Wix to Magento Without Losing SEO

Migrating an eCommerce site is always a delicate process — especially when it involves moving from a closed platform like Wix to a more robust solution like Magento. To ensure a smooth transition, explore our Wix Migration Checklist. One wrong step, and your SEO rankings, traffic, or even orders can take a hit.

In this guide, we’ll show you how to safely perform a Wix to Magento transfer, keep your search engine visibility intact, and migrate without downtime.

Why Move from Wix to Magento?

Wix is a solid choice for startups and small stores. But as your business grows, you may need:

Magento (especially Magento Open Source) offers unmatched flexibility and power for serious eCommerce growth. Consider reviewing the Magento Migration Checklist for a comprehensive plan.

️ Step-by-Step Wix to Magento Transfer (Without Losing SEO)

Step 1: Prepare Your Magento Store

Before transferring anything:

  • Set up hosting with strong performance and security
  • Install Magento (latest version) and review pre-migration tips
  • Choose a mobile-responsive theme
  • Configure base settings: currency, taxes, shipping, etc.

Create a staging environment where you can test the migration safely before going live.

Step 2: Back Up Your Wix Content and SEO Metadata

Since Wix is a closed system, full exports are limited. However, you can manually or using third-party tools extract:

  • Product data (CSV or manually)
  • Page content and meta tags
  • Image URLs
  • Redirects (if any)

You’ll need to manually recreate key SEO elements in Magento later, so be sure to document:

  • Page titles & meta descriptions
  • Heading structure (H1, H2, etc.)
  • URL slugs
  • Alt text on images

Step 3: Use an Automated Migration Tool

A tool like Cart2Cart simplifies the transfer process. It helps migrate:

  • Products, categories, images
  • Customers and order history
  • SEO URLs (if structured properly)

Steps:

  1. Connect your Wix and Magento stores
  2. Choose what data to transfer
  3. Run a demo migration
  4. Launch the full transfer

This greatly reduces manual work and risk of data loss.

Step 4: Recreate Page Structure and SEO Settings

Now in Magento:

  • Create category and product pages with matching URLs
  • Paste in previously saved meta titles/descriptions
  • Use Magento’s built-in SEO tools or extensions (like Mageworx SEO Suite)

Focus on preserving the same URL structure when possible.

Step 5: Set Up 301 Redirects from Old Wix URLs

To migrate without downtime or SEO loss, set up 301 redirects from every old Wix URL to its new Magento version. Our 301 SEO URL migration options can further simplify this process.

Tools to help:

  • Magento’s built-in redirect manager
  • Google Sheets + bulk import extensions
  • Server-side redirects (.htaccess for Apache)

✅ Don’t forget to update your sitemap and submit it to Google Search Console.

Step 6: Test Everything Before Launch

Go through a pre-launch checklist:

  • Test all redirects
  • Check for broken links
  • Validate sitemap and robots.txt
  • Monitor site speed
  • Test mobile responsiveness
  • Place test orders

Step 7: Go Live and Monitor SEO Closely

Once everything checks out:

  • Point your domain to the Magento server
  • Announce the migration to customers
  • Closely monitor Google Search Console and Analytics
  • Watch for drops in traffic or crawl errors

Use tools like Ahrefs or Screaming Frog to audit the site post-launch.

✅ Final Thoughts

A proper Wix to Magento transfer requires more than just moving data — it requires a plan to protect your SEO, keep customers engaged, and migrate without downtime.

Done right, the migration will elevate your brand, boost performance, and set the stage for serious long-term growth.

Monthly Update – December 2025

As we approach the end of 2025, the focus for successful Magento store owners, especially those who've recently migrated from platforms like Wix, must shift to continuous and advanced SEO optimization. December 2025 is an ideal time to conduct a thorough post-migration SEO audit, ensuring all elements are perfectly aligned for search engine visibility. Prioritize Core Web Vitals to guarantee your Magento store delivers an exceptional user experience, which Google increasingly rewards. Leverage Magento's robust capabilities for technical SEO, such as optimizing site speed, ensuring mobile-first indexing compliance, and perfecting schema markup for rich snippets. Scrutinize your analytics for any unexpected traffic drops or changes in keyword rankings, making immediate adjustments to 301 redirects or meta data. With the holiday shopping season in full swing, maintaining impeccable site performance and visibility is paramount. Proactively planning your 2026 SEO strategy now, integrating AI-driven content, enhanced personalization, and exploring headless commerce options, will keep your Magento store competitive and ensure sustained long-term growth in the evolving e-commerce landscape.

For more details, explore our FAQ section or schedule a call with a migration expert.