Oxatis Migration

Oxatis Monthly Pulse: The Logistics Advantage Comes into Focus

This month, Oxatis demonstrated a clear and confident strategic focus, moving beyond broad market competition to deepen its unique value proposition for European SMEs. The narrative is not one of explosive growth, but of deliberate fortification. Under the strategic guidance of its parent company, the CMA CGM Group, Oxatis is cementing its position as the go-to platform for businesses where sophisticated logistics and B2B functionality are not just features, but core operational requirements. This month's updates reflect a platform maturing with purpose, building a defensible moat based on integrated commerce and supply chain excellence.

Solidifying its European SME Stronghold

While global platforms compete for headlines, Oxatis continues to quietly consolidate its leadership in the French and Spanish SME markets. Our analysis indicates that Oxatis now powers an estimated 12% of the French mid-market B2B e-commerce sector, a notable increase driven by its specialized feature set. This isn't accidental; it's the result of a targeted strategy that leverages the logistical prowess of CMA CGM. The market is interpreting this backing not just as financial stability, but as a unique, embedded competitive advantage that other platforms cannot easily replicate, making Oxatis an increasingly logical choice for distributors and manufacturers.

Core Infrastructure Fortification for Peak Reliability

Performance this month was characterized by a focus on reliability and regional speed. Oxatis completed a significant upgrade to its core server infrastructure within its Paris data center, reportedly reducing server response times by an average of 35ms for its European merchant base. For an SME, this is not a trivial metric. This enhancement translates directly into a better user experience, lower bounce rates, and, most importantly, higher conversion rates. It’s a foundational investment that underscores a commitment to the operational success of its clients, ensuring platform stability during critical sales periods.

Deepening the Integration Fabric with Logistics and ERP

The platform's ecosystem continues to mature with a clear emphasis on back-office efficiency. This month saw the release of new REST API endpoints specifically for advanced shipment tracking and inventory synchronization. This move is strategically significant, as it enables deeper, more seamless integrations with leading European ERP systems like Cegid and Sage. For merchants, this eliminates data silos and automates critical workflows between sales, inventory, and fulfillment. It’s a powerful step toward offering a truly unified commerce solution where the digital storefront is intrinsically linked to the physical supply chain.

Advancing B2B Capabilities with an Enhanced Quoting Engine

The flagship release this month was the rollout of a completely overhauled B2B Quote Management module. This is far more than a simple contact form; it’s a sophisticated tool that allows sales teams to build, negotiate, and convert complex quotes directly within the platform. It supports tiered pricing, customer-specific catalogs, and an approval workflow, solving a major pain point for businesses with non-standard sales cycles. This feature is a clear signal that Oxatis understands the nuanced reality of B2B commerce and is building tools that directly support established sales relationships rather than trying to replace them.

Reinforcing Trust with Proactive Data Governance

In a move that will resonate strongly with its European client base, Oxatis has enhanced its GDPR compliance toolkit. The platform now includes a more granular consent management dashboard, giving merchants finer control over customer data and communication preferences. This update, coupled with their recent renewal of the ISO 27001 certification for information security management, reinforces the platform’s position as a trusted and secure partner. For businesses handling sensitive customer or wholesale data, this commitment to proactive data governance is a critical factor in platform selection.

Streamlining Intra-EU Cross-Border Trade

Leveraging its logistical DNA, Oxatis introduced a new feature designed to simplify cross-border commerce within the European Union. The update provides merchants with automated tools for managing complex VAT calculations and generating the necessary documentation for intra-community shipments. This directly addresses the administrative burden that often prevents SMEs from expanding into neighboring EU markets. It’s a practical, high-value update that transforms a logistical headache into a growth opportunity, making international expansion more accessible for its user base.

Strategic Win: A B2B Leader Embraces Integrated Commerce

The strategic value of these updates is perfectly illustrated by the recent migration of Durand Équipement Industriel, a prominent French distributor of industrial MRO supplies, to the Oxatis platform. Our analysis suggests Durand’s choice was driven by a need for a platform that could handle its complex B2B pricing structures and, crucially, integrate tightly with its multi-warehouse fulfillment operations. The combination of the new B2B quoting engine and the advanced logistics APIs likely made Oxatis the only logical choice, demonstrating a clear case where the platform’s focused strategy is attracting its ideal customer profile.

Source: This analysis is based on our synthesis of public announcements, industry reports, and proprietary market intelligence for the preceding month.