & Performance

  • Wix offers built-in security with free SSL certificates and automatic updates.
  • BigCommerce provides enterprise-level security, including PCI compliance and DDoS protection, ensuring a more secure shopping experience for high-traffic stores.

7. Customer Support

  • Wix provides 24/7 customer support through chat, phone, and forums.
  • BigCommerce offers 24/7 live support, along with dedicated account managers for higher-tier plans.

Which One Offers More Flexibility?

Choose Wix if:

  • You need an easy-to-use website builder with drag-and-drop customization.
  • You are running a small business or personal brand.
  • You prioritize design flexibility over advanced eCommerce features.

Choose BigCommerce if:

  • You need a powerful, scalable eCommerce platform.
  • You plan to sell across multiple channels (Amazon, eBay, Facebook, etc.).
  • You want extensive built-in tools without relying on third-party apps.

Seamless Migration with Cart2Cart

If you’re considering switching from Wix to BigCommerce or vice versa, Cart2Cart simplifies the migration process. With Cart2Cart, you can transfer products, customers, orders, and more without downtime.

Why Use Cart2Cart?

Make the move to the platform that best fits your business needs today. Try Cart2Cart now!

Monthly Update – January 2026

As we step into January 2026, the eCommerce landscape continues to rapidly evolve, with a particular focus on hyper-personalization and AI-driven efficiency. Businesses using platforms like Wix are leveraging advanced analytics and AI tools to craft unique customer journeys, from personalized product recommendations to dynamic content tailored for individual users. The ease of integrating third-party AI apps within Wix’s ecosystem is a game-changer for small to medium-sized businesses looking to compete on a personalized level without extensive development.

For larger enterprises on BigCommerce, the trend leans towards composable commerce architectures. This involves decoupling frontend and backend components, allowing businesses to integrate best-of-breed services—including cutting-edge AI, robust CRM, and sophisticated PIM systems—to build highly flexible, future-proof online stores. BigCommerce’s API-first approach makes it an ideal foundation for such complex, high-performance setups. Regardless of your platform, prioritizing strategies that enhance customer engagement through intelligent automation and data-driven insights will be crucial for sustained success in the coming year.

For more details, explore our FAQ section or schedule a call with a migration expert.