Settling an online business is not easy, especially taking into consideration a variety of shopping carts that are currently available on the market. It often happens that merchants initially choose the wrong platform that doesn’t suit their budget, level of technical expertise, and the size of the store. Thus, instead of gaining profit, they suffer losses. If that is your case, consider our pre-migration tips. We suggest you to keep reading and find out how to switch ecommerce solutions painlessly and without impacting your revenue. Today’s post will be dedicated to migration from Magento to Shopware.
Table of Contents:
Magento vs. Shopware. Introduction
Magento and Shopware are both open-source platforms written in PHP. They have all the necessary customization features and are SEO-friendly. But if you dig deeper, you’ll understand that these solutions are designed for entirely different types of online businesses.
Magento is considered to be the most flexible, adjustable, and stable software among its competitors. It is a popular ecommerce trading solution in the USA, Europe, South America, and Africa. Currently, it powers hundreds of thousands of live websites worldwide. The platform is aimed at medium and enterprise-level stores since it has been developed to handle vast amounts of data and traffic.
Shopware is more widely used in Germany, and its worldwide popularity is yet to come. At the moment it is being used by tens of thousands of live websites. This shopping cart is targeted at users with minor technical skills. It is very easy-navigable and will be the best option for the owners of small to medium stores.
Google Trends statistics prove that Magento is more popular than Shopware, but, at the same time it’s user-acceptance has decreased over the last 5 years:
Shopware, on the contrary, is more popular in Germany:
Why choose Shopware over Magento?
Due to its high scalability and customizability, Magento is an ideal option for those who wish to dive deep into code. Or, as an alternative, have an unlimited budget and are ready to spend additional money on a developer to expand an online business.
Contrarily, with Shopware, you will get excellent performance, reliability, flexible configurations, and first-rate user interface. The software provides its users with intuitive and handy administrative tools (e.g., all the data changes can be made from the backend; the drag-and-drop option eases the process of adding new entities to the stores).
Shopware store offers its users hundreds of themes. They are fully customizable and can be modified from the backend, with prices varying. Whereas Magento Marketplace has a limited number of free themes, and paid ones with prices ranging up to several hundred dollars. In order to get more options, one has to download them from outside sources (e.g., Themeforest).
Automatic SEO configuration is another benefit of using Shopware. This shopping cart is geared towards online marketing and has a variety of features for the promotion of sales. Storytelling plugin assists business owners in building a visual narrative of the store with the help of the drag-and-drop option. Also, it enhances on-page metrics and assists in growing authentic customer connections with a brand.
For more detailed information on Magento vs. Shopware comparison, please, check out our blog post.
So, if you are looking for a worthy alternative to your current platform and have decided to migrate from Magento to Shopware, Cart2Cart will lead you through the whole process of replatforming. Besides, you can calculate the price of the particular migration using our online estimator.
| Parameter | Magento | Shopware |
| Pricing | Free | Free |
| Ease of use | Requires technical knowledge | User-friendly and intuitive interface |
| Customization options |
|
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| Support | A vast global community with hundreds of thousands of members | A rapidly growing community with tens of thousands of members + various paid support plans |
| Scalability | Free to use for stores of any size | Paid Enterprise Edition for big stores |
How to Migrate from Magento to Shopware Using Cart2Cart
Prepare Your Magento and Shopware Carts
Since Magento and Shopware are both open-source platforms, their setup process is identical. You will need to:
- Provide stores URLs by copying them into the corresponding fields.
- Download Connection Bridges.
- Upload these Bridges to the Root folder. You can find more details in this FAQ about Connection Bridge files.
Choose Data You Wish to Transfer
Magento to Shopware migration lets you import the following entities:
- Products
- Product categories
- Manufacturers
- Taxes
- Customers
- Orders
- Reviews
- Multistore
- Multiple languages (please note that Shopware has only two default languages - English and German. Other languages can be downloaded here)
- CMS Pages
For comprehensive data transfers and tailored solutions, explore our Ultimate Data Migration Service.
Select Additional Options
Even though choosing these options is not obligatory, we recommend you to consider the ones mentioned below:
- Skip product thumbnail images migration - it will help you prevent data duplication on your Shopware store.
- Preserve order IDs on Target Store - lets you import order IDs from Magento to Shopware.
Run Demo Migration
Perform demo migration from Magento to Shopware. It’s an entirely free option that gives users the possibility to transfer a limited number of data to Shopware. Hence, you’ll get the opportunity to assess the performance of our service, test the functionality of your store and it’s overall look on a new platform.
Launch Full Migration
If you’ve checked the results of demo migration and everything works correctly, then it’s time to start full migration. All you have to do is click the Start Full Migration button and wait for your store to be automatically transferred from Magento to Shopware.
Post-Migration Tips
Once you’ve got the notification that the Full Migration has been completed, we recommend you to do the following:
- Check your Shopware store for possible errors and inconsistencies. Follow our guide on how to check full migration results.
- Go to the Shopware store and download all the necessary extensions.
- Monitor your old Magento store for the new data that might have appeared during or after the migration. Our Recent Data Migration Service may assist you in transferring it to the new cart.
Magento to Shopware Migration - FAQs
How to migrate Magento (Adobe Commerce) customers to Shopware?
When launching your migration, select the Customer checkbox (Customers) to transfer your Magento (Adobe Commerce) customers to Shopware automatically.
Will my Magento (Adobe Commerce) store data be affected by the migration?
Replatforming does not affect your migrated Magento (Adobe Commerce) e-store. Shopware imports all store data (products, customers, orders, etc.) from Magento (Adobe Commerce) and pastes it into your Shopware platform. As a result, the transfer of data is totally secure for the migrated store, and there is no risk of losing data.
Taking into account everything that’s been said, now you’re absolutely ready to perform migration from Magento to Shopware. Don’t wait till competitors surpass you, make your store profitable today!
Monthly Update – September 2025
As you plan your Magento to Shopware migration, a critical aspect often overlooked is the preservation of your search engine optimization (SEO) rankings. A common mistake is not correctly setting up 301 redirects for old URLs to new ones. Failing to do so can lead to broken links, 404 errors, and a significant drop in organic search traffic, effectively undoing years of SEO effort.
Ensure that during the migration planning, you meticulously map every old Magento URL to its corresponding new Shopware URL. Utilize tools and services that automate this process or provide robust redirect management. Beyond redirects, pay attention to meta titles, descriptions, image alt tags, and canonical tags, ensuring they are accurately transferred or updated on your new Shopware store. A thorough post-migration SEO audit is also essential to catch any issues and maintain your visibility. Prioritizing SEO throughout the migration will safeguard your online presence and continue to drive valuable traffic to your revitalized e-commerce store.
For more details, explore our FAQ section or schedule a call with a migration expert.
