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Will my old store SEO URLs remain working after Shopify migration?

Will my old store SEO URLs remain working after Shopify migration?

When performing an eCommerce data migration to Shopify, we strongly recommend selecting the additional option “Create 301 redirects on your target store after migration”. This is crucial to ensure that links to your old store are correctly redirected, preserving your SEO ranking and preventing lost traffic. Due to Shopify’s specific system of categories and subcategories, it's impossible to transfer URLs unchanged. Arranging redirects for your products and categories links is vital, especially those already indexed in search engine results. Keep reading to find out the details.

Understanding Shopify's URL Structure After eCommerce Data Migration

Shopify uses a specific system for organizing products. Products are arranged into collections instead of traditional categories and use tags for subcategories. This influences how products and categories URLs are formed. For example, a product URL on Shopify typically looks like this: www.dresses-store.myshopify.com/products/dress-red, instead of a more standard www.dresses-store.com/dress-red.html. Similarly, a category URL might be: www.dresses-store.myshopify.com/collections/women-clothes.

Preserving SEO Value During Shopify eCommerce Data Migration

Due to Shopify’s inherent URL structure, preserving your current store URLs after migration isn't possible without adjustments. When migrating to Shopify, your products and categories URLs will automatically include the /products/ and /collections/ sections. To maintain some resemblance to your old URLs, choose the additional option “Migrate categories and products SEO URLs” during your Shopify migration via Cart2Cart. This option transfers the part of the URL after the domain name and appends it to your Shopify products and collections URLs.

How Cart2Cart Handles URL Migration for Shopify

Here’s a practical example of how this works during Shopify eCommerce data migration. If your source cart has a product link like this: https://www.my-source-store.com/my-product, with the "Migrate categories and products SEO URLs” option selected, the corresponding link on Shopify will be: http://www.my-shopify-store.com/products/my-product. For categories, which become collections on Shopify, an old link like https://www.my-source-store.com/my-category-name will be transferred as http://www.my-shopify-store.com/collections/my-category-name.

For personalized guidance and assistance with your specific migration needs, please contact the Cart2Cart Support Team. Start your free demo now!