The modern business world is constantly evolving and dictating the new rules of the game every day. Therefore, those online store owners who want to stay competitive and keep up with the times tend to relocate their online businesses from outdated ecommerce solutions to more advanced ones. Shopify is the most popular platform chosen for settling an online business on. Why? Let’s find out. Keep reading and you’ll see how Shopify migration can help you boost sales and enhance business processes.
Why migrate to Shopify?
- User-friendly interface
- Effective SEO
- Efficient inventory management
- Extensive choice of themes
- Numerous payment gateways
- Affordable price
Shopify Shopping Cart: 5 Reasons to Consider the Solution
Launched in 2004, Shopify is the leading eCommerce software that comes packed with a full spectrum of useful features allowing to create online stores of various shapes and sizes:
But what exactly makes users all over the globe gravitate towards Shopify? Below are the key reasons why merchants choose this shopping cart among dozens of other ecommerce solutions available at the web market:
1. Easy-to-Use Interface
Shopify comprises the core features of the online shop that are powerful to exploit and maintain on a daily basis. The shopping cart is simple to set up and manage if compared to other platforms. To be more specific, you can make the store go live within 24 hours. The user-friendly platform includes drag-and-drop builder for easy customization by moving the entities around the page to fit your store’s demands.
2. Effective SEO
With Shopify’s editor, you can take the necessary steps to optimize your e-shop and making store more search engine friendly. The platform offers you the efficient SEO capabilities without a necessity to add any apps or extensions:
Edit page title and description to identify how your online store appears in search results pages. So, if you get the processes properly, the right potential customers will be attracted to your store faster to make a purchase.
Add alt text to images to provide an opportunity for search engines to understand what the visuals are all about. In this case, when your website is more comprehensible to search engines, it can be ranked more highly in the result pages that will bring you more traffic and clients.
Besides, Shopify App Store enables you to integrate with a wide range of applications to extend your SEO possibilities and efforts. The solution includes the next functionality:
- SEO issues scan. Determine and rectify the potential issues that can affect your e-store’s search engine rankings like poor page title, meta description, etc. Take advantage of Shopify’s ‘SEO Doctor’ extension at no cost.
- Site speed checks. Make your website load faster to please the search engines and provide a better experience for users. Get higher rankings and bring more visitors to your online shop.
3. Efficient Inventory Management
The Shopify Starter Plan has some limitations to the maximum of 25 store records. However, other Shopify subscriptions provide you with an opportunity to obtain the limitless amount of items to be added and sold via your online store. Since the shopping cart is a hosted platform, you can skip the worries about site loading speed and server performance especially when the e-store obtains too many products.
4. Extensive Choice of Themes
Being one of the most popular shopping carts on the eCommerce market, Shopify stands out for over 70+ free and paid customizable and mobile-responsive templates. The themes are pre-populated, so your task is to swap in your content and products to start selling immediately. Even if some of the themes seem a little bit pricey in the short term, you can benefit down the line.
After you choose the desired template, you get an ability to customize it for free in accordance with the company demands to make your e-store look professional and enhance sales. For instance, if you decide to migrate to Shopify, perform the next activities for free:
- Add new pages like product pages, ‘About Us’ or blog to interest more customers;
- Change the color palette and imagery to show off your eCommerce store;
- Add, move, delete and resize page items like title, menu, and more;
- Integrate your social media feeds such as Twitter or Instagram to reflect your products impressively and boost the purchases.
5. Payment Gateways and Pricing
With 100+ payment methods to select from, Shopify has a significant edge over other shopping carts. The getaways consist of 3 sections, so you get the possibility to choose the one that satisfies your organization needs the best: major, international, and additional payment gateways by country. One of the primary platform’s benefits is the payment processor provided by Shopify. This quick-to-set up feature allows you to manage the payments directly in the user dashboard.
Regarding the cost matter, Shopify contains a 14 days free trial to explore whether the platform’s capabilities fit your business requirements and 3 paid plans:
By and large, Shopify takes the upper hand over other platforms in terms of ease of use, compelling features, and themes variety. Moreover, if you take a look at the chart provided by Google Trends you can notice how Shopify’s popularity grows with each year:
Migrating to Shopify: Reveal New Business Possibilities
So, when you have decided to perform the Shopify migration the next step is to choose the migration method. You can complete the data transfer on your own or hire a developer, yet the switch can take a lot of time and effort. In this case, take advantage of the Cart2Cart automated migration service to import the entities fast and smoothly. The SaaS offers the total uptime of the current platform and guarantees to treat the information privately.
For in-depth instructions on how to perform Shopify replatforming you can look through How to Migrate Your Online Store to Shopify. 2020 Best Practices & Recommendations post and get all your Shopify migration-related questions answered.
Moving ecommerce data to a new platform can be a difficult decision. There is much to consider and evaluate all the pros and risks. Yet you need to settle the issue and step out of your comfort zone to succeed in the long run.
With all being said, take into consideration the above-mentioned reasons for migration to Shopify, run the Free Demo and help your business thrive to stay competitive. Once you turn to Cart2Cart for help you’ll see how the most daunting task is turning into the enjoyable eCommerce experience.