Fresh Insights: ECommerce Platforms Market Share | Migration Trends

Finding the best shopping cart to run a successful business was always a challenge. It depends on your needs, financial opportunities, store aims, products you sell and final result you want to reach. Cart2Cart has made a research of recent changes in eCommerce platforms market share and uncovers the outlines, regarding official builtwith.com platforms’ usage statistics and internal Cart2Cart migration data from recent periods.

ECommerce market nowadays is unexpectedly dynamic and overfilled with new solutions. This invokes existing solutions to make crucial changes and upgrades continuously what, in its turn, causes regular redistribution of eCommerce platform market share. For a smooth transition, consider our Universal eCommerce Migration Checklist.

What makes this article critically special? It is the fact that here Cart2Cart service shares its internal statistics about most popular ecommerce platforms. It gives you access to unique data you won’t stumble upon anywhere else.

According to recent Cart2Cart migration statistics, there are 5 top eCommerce platforms that store owners are switching to. They are WooCommerce, Magento, Shopify, PrestaShop, and OpenCart.

Here you can see the chart showing the most worldwide used solutions with eCommerce platforms market share, regarding builtwith.com statistics.

This data correlates with target online retailers users migrate to via Cart2Cart. WooCommerce is an exception. Despite it has one of the biggest migration percentage, it’s not drastically differ from the number of migrations to other top eCommerce platforms, examined in our review.

WooCommerce

According to builtwith.com, WooCommerce is the world’s most widely used shopping cart. It has the highest ECommerce platform market share: there are millions of active online stores created with this awesome WordPress plugin. For assistance with your transition, see our guide on how to prepare your target store for migration.

In recent years, the percentage of migrations to WooCommerce has grown substantially. If you're considering the move, a detailed guide on migrating to WooCommerce can be very helpful. It has consistently surpassed Magento in migration percentage, which has shown a sustained decline in recent periods. It seems that being extra-flexible (sometimes excessively) and not always intuitive in use, Magento **has faced challenges** over the years. And WooCommerce, contrary, continues to increase its eCommerce platform market share, being a good SEO-optimized and user-friendly solution both to small and large businesses.

That said, it would be wrong to think that WooCommerce is in any way a direct Magento’s competitor. Serving different business needs and purposes, both platforms can peacefully coexist. WooCommerce has a significant advantage over Magento or Shopify when it comes to design, regarding easiness of customization. Along with WooCommerce native themes, you can use any of WordPress ones to work with your plugin. There are tens of them in the web.

WooCommerce has a significant advantage over Magento or Shopify when it comes to design, regarding easiness of customization. Along with WooCommerce native themes, you can use any of WordPress ones to work with your plugin. There are tens of them in the web.

Here you can see the list of platforms WooCommerce is frequently gaining customers from as stated in builtwith.com statistics.

OpenCart

The official builtwith.com statistics shows another solution among top eCommerce platforms with hundreds of thousands of store owners who are using OpenCart to run their businesses.

Regarding the migration data, the popularity of migrating to OpenCart has seen fluctuations, and the number of users migrating away from OpenCart has shown an upward trend. To manage this process effectively, consider a detailed OpenCart migration guide.

According to builtwith.com, OpenCart has seen a decline in its eCommerce platforms market share. Among top 1 million sites, its share has declined in recent periods, representing a smaller percentage of stores created with OpenCart today. This trend is further illustrated in the chart below.

Core-extension model of the platform could be the reason to these changes, because it requires installation of many add-ons if you need higher than basic functionality. For complex needs, consider our migration customization service.

Shopify

Another popular solution is Shopify, which entirely differs from the platforms featured above. Being a hosted cart, it still offers you advanced eCommerce functionality and catches store owners with user-friendliness and ease of use. For those considering the switch, a comprehensive Shopify migration checklist can be invaluable, alongside understanding the benefits of migrating to Shopify. According to builtwith.com Shopify devotedly serves millions of unique stores.

