ecwid vs shopify

Ecwid and Shopify are both e-commerce platforms that make it possible for internet users to sell products online. How do they differ, and which is the better one? Let's answer these questions.

Ecwid vs Shopify: a quick comparison

Ecwid is an e-commerce plugin that you can use to add e-commerce functions to your website so you can sell items. Shopify is an e-commerce platform that you can use to build a standalone online store. Both platforms are popular and successful, and they each power around 1 million websites.

Shopify is software that allows the creation of an entire e-commerce site; Ecwid is an e-commerce plugin that turns existing websites into online stores.

Ecwid has an 'Instant Site' feature that facilitates the building of a standalone site as well, but with limited functionality.

Let's take a more detailed look at the two e-commerce solutions to understand the differences between them more clearly.

Ecwid vs Shopify: a side-by-side comparison

Ease of use

Shopify is known for being easy to use, having been created specifically to enable anyone with no coding skills to create their own website. The dashboard is straightforward, and with the help of many stunning templates, it's possible to set up a store within minutes.

However, if you want to do your own thing, Shopify allows users to build their own websites from scratch.

Ecwid has a simple and attractive control panel and provides a wizard for setting up a store. The platform offers an 'Instant Site' feature to create a basic standalone site.

The time it takes to build a store varies between the two solutions. In the case of Ecwid, users that already have a website can integrate a store in minutes.

The new store’s built time for each platform also differs. In this regard, Ecwid, in case users have their current store running, takes little time to integrate into Ecwid. The process is straightforward. Ecwid seamlessly integrates with your website templates.

While Shopify is easy to use, it takes longer to build a proper store. However, a Shopify store is much more comprehensive, with more features and better functionality than one created with Ecwid.



Ecwid is tailored for merchants who already have a website. You simply integrate Ecwid into your website, and the store is created.

If you don't have a website, you can use Ecwid to build one. With Ecwid, you can build a free website. This will give you access to Instant Site, a one-page website with a built-in online store that you can customize as you like.

Ecwid offers more than 70 predefined themes. The latest version of Instant Site provides customizable design blocks that make it possible to build a functional website.

Merchants can change the themes, which are all fully customizable, but remember, it's only a one-page store, so it's only suitable if you have only a few products to sell.

Shopify is the better option for users who want to build a brand-new, fully-featured, standalone online store.

The Shopify Theme Store offers both free and premium e-commerce templates available for every conceivable industry and category.

The website builder allows users to customize every aspect of their online store.

For anyone who wants to design a website from scratch, Shopify allows the use of CSS or HTML codes.


Ecwid has all the features you need for an e-commerce store. You can sell physical and digital products.

All social media channels are integrated with Ecwid stores, so you can sell via Instagram, Facebook, and Google Shopping. Ecwid also offers point-of-sales (POS) integrations.

Ecwid is at the cutting edge with the latest trend of consumers buying from international stores. It provides localized storefronts for 53 languages, enabling translations of product labels, and more.

Other useful features include email automation, 50+ payment options, automated taxes, discount shipping labels, multiple currencies, and dropshipping.

Shopify is purpose-built for e-commerce, so it offers everything you need to sell online. The e-commerce features include dropshipping integration, flexible shipping rates, multi-language, various payment gateways, an extensive app store with more than 3,000 apps, abandoned cart recovery, discount codes, and much more.

Other useful features include integration with social media platforms, chatbots to boost customer support, auto-calculation of shipping prices for each customer, and Shopify Payments and Shopify POS.


Ecwid Pricing - price per month with a 1-year contract.

Freemium package, limited to 10 items - Free

The venture, limited to 100 products - $19

Business, up to 2,500 products, more integrations and phone support - $39

Unlimited, unlimited store items - $99


Shopify Pricing – price per month

Starter, sell products through social and messaging apps - $5

Basic, new e-commerce businesses with occasional in-person sales - $19

Shopify, for growing businesses selling online or in-store - $49

Advanced, for scaling businesses that require advanced reporting - $299

Shopify Plus, enterprise solution - $2,000


Users are finding that Ecwid does not shine in this area. Ecwid automatically generates URLs for product pages based on the product title. When you change the title of a product, a new URL is automatically created, but it doesn't redirect to the new URL. There is no option to create a custom URL.

Ecwid also adds random numbers to the end of URLs, which is not good for SEO.

Shopify covers the essential aspects you need to have your site rank in search engines, including header codes and custom URLs. When you add products, Shopify makes suggestions for best SEO best practices.

Shopify has an extensive SEO features list that helps users to optimize their sites for ranking and fast-loading speeds.

Help & support

Both platforms offer comprehensive customer service, each with a YouTube channel, blog, educational videos, and user forum.

Ecwid offers comprehensive support, including the E-commerce Academy, live webinars, and email support on all plans. Live chat support is only available for the paid plans, and for the Business and Unlimited plans, a call-back service is available.

Shopify offers email, live chat, social media support and self-service support. Shopify doesn't offer telephone support.


What is the difference between Shopify and Ecwid?

Shopify is a complete e-commerce solution for anyone who wants to build an online store. Ecwid is an e-commerce plugin for existing websites. It can integrate into any platform and enable sales.

Can I build a standalone store with Ecwid?

Yes, you can use the 'Instant Site' feature, but it only lets you build a one-page store.

Can I use Shopify and Ecwid for free?

Yes, Ecwid has a free plan, and you can try Shopify out for free via the free trial. When you sign up for the free trial, you get the opportunity to try the platform for another 3 months for $1 per month.


Shopify and Ecwid are both great e-commerce solutions. The big difference between the two is the scalability of Shopify stores. Shopify has various plans for scaling, allowing for high volumes of traffic.

Meanwhile, Ecwid turns any website into an online store, allowing individuals and small businesses to thrive online.

If you are planning to migrate your website from or to Ecwid or Shopify (or any other platform), consider using the professional migration tool Cart2Cart. Cart2Cart facilitates the migration of small to mid-size stores, as well as large and enterprise-sized e-commerce stores. Your data is migrated safely and securely.