godaddy review

The multibillion GoDaddy Inc. is famous not only for its sexist advertising in the 2010s but also for being America’s biggest domain registrar and web hosting provider. In 2014 GoDaddy released the GoCentral eCommerce solution, it is a combination of a website builder and an online shopping cart host. And now we've prepared a GoDaddy eCommerce review to understand what it has us to offer.

Contrary to expectations, GoDaddy’s GoCentral store is a basic platform for beginners who start online businesses. It is evolving quite slow. Today many people choose GoCentral without previous research, trusting in the power of such a giant company like GoDaddy. We all remember the two world influencers, that designed quite failing eCommerce solutions for small businesses, meaning Yahoo Store and Amazon Webstore.

But let's not rush with the conclusions.

Detailed GoDaddy eCommerce review

GoCentral is a fully hosted shopping cart, easy to start with. It is a user-friendly solution, which offers basic eCommerce features and integration with eBay. However, there is a lack of some tools and application, which are provided by other top eCommerce platforms.

Ease of Use

As mentioned above, the GoDaddy store is effortless to set up. To try out GoCentral by GoDaddy you are offered to sign up for a 30-day trial, two times more than other hosted shopping carts provide. You don’t need to give any credit card information to start the trial, only basic details: name and email.

GoCentral has a very intuitive interface and their drag-and-drop tools e.g. inserting images, slideshows, contact forms, etc. will facilitate your user experience a lot. This platform is WYSIWYG, that means “What You See Is What You Get”, whatever you put into your website editor, will look the same when published.

Feature Set & Integrations

GoCentral’s Online Store plan offers the listed set of features:

  • Responsive mobile design,
  • Website hosting,
  • 24/7 support,
  • PayPal integration,
  • Security (SSL),
  • Search Engine Optimization (SEO),
  • Email Marketing,
  • Social Media Integration,
  • Globally-Optimized Speed,
  • Built-in shopping cart with fast checkout,
  • Accept credit cards, PayPal, Apple Pay and more,
  • Configure shipping and tax rates,
  • Abandoned cart recovery.

In addition, if you want to check your visitor statistics, you can add Google Analytics.

But, there are some common features, that you don’t notice until you find out that you can’t have them. For those searching is GoDaddy good for eCommerce, it is worth to mention that this platform doesn’t have blogging functionality, which seems to be an essential part of e-businesses today.

It’s a pity that there is no GoCentral app store and no open API, this makes it limited regarding integrations. But we will highlight the ones, still offered by GoCentral, they are:

  • Google Analytics (site traffic and reports),
  • Spree Commerce (email marketing),
  • SurveyMokey (surveys in newsletters),
  • Salesforce (sync eCommerce newsletters with robust CRM platform),
  • Etsy (link Etsy listings in newsletters),
  • Facebook (site builder automatically creates a Facebook page with a prominent “Shop Now” button; possibility sign up for newsletter on your Facebook page),
  • Ebay (listing items on Ebay).

SEO Features

GoCentral SEO features are quite basic. You are able to edit only SEO relevant areas: page title or meta description. Unfortunately, you can’t change URL names or add Alt tags to images. GoDaddy doesn’t give you the ability to install SEO apps to enhance your Google optimization, e.g. Shopify does.

This limited SEO optimization can affect the way your site appears to search engines and it’s visibility in Google search. We can suggest you rather go with an eCommerce-oriented platform to run an e-business. The most popular target shopping cart, users are usually switching to, that offers a more comprehensive set of eCommerce tools for the fair price, is Shopify.

Go for a Shopify 14-day free trial to check it up or migrate from migrate from GoDaddy to Shopify in few clicks

Ecommerce tools

GoDaddy offers basic, but all the needed eCommerce tools to maintain your store. It gives you a possibility to track inventory and orders immediately, you can create coupon deals for customers with your own coupon codes. Another useful eCommerce feature offered by GoDaddy is abandoned cart recovery. After implementing the abandoned cart campaign, you can gain lots of handy insights and qualitative information. It will help you to improve your sales in the check out process. This feature allows you to create better customer experience along with recouping sales and revenue loss in the abandoned shopping cart.

GoDaddy Online store plan enables you to list 1,500 products with up to 10 images per product. Many other platforms offer an unlimited number of products that you can add to your store. Taking into account this information, we can make a conclusion that GoCentral is mostly suited to small or medium-sized businesses.

