How to Add Variable Product in WooCommerce ✔️ [2025 Updated]

Looking for a way how to add variable product in WooCommerce? Read on, we have gathered all the methods in one post for your convenience

What is variable product in WooCommerce ?

WooCommerce variable products let you configure these options of the products you sell on your WooCommerce-based store, e.g., price, size, availability, etc. For specialized setup, our customization service can help. You can configure these options in the WooCommerce admin.

WooCommerce Variable Products: Brief Intro

WooCommerce is the world's leading eCommerce platform that impresses its clients with stunning opportunities and continually opens the door to new enhancements. According to Built With, currently this WordPress plugin runs millions of eCommerce sites in the entire internet.

Recently, we observed many Google entries on how to add variable products in WooCommerce. Thus, we decided to talk about it in more detail.

There is no doubt that if you sell products in different versions such as size or color, the best solution is to apply variable products. This is the ultimate way to attract more customers by giving them a detailed overview of goods and boosting sales. Luckily, with WooCommerce, you can easily add color, size, images to a single product by default that gives your website a professional look. All that is left for us is figuring out how to add product variations in WooCommerce, avoiding any troubles or entity breakdowns. To mitigate risks, consider our Migration Insurance Service. Stay focused, and let's put an end to it once and for all.

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Also, watch this video from ThemeIsle:

How to add variable product in WooCommerce: Detailed Guide

We promise you that our guide will be as simple as possible. Just follow our step-by-step instructions and enjoy your new store enhancements very soon!

Step 1: Managing products attributes

Before creating the variations for products, we need to set up attributes. To do so you have to:

1. Choose Attributes in the left hand menu.

1. Give a Name to your attribute. Enter the Slug (optionally) and Enable Archives if you wish to enable your customers to browse by product the attributes.
2. In a Type section, pick up Select if you wish to have the same attribute values for your entire store.
3. Choose Text if you're willing to type new values to the attributes.

Get more info on WooCommerce Product Variations

1. Select the Default sort order( “Name”, “Name (Numeric)”, “Term ID” or “Custom ordering”).
2. Then, click in “Add Attribute” button.

1. Now, choose the "Configure terms" button to add attribute values.

1. Add a New Attribute name. In our case it`s gonna be 3 new attributes names: Small, Medium and Large.

Here we are! Now we are ready to continue with adding global attributes to products.

Step 2: Adding attributes for products

1. Go to a left hand menu and click on Products>Add Product or Edit an existing one.

1. Pick up Variable product from the Product Data dropdown. Choose one from the list and click Add.

1. Press on “Select all” button and click Save attributes.

Keep in mind that you`re able to add an attribute for 1 product only if this product has unique variations. To do it, go to Product > Add Product, choose the Attributes tab and pick up the Custom product attribute. Then, follow the above step-by step instructions.

Make sure to check out our WooCommerce migration checklist

Step 3: Adding variations

1. Go to Variations section. Сhoose Add variation from the dropdown menu and press Go.

1. Next, choose the attributes for your variation.

Note: If your navigations exceed 10, use the buttons to navigate you through the list.

1. Next, add the image to your variation. Simply expand the triangle icon, click the blue image, and choose the desired image from your computer.

Choose the appropriate product category for your variable product and press “Publish” button. That`s it! Our congrats, you set up variable products in WooCommerce.

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Also, we advise you to read our FAQ on how to add variable product in WooCommerce.

Variable Product in WooCommerce FAQs

How do I create a variable product in WooCommerce?

In WooCommerce admin go to Products -> Attribures
Click the Add new attribute section and fill in the necessary fields
Tap the button Add attribute

How do I get product variation in WooCommerce?

First off, you need to create a variable product.
Configure all the needed attributes, e.g., color, size, etc.
Make sure each of your variables has its SKU number.
Publish the product.

How do I get variation images in WooCommerce?

Choose the needed product in the Product section of your WooCommerce admin.
Go to Variations tab and click the Add Additional Images link.
Add the images to the product variations.

What's the bottom line?

Now you know how to add variable products in WooCommerce, the process doesn't require any tech skills. Thanks to a user-friendly interface, everything is quite simple!

And of course, if you feel that your existing shopping cart doesn`t fulfill your potential, Cart2Cart automated migration service is the best solution to make a fresh start with a top-notch WooCommerce migration!

What's more, the Cart2Cart service allows you to perform a convenient WooCommerce upgrade from any existing version.

With hundreds of thousands of successful data transfers in its record, the tool will securely move all your data with the widest range of entities to your new WooCommerce store. For details on data protection, see our security policy. What's more, it won't influence your current store productivity.

Just imagine, with no tech expertise, you`re able to get the most comprehensive eCommerce switch within couple of hours only! Isn't it awesome?

If any tech issues arise, feel free to contact 24/7 support staff that works days and nights to get the shopping cart of your dreams ASAP.

Now you know how to add variable product in WooCommerce. Take advantage of easiness of Cart2Cart migration procedure, start a FREE Demo and enjoy your new online store now!

Monthly Update – December 2025

For December 2025, as the holiday shopping season peaks and year-end evaluations begin, a significant trend for WooCommerce store owners is enhancing post-purchase customer experience, especially for variable products. Focus on streamlined return and exchange processes, ensuring clarity and ease for customers returning or exchanging different product variations. Personalized follow-up communication, perhaps including care instructions specific to the purchased variation or suggestions for complementary products, can significantly boost customer satisfaction and loyalty. Leveraging AI-driven product recommendations based on past purchases and variation preferences is also crucial, as it can significantly boost repeat business and average order value well into the new year. Furthermore, with the increasing importance of sustainability, consider highlighting eco-friendly packaging or ethical sourcing practices for specific product variations. This not only appeals to a growing conscious consumer base but also enhances brand reputation and loyalty. Ensure your inventory management systems for variable products are robust and fully optimized to handle the intensive holiday rush and prevent costly stockouts or overstocking, which can severely impact profitability. Finally, prepare your marketing strategy for the post-holiday sales by thoroughly analyzing which product variations performed best and tailoring future campaigns and promotions accordingly. These proactive steps will help solidify your store's performance and customer base.

For more details, explore our FAQ section or schedule a call with a migration expert.

6 thoughts on "How to Add Variable Product in WooCommerce"

Comment by Lauren Rodriguez

I have read your blog on the best practices for managing product categories and attributes in OpenCart. It was very interesting and helpful

Comment by JAMES

Thank you for this in-depth tutorial. I am trying to work on product variations but not getting the actual results as I have already gone through several resources and following this resource to implement the product variation process. Can you please describe to me further how to do this? This is the code that I think is somehow wrong. Is there any other way to set product variations?

$variation_id = woo_insert_post( $variation_post );
$variation = new WooCommerce_Product_Variation( $variation_id );
foreach ($variation_data[‘attributes’] as $attribute => $term_name )

Comment by Natalia Bohdanets

Hi James!
Thanks for reading us!
Regarding the implementation of the product variations in WooCommerce – we tried to make our guide as seamless as possible. Following the instructions provided above, you’ll be able to perform the task error-free. Should you have some questions during the process – feel free to ask us.

Comment by Alis

Hi Marta,
Thank you so much for your detailed post – it was really helpful.
The only thing is on the preview I can’t see the selection of the quantity that I added as an attribute at woocommerce (we use wordpress). Do you know what the problem might be?

Thank you so much for your reply!
Alis

Comment by Alina Terebetska

Hello Alis,
We count ourselves lucky for readers like you! Thanks a lot for taking time and writing us this commentary. All the best)

Comment by hfarazm

Nice post.

How to Add Variable Product in WooCommerce