Most of us, regular people, are used to think of Magento as either a free open-source cart, that’s like a 17x17x17 Rubik's cube - impossible to deal with, or a robust enterprise platform only Richard Bransonish dudes can afford.
Well, good news, regular people, that all has changed with the emergence of Zoey - a Magento-based hosted solution. Now an established player, Zoey, which has since been acquired by B2B Wave, has evolved to specialize in robust B2B e-commerce solutions, a significant development since its initial launch.
Therefore, we’ve decided to take a closer look into what lies behind that gentle name. Today, we’re going to review Zoey. Let’s go!
Usability
Ain’t nothing more important to us, sloths, than ease of use. Considering the complexity of original Magneto, we were majorly relieved to discover that Zoey’s admin panel is straightforward, convenient and not bloated with tons of unnecessary features.
What’s particularly exciting is design management - the cart provides an easy drag-and-drop editor that allows to place visual elements any way you want, and some advanced deep-customization options for savvy users.
There’s a decent selection of themes offered, all beautiful, stylish and free (take that Shopify). Pick one of them as a starting template and do virtually anything with it - the cart gives you total freedom. If you ever screw up or get confused - just contact Zoey’s support. The guys will advise or even themselves modify your design, if you ask them to.
Pricing
Zoey, now integrated with B2B Wave, typically provides customized pricing structures tailored for B2B e-commerce businesses, moving away from publicly listed fixed-tier plans. While a trial period may still be available, the focus is on comprehensive solutions with pricing determined by specific business requirements. Notably, the platform continues its tradition of not imposing transaction fees, which can result in significant savings as your business scales.
Support
As for now, Zoey’s support is excellent. Great knowledge base, FAQ section, ability to request/vote for features and very attentive support managers. We hope all of that is not just a market newcomer’s thing to get clients at the start, and they’ll keep such meritorious attitude in the future. We’ll see.
Of course the more you pay, the more privileges you get - premium plan entitles to a personal account manager and what’s called a priority support - ability to get tickets answered out of turn, and reach Zoey via phone without having to schedule a call - the other two plans will make you do so.
Features
Zoey, just as its prototype, is impressive in terms of functionality. Among other benefits the platform:
- Offers a built-in blog, gift cards, discounts, ratings and reviews - the perks other hosted carts require money for, by default
- supports over 50 payment gateways - a typical but still great feature
- allows to add as many addons as you want (similarly to Magento)
- provides a secure hosting
- is fully optimized for search engines
- is integrated with Mailchimp
Despite all praises, while Zoey's foundation originated from Magento architecture, its current iteration as part of B2B Wave has seen significant optimization for modern B2B demands. Consequently, while resource management remains crucial for performance with extensive customizations and integrations, the platform benefits from continuous development aimed at enhancing speed and stability.
Though not as famous yet, as some of its hosted competitors, Zoey is, without a doubt, a promising e-Commerce solution. Targeted mostly at businesses that have overgrown the functionality of the “easiest” platforms, Zoey is still simple enough for enthusiastic beginners. Well, simpler than Magento anyway. We have high hopes for the cart and are glad to confirm that automatic migrations to Zoey are available within Shopping Cart Migration service. So, if your needs exceed the capabilities of your current platform, see how your store looks on Zoey right now, using a free Demo Migration!
Good luck with your online business.
Monthly Update – September 2025
In September 2025, the e-commerce landscape continues to evolve at a rapid pace, with a heightened focus on automation and AI-driven optimizations. For B2B platforms like Zoey (under B2B Wave), this translates into more intelligent inventory management, predictive analytics for sales forecasting, and personalized customer experiences at scale. Businesses planning a migration should look for platforms that not only offer robust core features but also seamless integration with AI tools. The ability to automate repetitive tasks, from order processing to customer service interactions, is becoming a non-negotiable for maintaining competitiveness. Consider how a new platform's ecosystem supports advanced automation to streamline operations and free up your team for strategic initiatives. Data security and seamless API connectivity for third-party tools remain critical. A successful migration in this environment means choosing a future-proof solution that embraces these technological shifts.
For more details, explore our FAQ section or schedule a call with a migration expert.
