Most of us, regular people, are used to think of Magento and its migration nuances as either a free open-source cart, that’s like a 17x17x17 Rubik's cube - impossible to deal with, or a robust enterprise platform only Richard Bransonish dudes can afford.
Well, good news, regular people, that all has changed with the emergence of Zoey - a Magento-based hosted solution. Zoey, now fully integrated with B2B Wave and a prominent B2B e-commerce solution provider, has solidified its specialization in robust B2B e-commerce platforms, building upon its Magento origins.
Therefore, we’ve decided to take a closer look into what lies behind that gentle name. Today, we’re going to review Zoey. Let’s go!
Usability
Ain’t nothing more important to us, sloths, than ease of use. Considering the complexity of original Magneto, we were majorly relieved to discover that Zoey’s admin panel is straightforward, convenient and not bloated with tons of unnecessary features.
What’s particularly exciting is design management - the cart provides an easy drag-and-drop editor that allows to place visual elements any way you want, and some advanced deep-customization options for savvy users.
There’s a decent selection of themes offered, all beautiful, stylish and free (take that Shopify). Pick one of them as a starting template and do virtually anything with it - the cart gives you total freedom. If you ever screw up or get confused - just contact Zoey’s support. The guys will advise or even themselves modify your design, if you ask them to. For more on selecting the right design, consider our tips on custom or pre-made e-commerce templates.
Pricing
Zoey, now integrated with B2B Wave, typically provides customized pricing structures tailored for B2B e-commerce businesses, moving away from publicly listed fixed-tier plans. While a trial period may still be available, the focus is on comprehensive solutions with pricing determined by specific business requirements. Notably, the platform continues its tradition of not imposing transaction fees, which can result in significant savings as your business scales.
Support
As of January 2026, Zoey’s support continues to be excellent. Great knowledge base, FAQ section, ability to request/vote for features and very attentive support managers. We hope all of that is not just a market newcomer’s thing to get clients at the start, and they’ll keep such meritorious attitude in the future. We’ll see.
Of course the more you pay, the more privileges you get - premium plan entitles to a personal account manager and what’s called a priority support - ability to get tickets answered out of turn, and reach Zoey via phone without having to schedule a call - the other two plans will make you do so.
Features
Zoey, just as its prototype, is impressive in terms of functionality. Among other benefits the platform:
- Offers a built-in blog, gift cards, discounts, ratings and reviews - the perks other hosted carts require money for, by default
- supports a wide range of payment gateways - a typical but still great feature
- allows to add as many addons as you want (similarly to Magento)
- provides a secure hosting
- is fully optimized for search engines
- is integrated with Mailchimp
Despite all praises, while Zoey's foundation originated from Magento architecture, its current iteration as part of B2B Wave has seen significant optimization for modern B2B demands. Consequently, while resource management remains crucial for performance with extensive customizations and integrations, the platform benefits from continuous development aimed at enhancing speed and stability.
While growing in market recognition, Zoey is, without a doubt, a promising e-Commerce solution among its hosted competitors. Targeted mostly at businesses that have outgrown the functionality of the “easiest” platforms, Zoey is still simple enough for enthusiastic beginners. Well, simpler than Magento anyway. We have high hopes for the cart and are glad to confirm that automatic migrations to Zoey are available within Shopping Cart Migration service. So, if your needs exceed the capabilities of your current platform, see how your store looks on Zoey right now, using a free Demo Migration!
Good luck with your online business.
Monthly Update – January 2026
In January 2026, the B2B e-commerce landscape continues its rapid evolution, with a strong emphasis on integrating AI-powered personalization and predictive analytics. Businesses leveraging platforms like Zoey (now part of B2B Wave) are finding competitive advantage by offering highly customized buying experiences, anticipating customer needs, and streamlining complex procurement processes. AI-driven recommendations, dynamic pricing, and automated reordering systems are no longer niche features but essential tools for boosting conversion rates and customer satisfaction. Furthermore, the push for frictionless B2B transactions means enhancing self-service portals, providing comprehensive product information, and ensuring seamless integration with existing ERP and CRM systems. Adapting to these technological shifts is crucial for maintaining relevance and capturing market share. Companies should prioritize investments in data infrastructure and AI capabilities to unlock deeper insights into buyer behavior and optimize their digital storefronts for efficiency and growth in the new year.
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