The most efficient way to find the right-your-size eCommerce solution is simply to match the key features and functions of platforms and then come up with the decision. The post aims to compare Wix vs Shopify - two popular user-friendly hosted shopping carts and uncover their “good” and “bad” sides.
Choosing the proper platform for your online business among tons of eCommerce market options offered is always a challenge. There is never absolute "top" or "best." Everything is individual. Sit tight. We're starting hot rivalry!
Table of Contents:
What is Wix vs Shopify?
Wix and Shopify are the the two popular eCommerce platforms. In short, Wix will amazingly work for creative minds and small businesses with not big assortment. And Shopify stands out being the perfect choice for both little-to-large businesses that aim to conquer the market with top-notch tools.
Shopify vs. Wix Comparison Table
|
Feature |
Shopify |
Wix |
|
E-commerce Features |
Advanced e-commerce tools, excellent inventory management, multiple sales channels |
Basic e-commerce tools, suitable for small to medium stores |
|
Payment Options |
Supports multiple payment gateways including Shopify Payments, PayPal, Stripe, and more |
Supports multiple payment gateways but fewer options compared to Shopify |
|
SEO Capabilities |
Strong SEO tools, custom URL structure, and meta tags |
Good SEO tools, user-friendly but less advanced compared to Shopify |
|
Customer Support |
24/7 support via phone, email, and live chat |
24/7 support via phone, email, and live chat, extensive help center |
|
Scalability |
Highly scalable, ideal for growing businesses |
Suitable for small to medium businesses, less scalable for large enterprises |
|
Integrations |
Thousands of apps and integrations available |
Hundreds of apps and integrations, but less extensive than Shopify |
|
Mobile App |
Comprehensive mobile app for store management |
Mobile app available but less feature-rich compared to Shopify |
Pros and Cons of Wix vs Shopify
Shopify Pros
- User-friendly platform.
- Exceptionally easy to get started with.
- Huge app store with tons of extensions and themes.
- Top-notch customer support.
- 100+ payment options for your eCommerce store.
Shopify Cons
- Can be too expensive if you choose premium themes and apps.
- Limited number of free Shopify themes to choose from.
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Wix Pros
- Perfect for eCommerce newbies.
- Acceptable pricing as for an average user.
- Lots of vibrant templates to choose from.
- Drag-and-drop store builder.
Wix Cons
- Won't suit the growing business needs.
- Hectic redesign process with no access to HTML and CSS.
- Minimal third-party integrations.
Ease of Use: Wix vs Shopify
When comparing Wix vs Shopify in terms of ease of use, both platforms cater to users with minimal technical skills, but they offer distinct experiences. Wix and Shopify provide intuitive interfaces, yet Wix's drag-and-drop builder is exceptionally beginner-friendly, allowing users to create visually appealing websites with ease. This flexibility makes it ideal for those looking to design unique layouts without needing extensive coding knowledge.
On the other hand, Shopify shines with its streamlined setup process tailored specifically for e-commerce. While it may have a steeper learning curve compared to Wix, it compensates with robust features designed to simplify the management of online stores. The dashboard is organized and user-friendly, but it emphasizes functionality over design flexibility, making it a top choice for businesses focused on sales efficiency.
In conclusion, the choice between Wix vs Shopify largely depends on the user’s priorities. For creative control and design versatility, Wix stands out, whereas Shopify excels in providing a seamless e-commerce experience with powerful sales tools. Both platforms have their strengths, catering to different aspects of online business needs.\
Pricing: Wix and Shopify
When deciding between Wix vs Shopify for your e-commerce platform, pricing is a critical factor to consider. Both Wix and Shopify offer various plans to accommodate different business needs and budgets. Wix, known for its user-friendly website builder, provides a range of pricing options starting from a basic plan at $14 per month, which is suitable for small businesses or personal projects. Their most popular e-commerce plan is the Business Unlimited plan, priced at $27 per month, which includes essential features like custom domain connection, unlimited bandwidth, and the ability to accept online payments.
On the other hand, Shopify, a dedicated e-commerce platform, has plans starting at $29 per month for the Basic Shopify plan. This plan offers comprehensive features tailored for online stores, such as unlimited product listings, fraud analysis, and 24/7 customer support. For larger businesses looking for more advanced features, the Shopify plan at $79 per month and the Advanced Shopify plan at $299 per month provide additional functionalities like professional reports and third-party calculated shipping rates.
Choosing between Wix or Shopify ultimately depends on your specific business requirements and budget. If you prioritize ease of use and a lower starting cost, Wix might be the better choice. However, for those needing robust e-commerce features and scalability, Shopify could be the more suitable option. Evaluating the features and pricing of both platforms will help you determine which one aligns best with your business goals.
Design Options: Wix vs Shopify
When it comes to choosing a platform for your online store, understanding the design options offered by Wix vs Shopify is crucial. Wix provides a highly flexible design environment with a wide array of templates and drag-and-drop functionality. This allows users to create a unique and customized website without needing any coding skills. With Wix, you can adjust every detail to match your brand's identity, making it ideal for businesses that prioritize creative control and visual appeal.
On the other hand, Shopify offers a more streamlined approach to design. While it may not have the same level of granular customization as Wix, Shopify provides professional, mobile-responsive themes that are optimized for eCommerce. The themes available on Shopify are designed to enhance the shopping experience and improve conversion rates. Shopify’s theme store offers a variety of free and premium themes, ensuring that businesses of all sizes can find a design that suits their needs.
In summary, the choice between Wix and Shopify for design depends on your business priorities. If you need extensive customization and a creative layout, Wix may be the better option. However, if you prefer a clean, professional design that is ready for eCommerce out of the box, Shopify is likely to meet your needs more effectively. Both Wix and Shopify offer robust design tools, but understanding their differences can help you make an informed decision.
FAQ Block
Is Shopify cheaper than Wix?
No. Wix is a bit cheaper than Shopify. But it offers a limited number of eCommerce features, since it was initially created as a website builder. Whereas Shopify is an all-in-one platform for creating an online store.
Can I use Shopify on Wix website?
Of course. You can add eCommerce functionality to your Wix by embedding the Shopify Buy Button on your website. Therefore, you'll be able to start selling goods using the Shopify payment system.
Can I change from Wix to Shopify?
Absolutely. If Wix platform no longer meets your growing eCommerce needs, you can easily migrate Wix data to Shopify in a completely automated way with Cart2Cart. Move your products, customers, orders and more with no tech experience at all.
Is Wix or Shopify better for dropshipping?
It's obvious that Shopify's dropshipping capabilities are better than Wix's since it offers greater eCommerce features.
Which is better for SEO, Wix or Shopify?
The Shopify platform is better from an SEO perspective, since it uses a fully responsive design (something that can lead to preferential treatment in search results) and has more ways of meeting Google's new Core Web Vitals standards.
Conclusion
Summing up the key moments mentioned above, both platforms are easy to start with, making them a good choice for those just entering the eCommerce industry. Shopify comes up to be a bit more flexible and customizable solution with a richer set of tools. One just can't deny it.
Doesn’t it provoke a wish to switch from Wix to Shopify??
However, if you're not planning on growing your business in the future, choose Wix. It's a comfy place for small retailers with all the needed functionality.
If you are in search of a platform that can intentionally scale to correspond your needs and fit your goals - Shopify is definitely what you need. Start up your eCommerce business with Free 14-days trial.
July 10, 2024 
Comment by gate.io şikayet
Thank you very much for sharing.
Comment by Jarryd Jackson
Good read
Comment by Iryna Kravchuk
Hello there! Thank you for the commentary. Always happy to hear from you more!