eSellerPro to Squarespace Migration - Step-by-Step Guide & Expert Services

Seamlessly Migrate Your E-commerce Store from eSellerPro to Squarespace

Are you considering moving your online store from eSellerPro to Squarespace? The decision to replatform your e-commerce business is a significant one, often driven by the desire for enhanced design flexibility, integrated marketing tools, and a more intuitive user experience. Squarespace, known for its stunning templates and all-in-one platform, offers a compelling environment for merchants looking to grow their brand.

While eSellerPro is a robust order management system, directly migrating its complex database to a new platform like Squarespace requires a strategic approach. Since eSellerPro doesn't offer a direct API for external migration tools, the most reliable method for transferring your valuable store data involves exporting your information into CSV files and then importing it into a dedicated migration service. This guide will walk you through the entire process, ensuring a smooth and secure data transfer to your new Squarespace store, preserving your vital customer data, product details, and order history.

By the end of this guide, you'll have a clear, actionable plan to transition your e-commerce operations, minimizing downtime and retaining your search engine optimization (SEO) rankings.

Prerequisites for a Successful Migration

Before initiating your migration, certain preparations are essential to ensure a smooth transition and data integrity.

• For Your eSellerPro Store (Source Store):
  1. Data Export: As eSellerPro is not directly integrated with standard migration tools, you'll need to export all your critical store data into CSV files. This includes:
     • Products (with SKUs, variants, descriptions, images, prices)
     • Product Categories
     • Customer records (names, addresses, order history)
     • Order details (statuses, payment info, shipping info)
     • Product reviews
     • CMS pages and blog posts (if managed within eSellerPro and exportable)

     Ensure your CSV files are well-organized and include all necessary fields. For more details on preparing your source store, refer to our guide on preparing your source store.

  2. Data Cleaning: Take this opportunity to clean up your data. Remove duplicate entries, update outdated customer information, and ensure product details are accurate.
  3. Data Backup: Always create a complete backup of your eSellerPro database before starting any migration process. This is a critical step for data recovery in case of unforeseen issues.
• For Your Squarespace Store (Target Store):
  1. Active Squarespace Account: Ensure you have an active Squarespace account with a Business or Commerce plan, as these are required for e-commerce functionality.
  2. Basic Store Setup: Create your new Squarespace store, select a suitable template, and complete basic setup like domain connection, payment processor integration, and initial shipping/tax settings.
  3. API Access: Squarespace requires API access for data transfer. You will need your Squarespace Admin URL, your administrator email, and password to grant the migration tool access. Note that Squarespace migrations often require specific API scopes and custom app development for comprehensive data transfer, which is handled by the migration service. HTTPS is also required for secure API communication.
  4. Cart2Cart Squarespace Migration App: While Squarespace doesn't have an 'app store' in the traditional sense like other platforms, the migration service will utilize its dedicated Cart2Cart Squarespace Migration App or its underlying API framework to connect and import your data.

  For further guidance on preparing your target store, consult our target store preparation guide.

Performing the Migration: A Step-by-Step Guide

Leveraging a migration wizard simplifies the process significantly. Here's how to execute your eSellerPro to Squarespace data transfer.

Step 1: Initiate Your Migration

Begin by navigating to the migration wizard interface. You'll be presented with options to start a new migration or explore services. Select the option to perform a DIY migration with the wizard.

Step 2: Connect Your Source Store (eSellerPro via CSV)

In the source store setup, choose "CSV File to Cart" from the dropdown list of available platforms. This acknowledges that your eSellerPro data will be provided via CSV exports. You will then upload the prepared CSV files containing your product data, customer information, orders, and other entities.

For insights into securely managing your access credentials, refer to The Short & Essential Guide to Access Credentials for Cart2Cart.

Step 3: Connect Your Target Store (Squarespace)

Next, select "Squarespace" as your target shopping cart. You'll need to provide the necessary connection details:

• Your Squarespace Admin URL
• Your Squarespace Admin Email
• Your Squarespace Admin Password

These credentials will allow the migration service to establish an API connection with your Squarespace store to begin the data import process. Remember that secure HTTPS is required for this connection.

