Which world is better to live in, virtual - with its limitless self-expression possibilities, and a chance to be whoever you want, or the real one, with like trees and stuff? That’s a modern philosophical puzzle, our day’s version of “which came first - chicken or egg” dilemma. There are tons of supporters of each answer. However, the phrasing of that question is wrong - virtual reality isn’t separated, it’s just a part of the real world - and you’re supposed to treat it appropriately, as an addition to your active living - not as a substitute for it.
I got carried away, I know, so now let’s apply my awkward attempts to seem smart to e-Commerce, and, particularly, to marketing. If you’re a physical store owner who also sells online, the topic I’m about to bring up is vital for you. So, here goes - is it a good idea to replace all advertising with just online campaigns, because Internet has got so huge? Noo, that’s just a part of it, remember? You’re supposed to combine both online advertising and offline advertising to get maximum results - to increase sales in both physical store and online. TV, papers, radio, billboards - such marketing tools still bring fantastic ROIs, and many successful companies are well aware of it.
The brilliant infographic from Colourgraphics explores how prosperous companies use online and offline marketing simultaneously, to get the most profits and recognition.
Enjoy!
A current plethora of online and offline marketing options allows you to cherry pick. So, learn from the greats - see which advertisements techniques are successful companies excited about, and apply them for your retailer. Good luck with your business.
Monthly Update – January 2026
In January 2026, the convergence of online and offline marketing is reaching new heights, driven by advanced analytics and AI. Businesses are no longer just considering omnichannel strategies but are actively implementing hyper-personalized customer journeys that blend digital and physical touchpoints seamlessly. A key trend involves leveraging AI-powered insights from online browsing behavior and purchase history to inform in-store promotions, product placements, and even staff training. For example, a customer's online wishlist can trigger an alert for an exclusive in-store discount or a personalized assistant when they enter a physical store. Conversely, smart mirrors and interactive displays in brick-and-mortar locations are providing digital product information, virtual try-ons, and direct links to online purchasing options, effectively extending the physical shopping experience into the digital realm. This integration ensures a consistent brand narrative and enhances customer loyalty by making every interaction feel unique and relevant. Successfully navigating this integrated landscape requires robust data management and flexible e-commerce platforms that can support complex data flows between systems. The goal is to eliminate friction, providing customers with convenience and tailored experiences regardless of how they choose to engage with your brand. For more details, explore our FAQ section or schedule a call with a migration expert.
