Wix to WooCommerce Migration

Looking to move from Wix to WooCommerce in 2025? You're not alone. As online stores grow, many merchants feel the limitations of all-in-one website builders like Wix — and start looking for more flexible, scalable platforms. This guide explores the pros and cons of migrating, and gives you a simple path to complete a Wix to WooCommerce migration without losing data or traffic.

Why Migrate from Wix to WooCommerce?

While Wix is great for beginners, here’s why many merchants transfer their online store to WooCommerce:

  • Full control over your WooCommerce store and hosting
  • Unlimited customization (open-source codebase)
  • More eCommerce features via plugins like WooCommerce Subscriptions, Bookings, Memberships
  • Better SEO tools and structure
  • Scalability for stores with hundreds or thousands of products

WooCommerce is built on WordPress, making it ideal for content-driven commerce and long-term growth.

✅ Pros of Moving to WooCommerce

  • Freedom and Flexibility: You’re not limited by drag-and-drop templates or Wix’s app store.
  • More Payment & Shipping Options: Full control to integrate custom gateways and shipping rules.
  • Own Your Data: No platform lock-in — you control your hosting and backups.
  • Large Developer Ecosystem: Thousands of themes, plugins, and freelancers to choose from.

⚠️ Cons of Migrating from Wix

  • More Complex Setup: Requires hosting, domain management, plugin configuration.
  • Learning Curve: WooCommerce and WordPress have more technical depth than Wix.
  • Manual Work: Some Wix elements (like design blocks or custom forms) won’t migrate automatically.

️ How to Transfer an Online Store from Wix to WooCommerce

Here’s a simplified Wix to WooCommerce migration process:

Step 1: Prepare Your WooCommerce Store

Step 2: Export Data from Wix

Wix doesn’t provide full export tools, but you can manually or via third-party apps export:

  • Products (via CSV)
  • Orders (manually)
  • Customer emails (via Contacts export)

Note: Some third-party tools (like Cart2Cart) offer automated Wix to WooCommerce transfer services, saving you time.

Step 3: Import into WooCommerce

Use native WordPress/WooCommerce import tools or migration services to import:

  • Products and categories (CSV)
  • Images and descriptions
  • Customer data (optional via plugin)
  • Orders (if supported)

Step 4: Rebuild Pages and Design

Since Wix is a visual builder, your pages won’t transfer 1:1. Use a WordPress page builder like Elementor or Gutenberg to recreate key landing pages, home, contact, etc.

Step 5: Set Up Redirects & SEO Fixes

To avoid losing SEO traffic:

  • Set 301 redirects from old Wix URLs to new WooCommerce URLs
  • Re-submit sitemap to Google Search Console
  • Double-check titles, meta descriptions, and schema markup

Tools to Simplify Migration

Services like Cart2Cart can automate the bulk of your data migration:

  • Transfer products, images, orders, customers
  • Preserve SEO
  • Run a free demo migration
  • Save dozens of hours of manual work

Final Thoughts

Migrating from Wix to WooCommerce gives you more power and control over your online business. Yes, it takes effort — but with the right approach, you can transfer your online store without breaking your SEO or customer flow. If you’ve outgrown Wix, WooCommerce might just be the upgrade your business needs.

Monthly Update – November 2025

November 2025 highlights a growing trend towards composable commerce architectures, where businesses decouple their storefront from the backend e-commerce functionalities. For merchants transitioning from more rigid platforms like Wix, WooCommerce offers an excellent foundation to explore this flexibility. Its robust API capabilities allow for seamless integration with a variety of front-end frameworks (like React or Vue.js), enabling highly customized and performant customer experiences without sacrificing the powerful backend management of WooCommerce. This headless approach is particularly beneficial for businesses looking to expand into new digital channels, offer unique interactive shopping features, or manage complex omnichannel strategies. It empowers stores to rapidly innovate and adapt to evolving consumer expectations, ensuring a future-proof and agile e-commerce ecosystem.

Furthermore, security and data privacy continue to be paramount. WooCommerce's open-source nature, coupled with diligent maintenance and the use of reputable plugins, allows for a high degree of control over sensitive data, meeting stringent compliance requirements that proprietary platforms might not always openly disclose. This transparency and control are significant advantages for growing enterprises concerned with long-term data governance.

For more details, explore our FAQ section or schedule a call with a migration expert.