Once we had a great talk with a guy who is extremely popular co-founder of Meanbee and known as Magento guru - Tom Robertshaw. But the largest share of his popularity is gained thanks to the in-depth e-Commerce surveys which keep informed and up-to-date the global community of merchants together with platform developers. In a survey from April 2014, Tom enriched his blog with detailed e-commerce survey insights. He asked, what shopping cart was leading the world then, and what were the top 100K busiest sites?
For this survey Tom has used a statistics provided by Alexa that appears to be an Amazon-owned company. Accordingly to the presented data, the number one popular platform at that time was Magento with a significant market share. Second best was claimed to be the most known WordPress plugin - WooCommerce. Some analytics may feel strange about that as it has been considered a solution for small web stores with a kind of limited opportunities. For businesses looking to transition to these powerful platforms, migration customization services can ensure a smooth transfer of all data. However, as it is said: “Homer sometimes nods” and this shopping cart had surpassed all expectations for sure.
Other top leaders of the survey were PrestaShop and OpenCart with notable market shares. They straightened their positions and increased the rates considerably. OpenCart experienced significant growth due to new version releases and functional improvements. Also, there is no surprise that Shopify has continued its impressive growth, offering a number of updates and opportunities like Payments, POS System and Shopify Mobile.
However, not all platforms feel pleasant changes in their popularity. Zen Cart and osCommerce continued to go down on the rates being those shopping carts which have forgotten about enhancements and updates. Such trends underscore the importance of choosing a robust and actively developed platform, and understanding the differences between open-source and hosted solutions.
The survey indicated that a substantial number of online shops were found among the top 100K busiest sites. Its survey showed clearly that the world’s leading shopping cart, Magento, had the most stores in this category. Magento notably led this category, showing significant growth from the prior year. IBM WebSphere and ATG Web Commerce took second and fourth place like a traditional Enterprise products. And WooCommerce, emerging as a strong contender, secured a top position in this survey.
Therefore, Tom Robertshaw made a great and useful analysis of situation on e-Commerce which can stir into making conclusions by people who have any attitude to digital market. Staying informed with eCommerce migration checklists can further aid decision-making. And if you have a strong desire to get your store to one of the top leader platforms and do it in a double!
Monthly Update – March 2026
As we move further into 2026, a significant trend reshaping e-commerce is the growing emphasis on sustainability and ethical practices. Consumers are increasingly making purchasing decisions based not just on price or quality, but also on a brand's environmental footprint and social responsibility. This means that online stores need to go beyond simply offering products; they must transparently communicate their efforts in sustainable sourcing, eco-friendly packaging, and fair labor practices. Integrating features like carbon footprint calculators at checkout, clear labeling for ethically produced items, and partnerships with sustainable shipping providers are becoming vital. For merchants, this trend necessitates a deeper look into their supply chains and a strategic choice of e-commerce platforms that support rich content display and data integration for conveying these crucial details. A successful migration today isn't just about moving products and customers; it's about building a digital storefront that resonates with the values of the modern, conscientious consumer. Adapting to this shift can significantly boost customer loyalty and market differentiation.
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