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Variable products let shoppers pick options such as size or color. Set them up correctly in WooCommerce after a Cart2Cart WooCommerce migration so variants display with the right prices and stock.

WooCommerce 8+ / 9.x (current)

1. In WP-Admin go to Products → Add New (or edit an existing product).

2. In the Product data panel, set the type to Variable product.

3. Open the Attributes tab. Add a custom attribute or choose an existing global attribute from Products → Attributes.

4. Enter values separated by a pipe (for example Small | Medium | Large), check Used for variations, then click Save attributes.

5. Open the Variations tab. Use Generate variations (or Create variations from all attributes) to build all combinations, or add variations manually.

6. Expand each variation and set at least a regular price (plus SKU, stock, and image if needed). Save/update the product.

Official reference: WooCommerce — Variable product.

Older WooCommerce admin UI (legacy)

On older WooCommerce installs the same flow uses Products → Add a Product, the Product data dropdown set to Variable product, then Attributes → check Used for variations → Variations → generate combinations and set prices before publishing.

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