Early on we’ve talked about the importance and purposes of installation of Google Analytics on WooCommerce. Now, let’s start utilizing GA for what it was made, shall we? Our first very small yet very important step in this direction will be going through a basic procedure of setting up goals for your online store. (Please note: The following instructions apply to Universal Analytics properties, which are now largely deprecated in favor of Google Analytics 4.)
Goals notify Google Analytics whenever something important on your website happens. It could be contact form submition, purchase, registration or any other specific action that makes difference for your business. For comprehensive support in optimizing your e-commerce platform and analytics, consider our Ultimate Data Migration Service.
How will GA know? Well, everything is simple: Analytics simply counts every time a visitor ends upon a certain webpage of your site, for example, a “Thank You” page. Such goal type is called Destination goal -- one of four possible and the most commonly used one.
How to Set Up Goals for Your Online Store
No doubts that purchase is the most interesting goal for any online store owner. Many store owners consider platforms like Shopify for their robust analytics and marketing tools. So, let us demonstrate you how we can set up a track of every checkout finished on your website.
Firstly, navigate to your Goals section. To do it, sign in to Google Analytics and select the Admin tab on the top. Then click Goals in the View column.
Now, click New Goal button
Here, you’ll see 3 basic options for creating goals:
- using a goal template
- creating custom goal
- creating Smart Goal
For our purpose, we’ll choose custom one. So, click Custom and then the Next Step button.
Now, name your option, select Destination and proceed by clicking the Next Step button again.
Here you need to enter the URL address of your “Thank You” page we’ve been talking about earlier. There’s no need to provide a full link, simply paste what comes after the .com (or other domain you use).
Thus, since the full “Thank You” page link is www.your-little-store.com/purchase/thank-you, we need to enter “/purchase/thank-you” part of the URL in the Destination field only. Also, change the drop-down to “Begins with”.
You may also optionally set a monetary value of every goal by configuring Value, and a specific path you expect visitor go through to get to this page by configuring Funnel option. Ensuring your SEO URLs are preserved during migration can also impact funnel tracking. Afterwards, click Create Goal.
At this point, everything should be ready. To see the data on your goal, go to Conversions -> Overview.
If you have any other goals or conversions you’d like to follow, you may go through these steps again. Note, however, that Google Analytics can track a significant number of important actions, typically up to 20 goals for older Universal Analytics properties or up to 30 conversions for modern Google Analytics 4 properties. For most stores, these goals/conversions include lead form submissions, email list sign ups, registrations, and purchase completions.
Well, that’s all for today. To learn about more sophisticated ways of conversion tracking in Google Analytics, check out official documentation.
Good luck!
Monthly Update – November 2025
As we move further into November 2025, the landscape of e-commerce analytics is being redefined by two major forces: the full operational shift to Google Analytics 4 (GA4) and heightened demands for data privacy. Businesses must now fully embrace GA4's event-driven model to gain nuanced insights into user behavior, moving beyond the session-based limitations of Universal Analytics. This shift necessitates a review of all tracking implementation, ensuring that custom events and user properties are correctly configured to capture critical sales funnels and conversion points. Server-side tracking is gaining prominence, offering enhanced data control and improved accuracy by reducing reliance on client-side browser events, which can be affected by ad blockers and consent management tools. For online stores undertaking a platform migration, this has significant implications. It’s not just about transferring product and customer data; it’s equally vital to plan the seamless migration of historical analytics data (if feasible) and, more importantly, to set up GA4 with a robust tracking strategy from day one on the new platform. A comprehensive migration plan should include an audit of your GA4 setup on the new store, verifying data integrity and consistency with your business objectives. This ensures continuous, accurate measurement of your digital performance. For more details, explore our FAQ section or schedule a call with a migration expert.
