Which world is better to live in, virtual - with its limitless self-expression possibilities, and a chance to be whoever you want, or the real one, with like trees and stuff? That’s a modern philosophical puzzle, our day’s version of “which came first - chicken or egg” dilemma. There are tons of supporters of each answer. However, the phrasing of that question is wrong - virtual reality isn’t separated, it’s just a part of the real world - and you’re supposed to treat it appropriately, as an addition to your active living - not as a substitute for it.
I got carried away, I know, so now let’s apply my awkward attempts to seem smart to e-Commerce, and, particularly, to marketing. If you’re a physical store owner who also sells online, the topic I’m about to bring up is vital for you. So, here goes - is it a good idea to replace all advertising with just online campaigns, because Internet has got so huge? Noo, that’s just a part of it, remember? You’re supposed to combine both online and offline advertising to get maximum results - to increase sales in both physical store and online. TV, papers, radio, billboards - such marketing tools still bring fantastic ROIs, and many successful companies are well aware of it.
The brilliant infographic from Colourgraphics explores how prosperous companies use online and offline marketing simultaneously, to get the most profits and recognition.
Enjoy!
A current plethora of online and offline marketing options allows you to cherry pick. So, learn from the greats - see which advertisements techniques are successful companies excited about, and apply them for your retailer. Good luck with your business.
Monthly Update – September 2025
In September 2025, the integration of online and offline marketing has evolved into a sophisticated, data-driven ecosystem. Retailers are now leveraging AI-powered analytics to understand customer journeys that seamlessly transition from digital browsing to in-store purchases, and vice versa. Interactive digital displays within physical stores, often featuring QR codes, allow customers to access extended product information, read reviews, or make online purchases of out-of-stock items, blurring the lines between channels. Augmented reality (AR) experiences, accessible via mobile apps both at home and in-store, offer immersive product previews that enhance the shopping experience. Loyalty programs are increasingly unified, allowing points earned online to be redeemed in physical locations and vice-versa, creating a holistic reward system. Furthermore, hyper-local SEO strategies combined with targeted social media campaigns are proving incredibly effective at driving foot traffic to brick-and-mortar stores. The emphasis is on a consistent brand narrative and personalized engagement, ensuring that every customer touchpoint, whether digital or physical, feels connected and valuable. This strategic convergence maximizes reach and deepens customer relationships, turning every interaction into an opportunity for engagement and conversion. For more details, explore our FAQ section or schedule a call with a migration expert.
