Shopping cart abandonment is one of the biggest challenges that e-merchants have to overcome. The truth is that your cart abandonment rate will never reach zero, since customers leave the store due to various reasons that you cannot control. Understanding these reasons is crucial, and often necessitates a review of your entire shopping cart's effectiveness. However, it’s definitely possible to reduce the abandonment rate and therefore increase conversions & revenue of the e-business. Read on to find out what is the best abandoned cart plugin for WooCommerce.
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WooCommerce, a platform for a significant percentage of all online stores, has an abundance of plugins and services able to improve your chances of closing the deal. So, if you want to recover a significant portion of sales that you are losing right now, enjoy our review of several popular WooCommerce plugins to prevent cart abandonment.
What is cart abandonment WooCommerce?
WooCommerce shopping cart abandonment is the situation when a store visitor leaves your online shop just a step before making a purchase (i.e., the goods were already added to the cart, but the person didn't check out). Therefore, the abandoned cart plugins can help you persuade the client to buy the desired item by sending automated emails. This is a crucial first step before considering a full platform change, such as a migration from Shopify to WooCommerce.
To calculate the cart abandonment rate on your WooCommerce store, divide the total number of completed purchases by the number of created carts, and subtract from 1 and multiply by 100 to get the percentage. For example, if you have 300 carts created, and 100 completed purchases, then your cart abandonment rate is: 100 / 300 = 0.33, 1 - 0.33 = 0.66, 0.66 * 100 = 66%.
Abandoned Cart for WooCommerce
The Abandoned Cart For WooCommerce is an all-in-solution to fight the biggest nightmares of an online seller that is cart abandonment. This WooCommerce extension lets you run automated cart abandonment recovery campaigns and invite the abandoned customers to complete their incomplete purchases.
This is one of the rarest plugins that offer a detailed report and analytics of your abandoned carts and products. Abandoned Cart For WooCommerce extension collects the customers’ emails using an Add To Cart popup that can be used later for abandoned cart recovery.
The WooCommerce merchants get to create a workflow with three automated stages containing customer’s abandoned cart links and discount coupons. Check out the detailed instructions on the plugin’s documentation.
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Abandoned Cart Pro
One of the most effective tactics of recovering sales that would otherwise be lost is sending your customers follow up emails. These strategies are often refined during a platform transition, such as migrating to WooCommerce. Abandoned Cart Pro from Tyche Softwares is a perfect WooCommerce plugin that allows to create automatic & well-timed email reminders. As long as your customer entered the email address at some point, and then left the store with items in their cart before completing a checkout, the plugin helps to return them back through emails.
The emails sent to your visitors can contain the products that were abandoned, as well as a link directly to the checkout page so that they could complete the sale quickly. You can also include a discount coupon, as an incentive to return to your store.
The plugin works off-the-shelf and goes with three customizable email templates, automated coupon generator, possibility to capture abandoned guest carts and a robust reporting system on its performance. While free version with limited functionality is available, one year of license and support for PRO version applicable on a single store is typically available for a yearly fee.
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Sticky Ecommerce Targeted Offer
Sticky is a simple yet effective tool that allows to prevent potential customers from leaving your store before completing the purchase.
Sticky Ecommerce Targeted Offer can be used for various goals, e.g. asking to join your mailing list, take part in a customer survey, informing on an important matter, or encouraging to complete the order. It works in a background and keeps a constant track of the mouse movement of your website visitors. Whenever it sees they’re about to leave your site with items added to cart, it displays a popup with a discount, as an incentive to fulfill the checkout. According to its official website, such tactic can help reduce the shopping cart abandonment rate by up to 15%.
The popups are highly customizable and can be adjusted to all of your needs, so they won’t trigger when it’s not necessary. A free tier is often available, with paid monthly plans for extended functionality and higher usage limits.
SessionCam
Unlike other WooCommerce plugins and tools in this list, SessionCam will leave the burden of recovering sales on you. Instead, it’ll provide you with all the data needed to reveal the bottlenecks of your checkout process that keep making your customers leave empty-handed.
SessionCam includes features for recording customer journey in real-time, replaying them, analyzing recorded activity and generating behavioural heat maps for mouse movement and clicks. It can also be integrated with Google Analytics or CMS for even fuller insights on understanding the conversion funnel, as well as how to tackle cart abandonment. These insights are invaluable, especially if you're planning a platform change and need pre-migration tips.
SessionCam works as a SaaS with a monthly subscription, but can be easily installed on your store as a plugin. A free trial is available too.
Checkout Field Editor
If you happen to use SessionCam, it will most certainly show you that a big percentage of customers leave on a checkout page. Why? Because shoppers don’t want to fill in a long list of form fields asking for unnecessary information.
Checkout Field Editor plugin for WooCommerce makes it easy for a merchant to add and remove form fields. For example, you can quickly remove certain fields from the billing, shipping, and “order notes” sections. This will allow to make your checkout page more straightforward and, as a result, reduce the number of confused customers abandoning the store.
