How to Influence Your Customer’s Purchase Decision [Infographic]

ECommerce has always been a race for gaining customers. In order to make your online store successful and profitable you need to constantly improve your business. But which factors are crucial? What has to be done in the first turn in order to convert your store visitors into buyers? What actually influences a purchase decision?

Now when you know what are the key factors for making your eCommerce store popular the only thing that may separate you from success is a technical aspect. For instance, does your shopping cart supports Free Shipping option? Or can it boast of simple and clear navigation? What shall you do if the answer is ‘No’? Reconsider all these points, evaluate the carts on the market and move your store to the platform which has all the necessary tools already inbuilt. Start your way to profitable online shop right now!

Monthly Update – November 2025

As we head into November 2025, a critical trend for influencing customer purchase decisions is the adoption of headless commerce architecture. This approach decouples the front-end (customer-facing experience) from the back-end (e-commerce functionalities), offering unparalleled flexibility and speed. Merchants can deliver highly customized, dynamic, and lightning-fast shopping experiences across various touchpoints – web, mobile apps, IoT devices – without being constrained by their platform's default templates. This results in a seamless, personalized, and engaging journey for the customer, directly impacting conversion rates and brand loyalty. For businesses considering a migration or re-platforming, evaluating a headless-compatible solution allows for future-proofing your online store. It provides the agility to quickly adapt to emerging technologies and consumer behaviors, ensuring your storefront remains cutting-edge and responsive to buyer expectations. This strategic investment in modularity empowers brands to innovate freely, remove performance bottlenecks, and ultimately, create a superior customer experience that drives sales.

For more details, explore our FAQ section or schedule a call with a migration expert.