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How to create 301 redirects on PrestaShop store after migration?

How to Create 301 Redirects on PrestaShop After Data Migration

When migrating your store to PrestaShop, maintaining your search engine rankings is crucial. Cart2Cart simplifies this with the "Create 301 redirects on your target store after migration" option, ensuring a seamless transition for both your customers and search engines.

Understanding 301 Redirects and Their Importance for SEO After Migration

301 redirects are permanent redirects that tell search engines that a page has permanently moved to a new location. This is vital for SEO because it passes the link juice (ranking power) from the old URL to the new one. Without 301 redirects, you risk losing your search engine rankings and traffic after migrating your store.

Cart2Cart’s data migration service allows you to create these crucial redirects automatically during the migration process to PrestaShop. By selecting the appropriate additional option during the Cart2Cart migration setup, you ensure that your old URLs seamlessly point to their new equivalents on your PrestaShop store.

How Cart2Cart Creates 301 Redirects in PrestaShop

Here's how the "Create 301 redirects" option works:

Cart2Cart identifies the URLs of your products and categories in your source store. It then creates redirects in your PrestaShop store, mapping the old URLs to the corresponding new product or category pages. The process involves using the URL path from your source store (without the domain name) as the Source URL in the redirect settings and setting the new product/category page on PrestaShop as the Target URL. This ensures that anyone who visits your old URLs is automatically redirected to the correct page on your new PrestaShop store.

By keeping your old domain name active, your customers and search engines won't even notice the switch!

Pre-requisites for Implementing 301 Redirects on PrestaShop with Cart2Cart

Before selecting this additional option within the Cart2Cart migration wizard, you need to purchase and install the "301, 302, 303 URL Redirects and 404 – SEO Module" from the PrestaShop Addons marketplace. This module provides the functionality needed to manage redirects within your PrestaShop environment.

Steps to Create 301 Redirects During Your PrestaShop Migration

1. Install the "301, 302, 303 URL Redirects and 404 – SEO Module" in your PrestaShop store (refer to the module's documentation for detailed instructions).
2. Navigate to the Cart2Cart Migration Wizard.
3. Configure your source and target carts.
4. During the migration options selection step, choose the "Create 301 redirects on your target store after migration" additional option.
5. Launch the Full Migration.

By following these steps, you can ensure a smooth and SEO-friendly migration to PrestaShop using Cart2Cart. Don't lose valuable search engine ranking - make 301 redirects a part of your migration strategy!

Ready to migrate to PrestaShop? Start your free demo now and experience the ease of data migration with Cart2Cart!