GoDaddy Store Prices and Payment Gateways

GoDaddy offers 4 plans. There are Personal, Business, Business Plus, and Online Store plan. In our GoDaddy eCommerce review, we will talk only about the last one, because it is the only pricing option for GoCentral by GoDaddy. Online Store plan monthly fee is $29,99. Free hosting and unlimited bandwidth are offered. Regardless of the fact that GoDaddy is the biggest American domain registrar, the domain name is not included in any plan. You can buy a new one or redirect already existing one.

godaddy pricing plans

GoDaddy online store allows accepting payments in two ways: via PayPal and via Stripe. The latter enables transactions via Apple Pay. PayPal Express is available out-of-the-box. To set up credit card payments, you have to turn on Stripe in Payment Settings, both payment gateways have fee around 2,9% + 30 cents per transaction. That seems to be rather high, considering the fact that most platforms don’t charge any transaction fee. Shopify has an analogical transaction fee. It can vary depending on the chosen plan, though it is absent if you are using native Shopify gateway, not a third-party.

You are allowed to add Custom payment methods, which enables customers can pay offline: in person or by cash, check, or bank. You only need to give payment instructions on your site.

GoDaddy ecommerce review payment gateways

Customer Service and Support

The nice thing worthy to mention in our GoDaddy online store review is 24/7 support offered by this platform. Responsive and friendly customer assistance comes with every GoDaddy plan. It is available through different channels. You are offered:

  1. 24/7 phone support
  2. Live Chat
  3. Knowledge Base
  4. Community Forum
  5. System Status Report

In short, this platform is mostly designed for those with little technical knowledge. To more experienced e-merchants it looks too limiting. GoDaddy online store is not so comprehensive as many popular eCommerce solutions, still, it offers many features to create a pleasant customer shopping experience. However, there are only two payment gateways and poor SEO options.

Looks that GoDaddy made the same mistake that Yahoo and Amazon at one time. They created limited and quite basic shopping carts, counting to succeed thanks to the brand name. Though, considering the current popularity of GoCentral, that appears to be not impressive, they failed.

Is GoDaddy Good for eCommerce?

If you aim to grow your business and show off in Google search you should better leave GoDaddy in favor of more advanced eCommerce solutions. GoDaddy has proved itself to be a good solution for merchants with small businesses aiming to create a basic online store without advanced eCommerce functionality.

Shopify, Volusion, BigCommerce, 3dcart have comparably similar pricing plans. But they offer much more features, regarding eCommerce and SEO tools along with design customization.

If you are in search platform to create a web store, use the possibility to go with free trials. They are offered by many hosted eCommerce solutions. If interested, pay attention to some comparison articles to find out the peculiarities of popular hosted shopping carts:

GoDaddy vs Shopify: Top 8 Angles to Consider

Both platforms are practical solutions, however, attract the companies of various sizes. GoDaddy fits the small businesses, Shopify satisfies needs of all organizations. Here are two different players in terms of various reasons:

Ease of Use

Regarding the interface, GoDaddy and Shopify are considered as simple solutions. The vital difference is that when it comes to a more comprehensive and sophisticated dashboard of the sales, orders, and traffic, Shopify takes the upper hand here. It helps you make the right business decisions.


In the online business world, the look and feel of your website can have a significant impact on how the company is perceived. So, GoDaddy offers the compelling themes managed by the WordPress Themes Gallery. You get 8 pre-built customizable pages, easy drag-and-drop page building, and simple access ta a wide range of WordPress plugins. Basically, there is no limit to what to build. You can obtain the automatic setup, backups and software updates.

godaddy online store themes

While talking about Shopify designs, the platform includes extensive collections of free and paid themes that can help you find suitable e-shop look. Since the solution is one of the most popular online shops in the eCommerce market, you just need the inspiration and discover styles to start building your brand. As the solution is mobile responsive, your clients can browse the e-store on any device and on the go.

shopify themes


The eventual success of your online store depends on various factors, so the process of how you are indexed in the different engines is not an exception. Like most of the online shopping carts, GoDaddy obtains the built-in SEO tools. Shopify provides you with an opportunity to:

  • support SEO best practices: customizable H1, title, and meta tags;
  • include social media integration: Pinterest, Instagram, Facebook, Twitter, Tumblr, etc.;
  • buy a gift card from your store, or you can use gift cards as store credit;
  • launch the promotions by offering the coupon codes that help your clients save money and get more interest in your product or service.
  • get Google Adwords credits. To be more specific, get $100 towards Google advertising if to spend $25 with Google.
  • generate sitemap.xml automatically with your products, web pages, and blog posts;
  • notify the clients of the upcoming sales and new products with help of the email marketing automation tool like MailChimp.