Shopify integration with Amazon is another trick to beat the competitors. Migrations to Shopify have continued to show strong growth, and one of the reasons for rising Shopify import could be Shopify’s POS system, which was introduced many years ago. This fantastic implementation allows managing entire offline store together with online one and POS system can take payments if connected to PayPal. Most other market solutions do not offer this unique top-notch service.

Another reason of such Shopify popularity could be their marketing strategy and many promoting venues they do. Other platforms are not used to spend so much money on PR and advertising.

Here we can see Shopify usage statistics; it has grown significantly over the years. According to builtwith.com, Shopify continues to rapidly increase its eCommerce platforms market share. There is a substantial share of Shopify websites among 1 million with the highest traffic in the world, a trend that has been consistently observed.

Magento

Among most popular eCommerce platforms stays Magento. It powers hundreds of thousands of active sites according to builtwith.com usage statistics. This progressive eCommerce solution always impresses store owners with new features and capabilities which allow businesses to drive sales and performance.

The platform, **now part of Adobe Commerce,** has become a turning point in the industry. The evolution from Magento 1 to Magento 2 and beyond has introduced powerful capabilities. For a smooth upgrade, check out our Magento Migration Checklist. Newer versions of Adobe Commerce feature enhanced APIs for deep integration with EPR and PIM systems, advanced B2B functionalities like company accounts and shared catalogs, and robust security measures.

Regular upgrades and bug fixes prove that there is no limit in searching the ways to success. Our remigration service can help with seamless updates.

Despite impressive new features, Magento itself is the most flexible solution available today. It serves as a platform to **many of the** world’s largest online retailers. Magento is a unique eCommerce builder, thoroughly designed by its developers and is widely known to be “the standard of eCommerce industry”.

As you can see above, most of the platforms web store owners are switching from are open-source. The obvious reasons for migration to Magento are the platform’s top flexibility, unique features, and strong SEO-optimization.

Magento is the solution with the longest ‘life cycles’ store owners experience. It can be indicated by the amount of Magento upgrades - migrations from Magento to Magento - performed by Cart2Cart users.

According to our internal statistics, users often opt to upgrade Magento to new versions rather than switching to another solution, a testament to their satisfaction with the Magento ecosystem. They are looking for newer versions of this flexible eCommerce builder. This is where Cart2Cart comes to help store owners and offers automated Magento upgrades. The second eCommerce platform that can boast about such loyal store owners is PrestaShop.

PrestaShop

PrestaShop is another leading open-source eCommerce platform available today. It covers over hundreds of thousands of active stores,according to builtwith.com. Percentage of PrestaShop import along with eCommerce platform market share is gradually growing. For instance, the number of migrations to this shopping cart has shown consistent growth in recent periods.

There are no reasons to round on this platform, which is the golden middle between Magento complexity and Shopify simplicity. PrestaShop can boast of such unique features as Intelligent Merchant KPI and Forecasting. They make PrestaShop's statistical facilities very impressive. If considering a platform change, exploring a PrestaShop to WooCommerce migration checklist can provide clarity.

One of the reasons that PrestaShop is among top eCommerce platforms could be its integration with marketplaces, which allows exporting product listings straight to eBay, Amazon and other world-known marketplaces.

The number of migrations to open-source solutions **used to significantly surpass** the quantity of migrations to hosted ones. That says, broader customization possibilities attract rapid platform switching. Understanding the core differences is key when choosing a platform, as seen in the ongoing debate between open-source and hosted carts.

Another reason could be that Shopify is, apparently, the only hosted shopping cart which could compete in functionality with other most popular ecommerce platforms, described here. BigCommerce is the second popular hosted target platform. Even considering past changes to BigCommerce's pricing policy, it has also become one of the best eCommerce solutions for export.

One more interesting insight we want to share is the fact that there has been a significant trend of migrations from open-source to hosted platforms in recent periods than vice versa.

Hosted solutions are gaining bigger and bigger popularity, mostly because of Shopify. And lots of new platforms that appear daily are hosted. For instance, learn more about Wix, another popular hosted option. And in comparison with recent periods, modern hosted carts are much more functional and customizable.

