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Meta keywords handling differs by PrestaShop version. Major search engines (including Google) largely ignore the HTML meta keywords tag for ranking, so prioritize meta title and meta description. Cart2Cart can still migrate keyword fields when both carts store them.

PrestaShop 1.7 / 8.x (current)

1. Open a product in the Back Office: Catalog → Products, then open the product’s SEO tab.

2. Fill Meta title, Meta description, and (where shown) Keywords / meta keywords. Use the Friendly URL field for the product slug.

3. For shop pages (homepage, CMS, etc.), go to Shop Parameters → Traffic → SEO & URLs, open the page (for example index), and edit its meta title, description, and keywords.

4. Product Tags (separate from meta keywords) help customers find items via your store’s internal search; they are not a substitute for on-page SEO titles/descriptions.

5. If a Keywords field is hidden in your theme or configuration, clear the Back Office cache under Advanced Parameters → Performance, and confirm your employee profile can edit SEO fields. Prefer fixing titles/descriptions over chasing meta keywords for Google ranking.

PrestaShop 1.6.x (legacy)

By default, the Meta keywords option is not displayed in PrestaShop 1.6.x Back Office product SEO screens.

The field can still exist in the template. To show it:

1. Via FTP/SFTP, open your PrestaShop admin themes path (admin folder is often named /admin plus random characters).

2. Edit /themes/default/template/controllers/products/seo.tpl (path may vary slightly by theme).

3. Find the Meta keywords form group that includes the CSS class hide, and remove the word hide from that class list.

4. Save the file and reload the product SEO screen in the Back Office.

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