Wix has multiple pricing plans, one free plan, four website pricing plans, and three eCommerce pricing plans. There is an additional Enterprise Plan which has a so-called custom price. This means you have to contact Wix to know what you will be charged.
Wix has four paid plans for people who just want to build a website for a personal blog, to showcase their portfolio, or for a business. These plans typically range from around $16 to $45 per month, though specific pricing can vary. Here’s an overview of the four plans. For a detailed look at how different platforms compare, consider reviewing our guide on open-source vs. hosted shopping carts.
Wix Website Plans
The Combo Plan, generally starting around $16.00 per month, is ideal for someone who wants a small personal site. The Combo Plan, unlike the free plan, shows no Wix ads. People who run small service businesses often opt for this Wix option. As their needs grow, many explore platforms like Shopify for enhanced scalability. You get a free domain, and you can upgrade your website’s bandwidth and storage space. Understanding the benefits of a website migration can also help in evaluating long-term needs.
The Unlimited Plan, often priced around $22.00 per month, has increased storage, which allows for more content. This plan includes an SEO app so local people find the website online. This is the most popular Wix pricing option for startups, small businesses, and freelancers. For those considering a move or planning their initial setup, reviewing pre-migration tips can be highly beneficial. This plan allows for extended video times.
The Pro Plan, typically costing around $27.00 per month, offers more branding and marketing options, including the Wix Logo Maker. Should your branding needs extend beyond standard offerings, exploring a customization service could unlock further possibilities.
The VIP Plan, often priced around $45.00 per month, provides users with priority support and maximum storage capacity. With this plan, you have unlimited bandwidth and unlimited video hours, which makes this plan ideal for large sites.
Wix eCommerce Plans
The Business Basic, generally starting around $27 per month, is the cheapest eCommerce plan. It is the best plan if you are starting with eCommerce, but as soon as your business starts growing, it will outgrow this plan with its basic features, often leading merchants to consider migrating to platforms like WooCommerce for more advanced capabilities.
The Business Unlimited Plan, often priced around $32 per month, has all the tools you need for growing your online store, including ample storage, automated sales tax, support for multiple currencies, selling on marketplaces like eBay and Amazon, dropshipping, subscriptions, and product reviews. For comprehensive store management, our Premium Data Migration Service offers extensive support.
The Business VIP Plan, typically around $159 per month, is designed to help streamline the growth of your store. With this Wix pricing plan, all of the above-mentioned functions are optimized to help merchants grow their online stores as big as possible. This pricing plan also offers priority customer care. For businesses planning significant growth, exploring comprehensive data transfer options such as our Ultimate Data Migration Service is highly recommended.
Note: look through the Cart2Cart Blog for useful tips & tricks on how to migrate data across various shopping cart solutions.
Does Wix charge monthly or yearly?
For all their pricing plans, users can either pay monthly or yearly. If you pay yearly, there is a considerable saving.
Wix website pricing plans
Combo: Generally offers a reduced monthly rate when billed annually, providing considerable savings.
Unlimited: Also provides significant savings when opting for annual billing.
Pro: Choosing an annual payment plan typically lowers the effective monthly cost.
VIP: Offers a more economical rate when committing to an annual subscription.
Wix eCommerce pricing plans
Business Basic: Substantial savings are usually available with an annual subscription.
Business Unlimited: Annual billing typically results in a lower monthly equivalent.
Business VIP: Opting for yearly payments generally provides a more cost-effective solution.
Enterprise: Custom pricing.
Should you go for an annual plan? It depends on your budget and your cash flow. It is obviously cheaper to pay annually, especially since you will probably not run your website for only a few months. If you don't want to commit upfront to an annual plan, you can always try out the free plan. Also, you can try all the plans out at no cost for two weeks. Wix offers a 14-day money-back guarantee with all premium plans. That may be enough time to know if Wix is for you.
How many pricing plans can you have on Wix?
Wix's pricing structure includes two categories: Website Plans and eCommerce Plans. There are four website pricing plans and three eCommerce pricing plans. There is also an Enterprise Plan which has a so-called custom price. This is a key factor for businesses to consider, especially when planning a potential platform switch using an eCommerce migration checklist.
Website plans are for building websites and eCommerce plans are for building online stores.
What is the cheapest plan on Wix?
The Combo plan remains among the most affordable website-building options, generally around $16 per month. The Business Basic plan, often starting around $27 per month, is typically the most economical choice for eCommerce.
FAQs:
Is Wix overpriced?
Wix is not the cheapest website builder, but it's also not the most expensive. For instance, at $27 per month for the Business Basic plan, Wix can be more affordable than some competitors, such as Squarespace's Business plan. For further insights into platform comparisons and decision-making, our checklist for the perfect shopping cart offers valuable guidance.
While platform pricing is dynamic, some alternatives like GoDaddy often present more budget-friendly plans compared to Wix. Merchants frequently consider platforms such as BigCommerce for robust scalability and feature sets.
In the industry, the general consensus is that Wix is expensive for what it offers.
Is Wix worth paying for?
Wix is one of the more expensive website builders. However, it does offer a range of pricing options for different needs. The Wix Business Basic Plan is probably the best value for money. It offers all the features of the more expensive plans which basically only offer more storage. With this plan, you can accept online payments, connect Google Analytics, and remove ads, all features offered by the more expensive Wix business plans.
Is there anything better than Wix?
As mentioned earlier, Squarespace may offer more value for your money. The Squarespace Business plan comes with all the basic features your need for an online store at a comparable price to the Wix Business Basic Plan.
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We'd love to hear your thoughts on Wix pricing and which plan you think offers the best value for 2026! Have you recently chosen a Wix plan for your website? What factors influenced your decision, and how has the plan met your needs so far? Whether you’ve opted for the Combo plan for personal use, the Unlimited plan for freelancers, or one of the Business plans for eCommerce, your experiences can provide valuable insights for others considering their options. Share your comments, tips, and questions below, and join the conversation to help fellow readers make an informed choice about Wix pricing in 2026!
What can we do for you?
If you have an eCommerce store and want to migrate to Wix, we recommend you use Cart2Cart migration. With Cart2Cart, you can automatically transfer your store data like products, images, categories, and other entities to your WiX Store even if you have no technical knowledge. Conversely, if you're looking to migrate from Wix to Shopify, our tools can also facilitate a seamless transition.
Monthly Update – January 2026
January 2026 marks the beginning of a new year, offering eCommerce businesses a prime opportunity to recalibrate strategies after the bustling holiday season. Merchants should prioritize in-depth analysis of Q4 2025 sales data to identify best-performing products, customer acquisition channels, and areas for operational efficiency improvements. This is an excellent time to assess your current platform's capabilities and consider whether it truly supports your growth ambitions for the coming year. Emerging trends for 2026 point towards increased adoption of AI-driven personalization, advanced analytics for predictive insights, and robust omnichannel selling strategies. Evaluating your current technology stack and planning for potential upgrades or a platform migration can position your store for sustainable success. Ensure that any strategic changes are backed by a thorough understanding of your customer journey and market shifts. Focus on building a resilient and adaptive online presence that can leverage new technologies and evolving consumer behaviors. Don't overlook the importance of SEO during this planning phase; maintaining strong search rankings is crucial, especially if considering a platform transition. Investing in a robust SEO migration strategy from the outset can save significant time and resources in the long run, guaranteeing your new store retains its visibility and traffic.
For more details, explore our FAQ section or schedule a call with a migration expert.
