Kajabi to Ecwid Migration - Step-by-Step Guide & Expert Services

Seamlessly Migrate Your Store from Kajabi to Ecwid: A Step-by-Step Guide

Are you considering a move for your e-commerce business from Kajabi to Ecwid? While Kajabi excels as an all-in-one platform for courses and digital products, Ecwid offers unparalleled flexibility to add a robust shopping cart to any website, social media, or marketplace. This guide will walk you through the entire process of transferring your vital store data, including products, customer information, and orders, to ensure a smooth transition and maintain your online presence.

Migrating e-commerce data can seem daunting, but with the right strategy and tools, you can switch platforms efficiently, preserve your valuable SEO rankings, and continue serving your customers without significant downtime. We'll detail how to prepare your Kajabi data for export via CSV files and set up your Ecwid store for a seamless data import, making the replatforming journey straightforward.

Prerequisites for Migration

Before initiating your data transfer, it's crucial to prepare both your existing Kajabi store and your new Ecwid environment. Proper preparation minimizes potential issues and ensures data integrity during the move.

• For Your Kajabi Store (Source):

  Since Kajabi does not offer a direct API for third-party migration tools in the same way as traditional e-commerce platforms, the migration will primarily rely on exporting your data into CSV (Comma Separated Values) files. This method is highly effective for transferring structured data such as products, categories, customers, and orders. You will need to manually export:

  • Products: Including SKUs, variants, descriptions, images, prices, and inventory levels.
  • Customers: Customer names, email addresses, and shipping/billing information.
  • Orders: Order IDs, statuses, purchase details, and associated customer data.
  • Product Categories: The hierarchical structure of your product organization.
  • Blog Posts & CMS Pages: Any content you wish to carry over.
  • Coupons: If applicable, their details and usage rules.

  Ensure your exported CSVs are well-organized and clean, as this will facilitate accurate import. For more detailed instructions, refer to our guide on How to prepare Source store for migration?

• For Your Ecwid Store (Target):
  • Ecwid Account: Ensure you have an active Ecwid account set up and ready to receive data.
  • Cart2Cart Ecwid Migration App: Ecwid requires a specific app to enable API access for migration. This "Cart2Cart Ecwid Migration App" must be installed in your Ecwid store to allow the migration service to connect and transfer data.
  • API Access Credentials: You will need to provide your Ecwid "Store ID" and an "Access Token" to establish a secure API connection. These credentials enable the migration tool to interact with your Ecwid store programmatically. Learn more about obtaining these credentials in The Short & Essential Guide to Access Credentials for Cart2Cart.
  • HTTPS Requirement: Your Ecwid store must be accessible via HTTPS for secure data transfer. This is standard for modern e-commerce.

  Preparing your target store correctly is vital. For general advice, see How to prepare Target store for migration?

Performing the Migration: A Step-by-Step Guide

With your preparations complete, you're ready to begin the actual data transfer. This guide outlines the steps using a specialized migration service, ensuring a secure and efficient move.

Step 1: Start Your Migration

Begin by navigating to the migration wizard. Here, you'll initiate the process, choosing between a do-it-yourself approach or requesting expert assistance.

Step 2: Connect Your Source Store (Kajabi via CSV)

As Kajabi utilizes CSV for data export, you'll select "CSV File to Cart" as your source platform in the migration wizard. You will then upload the CSV files containing your Kajabi data (products, customers, orders, etc.).

This step is crucial for mapping your Kajabi data accurately to ensure a smooth transition of your inventory, customer records, and order history.

Step 3: Connect Your Target Store (Ecwid)

Next, you will specify Ecwid as your target shopping cart. To establish a secure connection, you'll be prompted to provide your Ecwid "Store ID" and the "Access Token." Remember, the "Cart2Cart Ecwid Migration App" must be installed in your Ecwid store for this API connection to succeed.

Once connected, the migration tool can begin reading your Kajabi data and preparing it for transfer to your new Ecwid store.