Besides, we can claim about the bang of start-ups last few years. There is no doubt, it’s easier for young entrepreneurs to use hosted solution. It requires minimum of tech skills and allows to fully concentrate on the development of product itself, instead of mashing up with code.

The development of technologies makes changes to our lives from day to day. We can’t deny it. The recent trends show that open-source shopping carts are slowly (but gradually) conceding the market to hosted ones. The complete domination of hosted platforms is out of reach yet. But the fact that people are likely to use hosted shopping carts tells a lot.

In the light of usage and migration trends, eCommerce solutions like osCommerce, Zen Cart, and Virtuemart are tending to have the decrease in their user base. Though, there was already a significant period of migrations from these platforms, and they still retain a niche in the eCommerce industry. For those considering a shift from such platforms, our Ultimate Data Migration Service offers comprehensive support.

What about one of top shopping carts today? There is an apprehension that OpenCart is likely to continue losing clients and bow out positions to Shopify and Prestashop.

It is thought that Adobe Commerce (formerly Magento) community is going to grow. Particularly, the % of Magento 2 users has increased, as support for Magento 1.x was discontinued years ago. **While some initial challenges and user dissatisfaction were noted with early changes in the second platform's generation**, continuous development has enhanced its capabilities, particularly for enterprise-level solutions.

Shopify seems to be the ‘all in one’ solution: easy-to-use ‘pure’ eCommerce builder with a bag of unique features. Expectedly, it will augment its community rapidly in next years.

WooCommerce, being the most popular platform nowadays, is predicted to strengthen its positions in future and concur larger market share.

Despite the lost of clients BigCommerce has experienced recently due to changes in pricing policy, it is still a perspective platform with a huge fanbase. And it is likely to get back its eCommerce platform market share in future. It has many benefits it has to offer. For instance, BigCommerce doesn’t have transaction fees and allows store owners to accept payments from around the world with no extra charge, unlike Shopify.

As you see, the official statistics says most popular eCommerce platforms are usually open-source. We can also admit, that store owners aim to get high and advanced functionality along with user-friendliness.

All platforms presented above are worth to be paid attention to, according to their eCommerce platforms market share,good reputation and set of functions, which make them worldwide used and top eCommerce platforms available today.

We hope that our research was useful to you. In case you feel that your current solution is better to be changed for one of the top platforms, you can use Cart2Cart automated shopping cart migration service for and perform an easy switch.

Cart2Cart service is the #1 automated migration service with over hundreds of thousands of successful migrations behind its back. It is a remarkably secure way to transfer your eCommerce data from one platform to another accurately and with no technical expertise needed. Explore our security policy to learn more.

With the help of Cart2Cart you can easily migrate your current store to over 250 platforms, including all eCommerce solutions featured in this article.

Feel free to contact Cart2Cart 24/7 support team if you have any migration-related questions.

If you feel that you are ready to switch your current solution to one of best shopping carts, take your chance and perform a Free Demo migration with Cart2Cart here and now.

Monthly Update – February 2026

As we delve deeper into 2026, a significant trend reshaping the eCommerce landscape is the adoption of headless commerce and composable architectures. This approach allows businesses to decouple their front-end presentation layer from the back-end commerce functionality, offering unparalleled flexibility and agility. Retailers are increasingly moving away from monolithic platforms to build bespoke shopping experiences tailored to their unique brand identity and customer journeys. By utilizing APIs to connect best-of-breed services—such as separate solutions for content management, payment processing, and search—businesses can create highly optimized, fast, and personalized interfaces across multiple touchpoints, from web and mobile to IoT devices. This flexibility not only enhances customer experience but also speeds up time-to-market for new features and promotions. It empowers brands to innovate rapidly, adapt to evolving consumer expectations, and maintain a competitive edge in a dynamic digital marketplace. Embracing a composable strategy means investing in a future-proof architecture that prioritizes innovation and scalability.

For more details, explore our FAQ section or schedule a call with a migration expert.