What generates the traffic to your website and improves SEO? Blogging is one of the inevitable parts of your marketing strategy, and that’s where GD falls short. Shopify stands out for powerful, comprehensive and simple-to-use blogging functionality. The platform offers custom dashboards, the opportunity to write articles, embed videos, promote open discussion among your visitors, and moderate comments swiftly and efficiently.

SSL certificate

If you want the business to grow and succeed, your customers should trust that you can protect them from viruses and hackers. So, GoDaddy’s security is represented by 3 paid plans:godaddy security plans

Regarding Shopify, every e-plan contains a free 256-bit SSL certificate. All pages, content, credit card, and transaction data are guaranteed to be protected by the same level of security used by banks.

Cost Matter

Concerning prices, GoDaddy ecommerce plans include 4 paid ones and offers free trial for one month:

  • Personal - $5.99/mo (71.88/yr) after;
  • Business - $9.99/mo (119.88/yr) after;
  • Business Plus - $14.99/mo (179.88/yr) after;
  • Online Store - $29.99/mo (359.88/yr) after.

Shopify pricing, on the other hand, contains 14 days free test version and 3 paid plans:

shopify pricing

Payment Gateways

When you are selling online, it is essential every transaction is secure and satisfies the clients’ demands. Moreover, a number of issues can occur without the correct payment gateway. So, taking into consideration Godaddy Vs Shopify comparison, GoDaddy does not integrate with that much of them. Shopify connects over 100 gateway options that are divided into 3 sections: major, international, and additional payment gateways by country. The most popular ones are PayPal, Stripe, 2Checkout, First Data, Affirm, Amazon Payments. One more aspect to consider, with Shopify you will be charged up to 2% for transactions via external payment gateways. This is is one of the main disadvantages using this eCommerce solution.


Everybody knows about the importance of customer service to retain and satisfy your customers. Regarding the GoDaddy online store vs Shopify support, both platforms offer a great phone, live support, and simple to find articles to help evolve their online shop. The difference is that Shopify offers 24/7 professional assistance and offers eCommerce discussion forum. You can easily explore what you require and interact with a large Shopify community.

GoDaddy vs Shopify. Is There an Absolute Best?

In short, if you are the newbie and looking for cheap hosting, quick domain name registration, unlimited domains, and emails, then GoDaddy is your choice to consider. In case you want to build an online store with a number of robust capabilities to sell more efficiently, Shopify is your way out.

The solution includes all capabilities your e-shop requires:

shopify vs godaddy

Even when you look at Shopify’s stats, numbers can open your eyes to popularity and efficiency of platform:

shopify advantages

Besides, Shopify is a great choice for companies that are constantly evolving as a platform is optimized for the organization's growth. With the help of the Shopify app store, you get an opportunity to expand your business, enhance company processes and sell more.

Check these what makes Shopify the best eCommerce platform to migrate to.

Who Wins the GoDaddy or Shopify Online Store Rivalry?

As you can see, Shopify bits GoDaddy in almost all positions. Your task is to choose the solution that fits your company's needs and budget. Hence, if you decide to perform GoDaddy to Shopify migration, you can take advantage of Cart2Cart automated migration service. The SaaS enables you with a number of valuable features like the total uptime of the current online store, guaranteed security, 24/7 support, a variety of imported entities, etc. Also, you can check the service in action and investigate the functionality of your future online shopping cart by using a free Demo Migration. Don’t waste your time, try the test shopping cart transfer immediately!

If you already run your business on GoCentral and it doesn’t meet your requirements, you can move your database to 85+ eCommerce solutions (including those mentioned in our GoDaddy online store review) via Cart2Cart automated migration service.

Why Perform GoDaddy Migration with Cart2Cart?

Cart2Cart is the leader on the market with more than 100 000 successful switches on its count. The service offers the widest list of transferable entities and recently launched an automatic GoDaddy online store export. All your eCommerce data can be securely moved to a desirable store within few hours without technical skills required. 24/7 support is at your disposal if you have migration-related questions.

Strengthen your business and export GoDaddy to more advanced and comprehensive eCommerce solution right now.