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Joomla’s market share is modest, at 2.4% of all CMS-run websites. For context, WordPress’ market share is a massive 62.7%. Going by those figures alone, you might conclude that Joomla is the inferior option. Quite the contrary! Whereas WordPress was initially a blogging platform that morphed into a CMS, Joomla was always a CMS from the get-go. It is extremely flexible and versatile, and it is chock-full of features and add-ons that give it unlimited capabilities. What is Joomla? How does it work? What can it do? In this guide, we’ll break it down. What is Joomla Software? Joomla is a robust open-source content management system (CMS) for building websites. It is licensed under the GNU General Public v2 and can be downloaded and used for free. It offers many easy-to-use features and infinite extensibility thanks to the rich repertoire of powerful integrations. The CMS is written in PHP to...
Did you know the more product choices you give to a customer the more chances you’ll lose a sale? Well, that’s a proved fact. But the paradox is that shoppers...
Newsletters are an effective yet inexpensive way to reach your audience, market your products, and deliver a targeted message. As a guide through a purchase funnel, newsletter marketing is a...
Drawing parallels between the past and the presence, some of the e-Commerce adepts remind me of ancient alchemists. Just like the last ones attempted to transmute common metals into gold,...
For years long, social media companies have been taking part only in top-of-the-funnel e-Commerce activities, such as product marketing. Now, the rules of the game are changing. Pinterest, Twitter, Facebook,...
Trade has existed throughout much of human history - there is even evidence of product exchange during the stone age. And that’s, believe it or not, when “Flintstones” show took...
Represented most vividly by Amazon, internet marketplaces are becoming increasingly popular throughout the world. One of them is Etsy - e-Commerce website that mostly distributes unique factory-made goods, vintage and...