Step 4: Select Data Entities for Migration

This critical step allows you to choose exactly what data you want to transfer from your CSV files into Squarespace. The available entities typically include:

• Products: Including product categories, SKUs, variants, images, and descriptions.
• Customers: All customer accounts and their associated information.
• Orders: Your complete order history, including statuses and details.
• Product Reviews: Valuable social proof for your products.
• CMS Pages: Important static content like About Us or Contact pages.
• Blogs Posts: Your blog content and associated images.
• Gift Cards & Coupons: If these were present and exported from eSellerPro.

You can choose to migrate all entities or select them individually based on your specific requirements.

Step 5: Configure Additional Options & Data Mapping

This stage is crucial for customizing your data transfer and ensuring data integrity.

Additional Migration Options

You'll encounter a list of additional options to refine your migration:

• Clear Target Store Data: If you want to remove any existing data on your Squarespace store before migration, select this option. Read more about clearing current data.
• Preserve Order IDs: This option maintains your original order IDs from eSellerPro on your new Squarespace store. Learn more about preserving IDs.
• Migrate Images in Description: Ensure product images embedded within descriptions are also transferred.
• 301 SEO URLs / Create 301 SEO URLs: Crucial for maintaining your SEO rankings and link equity. This option automatically creates redirects from your old URLs to your new Squarespace URLs.

Data Mapping

The data mapping section allows you to match specific fields from your eSellerPro CSV data (e.g., customer groups, order statuses) to their corresponding equivalents in Squarespace. This ensures consistency and proper categorization in your new store.

Step 6: Run a Free Demo Migration & Start Full Migration

Before committing to the full migration, it's highly recommended to perform a free demo migration. This allows you to transfer a limited number of entities (e.g., 10-20 products, customers, orders) to your Squarespace store, letting you review the data and ensure everything is transferring correctly. It's a vital step to check for data accuracy and make any necessary adjustments.

Once satisfied with the demo results, you can proceed with the full migration. Here, you'll confirm all settings and potentially opt for services like Migration Insurance, which offers additional remigrations for peace of mind. Learn more about how Migration Insurance works.

The migration will run in the background, allowing you to monitor its progress. You will receive a notification upon completion.

Post-Migration Steps

Completing the data transfer is a major milestone, but a few crucial steps remain to fully launch your new Squarespace store.

1. Thorough Data Review: Log into your Squarespace admin panel and meticulously check all migrated data. Verify product details (SKUs, variants, prices, images), ensure customer accounts and their historical orders are accurate, and confirm that all CMS pages and blog posts are displayed correctly. Pay close attention to data integrity.
2. Configure Squarespace Settings: Your new store needs fine-tuning:
   • Shipping & Taxes: Set up your shipping zones, methods, and tax rates within Squarespace.
   • Payment Gateways: Connect your preferred payment processors (e.g., Stripe, PayPal, Square).
   • Design & Branding: Customize your Squarespace theme to match your brand's aesthetic and ensure a consistent user experience.
   • Domain & SSL: Connect your custom domain and ensure SSL certificates are active for secure browsing.
3. Implement & Verify 301 Redirects: If you used the 301 SEO URLs option, verify that all critical old URLs from eSellerPro redirect correctly to their new Squarespace counterparts. This is vital for preserving your SEO rankings and preventing broken links. Update your Google Search Console to reflect the new site structure.
4. Extensive Testing: Before going live, conduct comprehensive testing:
   • Place test orders from different customer accounts.
   • Check all checkout processes, including various payment methods.
   • Verify customer account creation, login, and order history access.
   • Test all contact forms and interactive elements.
5. Update Integrations: Reconnect any third-party tools or integrations you use, such as email marketing platforms, analytics (Google Analytics), accounting software, or CRM systems.
6. Announce Your New Store: Once you're confident everything is working perfectly, switch your domain to point to your new Squarespace store and announce your grand reopening!
7. Monitor Performance: Keep a close eye on your website's performance, user behavior, and SEO rankings in the weeks following the migration. This will help identify and address any unforeseen issues promptly.

Migrating from eSellerPro to Squarespace can transform your online presence, offering a modern, scalable, and beautifully designed platform for your e-commerce endeavors. By following these steps, you can achieve a seamless transition and position your business for future growth.