Wundery to Squarespace Migration - Step-by-Step Guide & Expert Services

Seamlessly Transition Your E-commerce Store from Wundery to Squarespace

Are you contemplating a significant upgrade for your online store? Moving your e-commerce operations from Wundery to Squarespace can be a strategic decision, unlocking a suite of modern design tools, integrated marketing features, and a streamlined content management system. While Wundery served its purpose, Squarespace offers a robust platform ideal for growing businesses seeking aesthetic appeal and powerful e-commerce capabilities.

Given that Wundery typically doesn't offer direct API connections for data export, this migration will primarily leverage a CSV-based data transfer. We'll guide you through using a reliable migration service like Cart2Cart to ensure your products, customer data, and order history are moved accurately and efficiently. This guide will walk you through every step, ensuring a smooth transition and preserving your vital business information.

Prerequisites for a Successful Migration

Before initiating the data transfer, careful preparation of both your source Wundery store and your new Squarespace environment is essential. This groundwork minimizes potential disruptions and ensures data integrity throughout the process.

• For Your Wundery Store (Source):
  1. Data Export: As Wundery is not directly supported by standard migration tools via API, you will need to export your store data into CSV (Comma Separated Values) files. This includes your product data (SKUs, descriptions, images, variants), customer records, and order information. Ensure your CSV files are well-organized and include all relevant fields.
  2. Data Backup: Always create a complete backup of your Wundery store's data before beginning any migration. This is a crucial safety measure.
  3. Review Data: Perform an audit of your existing data in Wundery. Clean up any outdated products, customer accounts, or irrelevant information to ensure only clean, valuable data is moved. For more insights on preparing your source store, refer to our guide on preparing your source store.
• For Your Squarespace Store (Target):
  1. Squarespace Account Setup: Ensure you have an active Squarespace account and an e-commerce plan enabled.
  2. Install Cart2Cart Squarespace Migration App: Squarespace migrations require the installation of the Cart2Cart Squarespace Migration App. This app facilitates the API connection needed for seamless data import.
  3. HTTPS Requirement: Squarespace requires an HTTPS connection, which is standard, but ensure your domain is configured correctly.
  4. API Access: Squarespace uses API for connections. While the app handles much of this, be aware of potential API rate limits during large data transfers.
  5. Theme and Basic Setup: Choose your Squarespace theme and complete any initial design or basic settings before importing data. This allows for a better user experience immediately after the data transfer. For detailed steps on preparing your target store, see our guide on preparing your target store.

Performing the Migration: A Step-by-Step Guide

Utilizing a dedicated migration service like Cart2Cart simplifies the complex process of data transfer. Follow these steps to move your Wundery data to Squarespace.

Step 1: Initiate Your Migration

Begin by navigating to the Cart2Cart website and starting a new migration. You'll be presented with options to start a DIY migration or request assistance.

Step 2: Connect Your Source Wundery Store (via CSV)

Since Wundery does not offer a direct API connection for migration tools, you will connect it by selecting 'CSV File to Cart' as your source platform. You'll then upload the meticulously prepared CSV files containing your Wundery store's data.

Step 3: Set Up Your Target Squarespace Store

Next, select 'Squarespace' as your target shopping cart from the dropdown menu. You will then need to provide the necessary credentials for Cart2Cart to access your new Squarespace store. This typically includes your Squarespace Admin URL, your administrator's email, and the admin password. Remember, the Cart2Cart Squarespace Migration App must be installed on your Squarespace store to enable this API connection.

Step 4: Select Data Entities for Transfer

This crucial step allows you to specify exactly which data entities you wish to transfer from your Wundery CSV files to Squarespace. You can choose to migrate all entities or selectively pick specific types such as:

• Products (including SKUs, variants, metadata)
• Product Categories
• Customers
• Orders
• Product Reviews (if exported from Wundery)
• CMS Pages
• Coupons
• Gift Cards (if applicable)
• Blogs & Blog Posts (if exported from Wundery and supported by Squarespace)

Review the list carefully to ensure all vital business data is included. Note that Squarespace's API may have limitations on certain entity types (e.g., specific manufacturer data or complex tax structures not directly mapped).

Step 5: Configure Data Mapping

The data mapping step ensures that your Wundery data fields align correctly with Squarespace's structure. You will be prompted to match customer groups, order statuses, and potentially other custom fields from your CSVs to their corresponding equivalents in Squarespace. This is vital for maintaining data integrity and ensuring a consistent user experience post-migration.

Step 6: Choose Additional Migration Options

Enhance your migration with a variety of optional features:

• Preserve Order IDs: Maintain your original order numbering system. Learn more about preserving IDs.
• Create 301 Redirects: Essential for SEO rankings, this option automatically creates redirects from your old Wundery URLs to the new Squarespace ones, preserving SEO link equity.
• Migrate Images in Product Descriptions: Ensures product images embedded within descriptions are transferred.
• Clear Current Data on Target Store: If you're doing a fresh import, this option can wipe existing Squarespace data before the migration. Understand what clearing current data means.
• Migrate Customer Passwords: For a smoother customer transition, transfer encrypted customer passwords (if supported by both platforms and your CSVs).

Step 7: Perform a Free Demo Migration (Recommended)

Before committing to a full migration, run a free demo. This allows you to transfer a limited number of entities (e.g., 10 products, 10 customers, 10 orders) to your Squarespace store. Review the demo results thoroughly to ensure data accuracy and identify any potential issues with your CSV files or mapping configurations.

Step 8: Launch the Full Migration

Once you're satisfied with the demo results, proceed with the full data transfer. At this stage, you can also opt for a Migration Insurance Plan, which offers additional remigrations within a specified period, providing peace of mind. Review the final cost and the selected data entities one last time before initiating the complete move.

Post-Migration Steps

The migration isn't truly complete until you've verified everything on your new Squarespace store and made it live. Here's a checklist for post-migration activities:

1. Thorough Data Review: Inspect products (SKUs, pricing, images, descriptions, variants), customer accounts, and order history to ensure everything transferred correctly and appears as expected.
2. Configure Squarespace Settings: Set up payment gateways, shipping zones, tax rules, and inventory management settings within your Squarespace admin.
3. Test Functionality: Conduct extensive testing of your Squarespace store. Place test orders, check customer registration, product searches, filtering, and all checkout processes.
4. Implement 301 Redirects: If you didn't use the automated 301 redirects option during migration, or if you have specific URL changes, set up manual 301 redirects to preserve SEO rankings and link equity.
5. Update DNS Records: Once you're confident in your new Squarespace store, update your domain's DNS records to point to Squarespace. Plan this during off-peak hours to minimize downtime.
6. Update Integrations: Reconnect any third-party apps or services (e.g., email marketing, analytics, accounting software) that were integrated with your Wundery store.
7. Announce Your New Store: Let your customers know about your new and improved shopping experience on Squarespace!

Migrating from Wundery to Squarespace, especially with a CSV-based approach, requires attention to detail, but with this comprehensive guide and the support of a dedicated migration service, you can achieve a seamless transition. For any questions or professional assistance, don't hesitate to contact us.