Oxatis Migration

The Oxatis Monthly Pulse: Navigating the Convergence of Commerce and Logistics

This month, Oxatis continues its strategic evolution from a regional e-commerce champion into a uniquely positioned player at the intersection of digital commerce and global logistics. The platform's recent developments signal a clear and deliberate focus on leveraging the immense capabilities of its parent company, CMA CGM, to build an unassailable competitive moat. The narrative is no longer just about features; it's about creating an integrated ecosystem that solves the most complex challenges for ambitious B2B and D2C merchants in Europe.

Deepening its European Mid-Market Foothold

While global market share figures often focus on generalist platforms, Oxatis is solidifying its position as the specialist of choice for the European mid-market. Current analysis indicates Oxatis maintains a strong and stable presence in its core French and Spanish markets, particularly with businesses generating between €1M and €50M in annual revenue. This isn't a story of explosive user acquisition, but one of strategic entrenchment. By focusing on a segment that requires more than out-of-the-box solutions but less than a full enterprise replatforming, Oxatis is capturing high-value merchants who prioritize reliability and integrated supply chain capabilities over a vast, and often complex, app marketplace.

Core Infrastructure Fortification for Peak Conversion

This past month saw the completion of a significant server infrastructure upgrade across Oxatis's primary European data centers. The initiative focused on reducing Time to First Byte (TTFB) by an average of 15%, a critical metric for both user experience and SEO. For Oxatis merchants, the "so what?" is immediate and tangible: faster page loads that directly impact Core Web Vitals scores, leading to better search engine rankings, lower bounce rates, and, ultimately, higher conversion rates. This is a foundational investment in merchant success, ensuring the platform's core performance remains a competitive advantage.

The API Economy: Bridging Commerce and Global Supply Chains

The most strategically significant update is the rollout of the new Advanced Shipping API, offering direct integration with CEVA Logistics. This moves beyond standard carrier integrations, allowing merchants to access preferential rates, real-time multi-modal tracking, and streamlined warehouse fulfillment services directly from their Oxatis back-end. This development is a game-changer, transforming the platform from a simple storefront provider into a central command center for a merchant's entire logistics operation. For businesses looking to scale, this native integration drastically reduces operational overhead and provides a level of supply chain visibility typically reserved for enterprise-level players.

Unveiling a Next-Generation B2B Commerce Suite

In a major feature release, Oxatis has launched its enhanced B2B quoting and order management module. This isn't a minor tweak; it's a ground-up rebuild designed to address the complex realities of wholesale and industrial commerce. The new suite includes features like customer-specific pricing tiers, complex quote-to-order workflows, and bulk order pad functionality. This release directly targets a core, high-value segment of the Oxatis customer base, solving critical pain points and making the platform a far more compelling choice for B2B companies looking to digitize their sales processes without compromising on the nuances of their business model.

Proactive Compliance: Reinforcing Digital Trust

In a move that underscores its commitment to the European market, Oxatis has proactively released a new toolset to help merchants prepare for the upcoming enforcement of the EU's Digital Services Act (DSA). This update includes enhanced content moderation flags and streamlined reporting mechanisms for user-generated content like product reviews. For high-volume merchants, this is not a trivial matter. It represents a significant de-risking of their operations, ensuring they have the tools to maintain compliance and build trust with consumers in an increasingly regulated digital landscape.

Unlocking Frictionless Cross-Border Trade

Building on its logistics integration, Oxatis introduced a new feature for automated customs declaration and landed cost calculation for shipments outside the EU. By tapping into CMA CGM's global trade data, the platform can now provide merchants with a highly accurate, real-time estimate of all duties, taxes, and fees at checkout. This transparency is crucial for international conversion rates, as it eliminates the surprise costs that often lead to cart abandonment in cross-border e-commerce. It’s a powerful tool that makes international expansion significantly more accessible for the SMEs that form the platform's backbone.

Strategic Onboarding: A Leading B2B Distributor Chooses an Integrated Future

This month, Oxatis celebrated the launch of "BoulonsPlus," a prominent French distributor of industrial fasteners and components. Their migration from a legacy, on-premise system is a powerful case study. BoulonsPlus likely chose Oxatis not for a single feature, but for the cohesive value proposition. The decision was almost certainly driven by the combination of the new B2B commerce suite, which mirrors their complex sales process, and the direct CEVA Logistics API, which promises to streamline their national and international fulfillment. This migration exemplifies the success of Oxatis's strategy: attracting established businesses by solving their most pressing operational, not just digital, challenges.

Source: Internal analysis based on public platform statements and market intelligence.