How to Migrate Your Store from Shopp to WooCommerce [Video]

WordPress is a leading content management system (CMS), which has several ecommerce plugins. WooCommerce is a fully functional shopping cart designed for work within the WordPress framework. While Shopp was a prominent option, it is no longer actively maintained. WooCommerce is free, with many powerful extensions available. To find a suitable ecommerce solution you may have to experiment. You can start using a shopping cart and if it’s not good enough, you can replace it with another one. It’s easier said than done as you will need to transfer all your data. But there’s no need to worry – if you are not satisfied with your Shopp platform, you can move your information to WooCommerce quickly, securely and effortlessly with Cart2Cart, an automated shopping cart migration service.

Apart from its content management possibilities, the major features of WooCommerce are its high functionality, user-friendliness, extensibility, flexible design, promotional and marketing tools, customizability. If you think WooCommerce is a better choice than Shopp, you can start your migration right now.

With Cart2Cart you don’t need great technical or programming skills to transfer your data from Shopp to WooCommerce. Migration is fully automated and all you need to do is follow instructions. Watch the video tutorial and see how easy it is to migrate with Cart2Cart.

The process starts with registering a Cart2Cart account. If you have a Google or Facebook account, you can use them to sign in. Both your Shopp and WooCommerce store must be accessible online. Use Migration Estimator to calculate the cost of your migration.

Log in to your profile and click Start Migration Now.

1. Select Source Cart

In the drop-down menu choose the version of your Shopp platform. Enter the URL of your Shopp store. Then download Connection Bridge, unpack it and upload it to the root directory of your Shopp store. For more detailed information on Connection Bridges read the FAQ.

2. Select Target Cart

Select the version of your WooCommerce cart, enter the URL of your WooCommerce store and download Connection Bridge.

3. Select Entities

Choose the entities you would like to move from Shopp to WooCommerce and select the additional options if needed. Some of the additional options may incur an extra cost, while others are free.

4. Map Currencies

Match the currencies on your Shopp store to the currencies on your WooCommerce store.

5. Start Demo Migration

At this stage, the service will move a limited number of your entities for free to show you how it works. Demo Migration doesn’t usually take much time, so it is recommended not to skip this step. Please do not close your browser while Cart2Cart is transferring your information. When Demo Migration is finished, you can check the results on your WooCommerce store back end. For a comprehensive guide, see how to check demo migration results.

6. Start Full Migration

Double-check your migration info and if it’s correct, click Start Full Migration. You can close your browser window and focus on something else while your migration is in progress.

When Full Migration is completed, check the results on your WooCommerce store. Get on with your business with a new shopping cart.

If you have any questions concerning Shopp to WooCommerce migration, please contact Cart2Cart Support Team any time you like.

Monthly Update – September 2025

As we move further into 2025, the e-commerce landscape is increasingly shaped by advancements in AI and data analytics, particularly in optimizing post-migration SEO and user experience. After successfully migrating your store, a crucial next step is to leverage these sophisticated tools to monitor traffic patterns, identify and resolve broken links, and analyze customer behavior on your new platform. Implementing AI-driven SEO audits can quickly pinpoint areas for improvement, such as optimizing product descriptions for semantic search, enhancing meta tags for better click-through rates, and ensuring swift page load times across all devices. This not only helps recover any temporary SEO losses but also boosts your long-term visibility.

Furthermore, utilizing analytics to understand how users interact with your newly migrated site allows for continuous refinement of your conversion funnels and overall site navigation. Focus on setting up comprehensive tracking from day one, including conversion goals, event tracking, and heatmap analysis, to gain actionable insights into customer journeys. This proactive, data-driven approach is essential for maintaining and improving your search engine rankings and overall customer satisfaction in the competitive digital marketplace, ensuring that your investment in a new platform yields maximum returns and sustained growth.

For more details, explore our FAQ section or schedule a call with a migration expert.