ShopVisible Migration

ShopVisible Monthly Pulse: The Integration Deepens

This month's analysis of the ShopVisible platform, now the technological core of Epicor Commerce Connect (ECC), reveals a clear and focused strategy. While the market's attention is often captured by platforms chasing rapid merchant growth, ShopVisible's evolution is a more measured narrative of deepening integration and fortifying its position within the complex B2B and B2B2C enterprise landscape. The story this month is not one of explosive change, but of strategic enhancements designed to create an unbreakable bond between commerce and core business operations for its target clientele.

Cementing its Niche: The Epicor Advantage

While traditional market share reports often overlook ShopVisible as a standalone entity, its true influence is measured by its entrenchment within the Epicor ERP ecosystem. Our analysis indicates that the attach rate of ECC for new Epicor Prophet 21 and Kinetic clients has seen a steady, single-digit percentage point increase over the last quarter. This is not about capturing raw market share from competitors like Shopify Plus or BigCommerce; it's about increasing the lifetime value and operational dependency of existing and new Epicor customers. This strategy transforms the e-commerce platform from a simple sales channel into the indispensable digital interface for the entire business operation.

Fortifying the Core: Performance Gains in Data Synchronization

Performance for a platform like ShopVisible is not just about page load speed; it's about the velocity and reliability of data exchange with the ERP. This month, Epicor rolled out a significant update to the ECC data connector, focusing on asynchronous processing for bulk customer and pricing updates. The direct benefit for merchants is a tangible reduction in latency during peak business hours. For a distributor managing tens of thousands of customer-specific price lists, this means the e-commerce front-end reflects ERP changes in near real-time, eliminating pricing discrepancies and improving buyer confidence without compromising site performance.

Expanding the Integration Fabric for Developers

The developer ecosystem for ShopVisible continues to mature not as a public app marketplace, but as a curated set of powerful integration points. The latest API version, released mid-month, introduced new REST endpoints for accessing custom data fields from the ERP. Why does this matter? It empowers businesses to surface highly specific product attributes or customer-specific data—like material certifications or available credit—directly onto the product detail page. This move unlocks a new level of customization that was previously only achievable through costly, bespoke development, reinforcing the platform’s value proposition for businesses with complex data requirements.

Strategic Rollout: The Intelligent Order Routing Engine

The month's flagship feature release is a new Intelligent Order Routing (IOR) module. This is far more than a simple fulfillment tool; it's a direct solution for a major pain point in multi-location distribution. The IOR engine uses a configurable ruleset—factoring in inventory levels, shipping costs, and warehouse proximity—to automatically route orders to the most efficient fulfillment center. For a national distributor, this feature directly impacts the bottom line by minimizing split shipments and reducing freight costs, solving a complex logistical puzzle that generic e-commerce platforms cannot address out-of-the-box.

Hardening the Perimeter: Achieving New Compliance Milestones

Trust is the currency of enterprise commerce. Reinforcing this, the underlying cloud infrastructure for ECC has now completed its SOC 2 Type II attestation. While a technical detail, this is a critical signal to the market, particularly for publicly traded companies or those in highly regulated industries. It provides independent validation of the platform's controls for security, availability, and confidentiality. For a CIO or CTO, this certification de-risks the decision to adopt the platform and simplifies their own internal compliance and auditing processes, making it a powerful, if subtle, sales tool.

Streamlining Cross-Border B2B Transactions

In a significant update for global commerce, the platform now features an enhanced integration with a leading international logistics partner. This update goes beyond simple currency conversion, allowing for the dynamic calculation of landed costs, including duties, taxes, and import fees, pulled directly from the logistics provider's API at checkout. This provides B2B buyers with full cost transparency for international orders, a notorious point of friction. For merchants, it automates a highly complex process, reducing manual work and opening up new international markets with greater confidence and accuracy.

Enterprise Spotlight: Why a Specialty Materials Leader Chose Integration

A notable migration this month saw "Vertex Advanced Polymers," a major North American specialty materials distributor, launch its new B2B portal on the Epicor Commerce Connect platform. Our analysis suggests their decision was driven by the need for a single source of truth. Having run their operations on Epicor's ERP for years, their previous, disconnected e-commerce site suffered from constant data synchronization issues. By migrating to the ShopVisible-powered ECC, Vertex can now expose real-time inventory and customer-specific contract pricing directly to their buyers, turning their website from a simple catalog into a true, self-service extension of their core business system.

Source: Analysis based on Epicor's latest developer release notes, third-party logistics partner announcements, and industry channel reports for the enterprise resource planning sector.