magento vs woocommerce

Nowadays, the eCommerce industry is the fastest growing and overstuffed with effective platforms. Developers never sleep and create more and more robust solutions. To keep up with the latest trends, store owners are forced to perform regular upgrades or even switch their shopping carts to get top-notch technology. Despite the fact, there are many “efficient eCommerce newbies” presented, some platforms have already proved their respectable reputation and gained world recognition. Today we are going to talk about two leading shopping carts and define which one will suit your business more and why. Fasten the belts, we’re starting Magento vs WooCommerce 2019 battle of the year!

Magento and WooCommerce are two of the most used and talked-about eCommerce platforms in 2019. Both are free open source solutions based on the PHP programming language and both allow to build any kind of an online store. According to the BuiltWith Statistics, WooCommerce is leading with around 22%, while Magento has only 9%:

But don't let these numbers deceive you, because the final choice greatly depends on your specific business needs, goals and budget.

Magento vs WooCommerce. What’s in common?

No doubts that if you are just thinking to start an online business, these two will be in your shortlist. Even if you are an experienced merchant you must have heard of these top-notch shopping carts. So which one is better to go with, Magento or WooCommerce?

Let's take a closer look on their similarities and differences.

It is worth mentioning, that both platforms have open-source nature. No difference what you pick up Magento or WooCommerce, you’ll get access to original code with ability to modify it or contribute to it how you want.

The biggest advantage of open-sourced platform is the unprecedented flexibility and ability to customize every corner of your store. By the way, both solutions have the powerful community of developers behind. You can ask questions on forums and get direct help from other users.

magento vs woocommercemagento vs woocommerce

Moreover, Magento vs WooCommerce have something in common regarding product management and communication - you can have unlimited products in one place and run your own blog (effective blogging functionality is offered) that can significantly influence on your SERP visibility.

Note that in Magento you need the extension to set up a blog and WooCommerce, being WP plugin, has it by default.

Regardless your choice in Magento vs WooCommerce, both shopping carts run on “freemium” business model. This doesn’t mean they are completely free (check this post “Why Free Shopping Cart Software Isn’t Free?”). Magento and WooCommerce make money selling plugins and extensions you’ll need to develop advanced store.

Magento and WooCommerce - common strong points:

  • Open-source nature
  • High flexibility
  • Numerous plugins and extensions
  • Huge developer’s community
  • Unlimited number of products
  • Free versions to download
  • Intuitive interfaces
  • Responsive design
  • High SEO-optimization
  • Extensive blogging functionality

Seems two eCommerce leaders have lots of similar characteristics, but to find out who’s better we need to figure out the differences. Let’s dig deeper...

Magento vs WooCommerce. What’s different?

WooCommerce is a WP plugin that offers progressive eCommerce features, saving ease-of-use of the most powerful content management system. Magento, in its turn, is a thoughtfully developed standalone platform designed to run medium and large online stores. This solution provides users with top-notch functionality and robust set of eCommerce tools.


magento vs woocommerce

Magento is named to be “Ecommerce industry standard”, offering powerful and top-notch functionality.

Magento advantages over WooCommerce:

  • Fully customizable
  • More secure (almost no chances to get hacked)
  • High-end admin area
  • Best choice for large enterprises
  • Leader in B2B
  • Advanced and sophisticated statistics and reports
  • Multiple stores and store views are in free default features
  • Progressive ERP integration


magento vs woocommerce

Today WooCommerce is the most popular and worldwide used eCommerce platform. This robust shopping cart offers enough powerful features to build up advanced store.

WooCommerce advantages over Magento:

  • User-friendly and easy to handle
  • Much cheaper in maintenance
  • Faster to launch ( could be runned by beginners)
  • Requires less hosting capacity
  • Suitable for any-sized businesses
  • Bigger variety of free and paid themes
  • Better content management system (WP integrated)
  • Supports more languages

Magento vs WooCommerce: common strengths

magento vs woocommerce

WooCommerce is easy to start with. If you already have a WP site and you want to add eCommerce functionality - WooCommerce is the best plugin to choose from. It will relieve you of getting used to new interfaces or moving to another platform.

Even if you are not WP user - WooCommerce is an excellent choice for eCommerce newbies. Store management and daily routines are relatively simple. Besides, numerous video tuts are explaining how to start selling online with WooCommerce.

By the way, the new WooCommerce 3.2 was released on October 11th. It includes lots of enhancements and improvements that can boost your store performance. New filters will allow you to manage your subscriptions and sort extensions by installed/activated/download/update. This can facilitate your daily routines and keep you notified about current statuses of your addons and updated as well.

Speaking about Magento, we should mention that before the release of Magento 2, the platform was quite complicated to manage. Now the processes are facilitated a lot, and the Magento interface has become user-friendly. The shopping cart also offers many video instructions showing how to deal with it. Some difficulties may occur when you start adding extensions. In case that will be a challenge you can always hire an experienced developer to do this job.

With a new Magento 2.3 release on November 2018 merchants got even more progressive features. While store owners are migrating from Magento 1 to 2, developers are intensively updating new versions of second “Industry standard” generation. Along with many bug fixes and minor changes, the new Fraud Protection functionality and Advanced reported module were added. In addition, from now on customers can create a cart with more than 300 line items and store owners can easily process it. The new version is much stable and provides many new effective features to B2B online businesses.

Magento vs WooCommerce: themes and design

Both WooCommerce and Magento can boast of beautifully designed templates and unlimited customization possibilities. There are thousands of free and paid responsive themes to chose from.

You can find amazing Magento templates on Magento marketplace or pick up some exclusive themes from third-parties e.g Theme Forest or TemplateMonster.

No matter which one you’ll choose, they all look clean and attractive.

Magento vs WooCommerce. Who Runs Ecommerce?

Honestly, WooCommerce has some advantage over Magento regarding design possibilities. Apart from native WooCommerce themes, you can apply any of WordPress (there are tons of them on the internet). You can choose which one you prefer and make it work with your WooCommerce store. Sounds great, doesn’t it?

By the way, you can find WooCommerce templates on other marketplaces, e.g. ThemeForest. WooCommerce also offers one default theme called Storefront (it’s free). This native Woo design helps you to focus on important elements of your e-store and grown revenue as a result. And it looks good.

These are some of Storefront themes:

mageto vs woocommerce

Which Is better to use: Magento or WooCommerce?

WooCommerce is comfortable to work with for non-tech users who are searching to build small or midsize businesses and those who already run WP sites. Magento is a good way to go for large enterprises or companies that manage stores on behalf of their clients, as well as B2B businesses.

In general, both shopping carts are capable of developing an advanced and profitable online store. Each of them is ideal for different merchants. Even the fact that Magento was designed to handle eCommerce stores, it doesn’t make WP plugin WooCommerce less effective or weaker in functionality. Therefore, there isn’t a definite answer to what is the best platform to run your e-store. Your choice should depend on your budget, business size, and final goals.

If still on the crossroads, you can try and set up a store on Magento and WooCommerce to play around and decide which one you're most comfortable with.

In case your current solution lacks some advanced functionality, you can transfer your data from Magento or WooCommerce or vice versa. Cart2Cart automated migration tool can help go through the migration procedure without intensive hands-on. Get your store to a new level and enjoy top-notch functionality of the desirable platform in few clicks only.

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