A single site license for Checkout Field Editor is available for a yearly subscription fee.
Cart Reports
WooCommerce Cart Reports is an easy-to-use WooCommerce plugins that provides real-time metrics in your customer’s open, converted and abandoned shopping carts. All the data collected by the extension will be turned into insightful graphs, which allows to keep the track of correlation of closed / abandoned carts easily and conveniently.
The data collected by the extension will be instantly accessible from an admin panel in a new “Carts” tab in the WooCommerce “Reports”. There you’ll be able to view the number of converted / abandoned carts over a custom date range, date of a customer being last online, most abandoned products, and product abandonment rate by month. Also, there’s a possibility to email customers with abandoned carts right from the very same window.
A single site license is available for a yearly fee, which is often considered a worthwhile investment for its valuable insights.
Retainful
Retainful, the best and popular cart recovery WordPress Plugin, has become a boon to a plethora of WooCommerce store owners. Being an email automated plugin, many eCommerce owners find it useful to recover their abandoned carts.
Retainful, with its own amazing email templates, gives the user an easily customizable option. With the customizable templates, you can create your campaigns at ease. Added, you can also track your campaign’s performance with the insightful dashboard that furnishes the useful data you are in need of.
Coming up next is the Retainful’s premium features. The premium features add up easiness to your campaign. It includes a countdown timer, add-to-cart popup, and exit-intent popup. You can also use these features to prevent customers from abandoning their carts.
- Customizable cart recovery email templates
- Insightful Dashboard
- Email personalization with shortcodes
- Flexible ESP integration
- Easy drag and drop editor
- Real-time performance tracking
- Unlimited email templates for cart recovery
You can avail Retainful for Free. Premium features are available through various tiered pricing plans, offering different levels of functionality and support.
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Ecommerce Database Migration FAQs
Can you see abandoned carts in WooCommerce?
If you wish to see the abandoned carts in your WooCommerce store, you'll need to install one of the available plugins for cart abandonment. Read on to choose the best abandoned cart plugin for WooCommerce.
Does WooCommerce have abandoned cart recovery?
Sometimes it happens that store customers add product to their cart, but leave the website without finalizing the purchase. Therefore, WooCommerce offers its users a unique possibility to track these customers and send them an email notification. You can easily download any of the available plugins from the official marketplace.
How do I send an abandoned cart email in WordPress?
Follow these steps to send an abandoned cart email in WordPress:
- Install the abandoned cart plugin to your WooCommerce store.
- Configure the settings and define what you consider an abandoned cart.
- Create an email template that will be sent to users.
How does WooCommerce abandoned cart work?
The situation when a user adds a product to the online shopping cart of an e-commerce site but does not complete the checkout process, called an abandoned cart. Customers may abandon the process because they are not ready to buy or they are using their cart as a "wish list" as they shop around and compare prices. Users often need a little nudge to finish checking out when they receive automatic, personalized email alerts reminding them of items in their cart. Over 70% of e-commerce shoppers abandon their carts before completing their purchase. But here's the good news: with abandoned cart emails, you can entice them back and get them to complete their purchase.
It's a Wrap
Though there are plenty of WooCommerce plugins that allow reducing cart abandonment and get the most out of your existing traffic, we've handpicked several leading WooCommerce plugins that really deliver great results and offer up-to-date features. So, take time to test them and pick the one that fits your specific eCommerce marketing strategy best. If that strategy involves a full platform upgrade, our premium migration services can ensure a seamless transition.
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Monthly Update – September 2025
As we delve deeper into 2025, the synergy between abandoned cart recovery and customer loyalty programs is becoming increasingly vital. Merchants are moving beyond simple discount codes, opting for strategies that not only recover sales but also foster long-term customer relationships. Consider segmenting your abandoned cart audience: differentiate between first-time visitors who might need a stronger incentive and returning customers who could benefit from loyalty points or exclusive access to new products rather than just a price cut.
Implementing a tiered recovery approach, where the value of the incentive (e.g., higher discount, bonus loyalty points, or free shipping) escalates with the customer's purchase history or cart value, can significantly boost conversion rates. This personalization shows customers you value their specific engagement with your brand, transforming a potential lost sale into an opportunity to strengthen their loyalty. Analyze behavior patterns to understand why certain segments abandon carts and tailor your follow-up communications to address those specific concerns, whether it’s shipping costs, product availability, or payment options.
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Comment by Watson
This blog is quite informative and thanks for drafting.I have used retainful plugin recently for recovering abandoned cart for my wooCommerce store. I found this plugin very much useful for recovering my lost sales. The plus point is that plugin comes for free
Comment by Alina Terebetska
Hi there,
Thanks for your kind words! Please feel free to reach out if there’s something else we can do for you! Cheers!