Step 4: Select Data Entities for Migration

This is where you decide precisely what data you want to move. The migration tool typically allows you to select various entities, including:

• Products: Essential for any e-commerce store, including SKUs, descriptions, and images.
• Product Categories: To maintain your store's organization.
• Customers: Transferring crucial customer data for seamless service.
• Orders: Maintaining your sales history and customer purchase records.
• Product Reviews: Preserving social proof and customer feedback.
• CMS Pages & Blog Posts: Ensuring your content marketing efforts are carried over.
• Coupons & Gift Cards: To keep promotional strategies active.

You can choose to migrate all entities or select specific ones based on your needs. For large stores, be mindful of potential API rate limits from Ecwid, which might impact the duration of the transfer.

Step 5: Data Mapping

Data mapping is a critical stage where you align the data fields from your Kajabi CSVs with the corresponding fields in Ecwid. This ensures data consistency and integrity. For instance, you will map customer groups and order statuses from your source data to their equivalents in Ecwid.

Careful data mapping helps prevent data loss or misinterpretation during the transfer, preserving your customer experience and internal reporting accuracy.

Step 6: Configure Additional Migration Options

During this step, you can select various optional features to tailor your migration. These can significantly enhance the post-migration state of your store:

• Clear Target Store Data: The "Clear current data on Target store before migration" option allows you to erase all existing data on your Ecwid store prior to the transfer, ensuring a fresh start.
• Preserve Order IDs: Maintain your original order numbering, which is beneficial for record-keeping and customer service. Find out more about How Preserve IDs options can be used?
• Migrate Images in Descriptions: Ensure all product images embedded within descriptions are transferred.
• Create 301 SEO URLs: Automatically generate 301 redirects for your old Kajabi URLs to their new Ecwid counterparts. This is vital for maintaining SEO rankings and link equity.
• Migrate All Categories: Ensures your entire category structure is transferred.
• Migrate Groups to Tags: Convert customer groups from Kajabi into tags in Ecwid for better organization.

Step 7: Run Demo Migration & Full Migration

It's highly recommended to perform a free demo migration first. This allows you to see a limited transfer of your data (e.g., a few products, customers, and orders) to Ecwid, giving you an opportunity to review the process and identify any potential issues before committing to the full migration.

Once satisfied with the demo, you can proceed with the full data transfer. You'll receive a detailed overview of the entities selected and the total cost. Consider adding a Migration Insurance Service, which offers additional remigrations if you need to adjust or re-transfer data post-launch.

Post-Migration Steps

Completing the data transfer is a significant milestone, but the process isn't over. Several crucial post-migration steps will ensure your new Ecwid store is fully functional and optimized.

• Review and Verify Data: Thoroughly check your Ecwid store. Verify that all products, categories, customer accounts, orders, product reviews, CMS pages, and blog posts have been transferred accurately. Pay close attention to product images, pricing, and variant details.
• Test All Functionality: Conduct extensive testing of all critical store functions. This includes the checkout process, customer login, search functionality, inventory updates, and any integrations with third-party apps or payment gateways. Ensure the user experience is smooth and intuitive.
• Configure SEO and Redirects: If you used the "Create 301 SEO URLs" option, verify that your redirects are working correctly to preserve your search engine rankings and link equity. Update any internal links within your store that might still point to old Kajabi URLs.
• Update DNS Settings: Once you're confident in your new Ecwid store, update your domain's DNS settings to point to your Ecwid shop. This is the final step in making your new store live to the public.
• Remove Old Store: After your Ecwid store is fully operational and verified, you can safely decommission your Kajabi store.
• Ongoing Maintenance: Continuously monitor your Ecwid store's performance, customer feedback, and analytics to ensure optimal operation. If you accumulate new data (e.g., new orders or customers) on Kajabi during the migration, consider using a Recent Data Migration Service to transfer only the latest updates. Should you need to re-run the migration for any reason, the Cart2Cart Remigration Service can be invaluable.