Once we had a great talk with a guy who is extremely popular co-founder of Meanbee and known as Magento guru - Tom Robertshaw. But the largest share of his popularity is gained thanks to the in-depth e-Commerce surveys which keep informed and up-to-date the global community of merchants together with platform developers. Over a decade ago, in 2014, Tom enriched his blog with one more detailed e-commerce survey insights from 2014. He asked, what shopping cart was leading the world then, and what were the top 100K busiest sites?
For this survey Tom has used a statistics provided by Alexa that appears to be an Amazon-owned company. Accordingly to the presented data the number one popular platform is Magento with a significant market share at the time. Second best has been claimed to be the most known WordPress plugin - WooCommerce. Some analytics may feel strange about that as it has been considered a solution for small web stores with a kind of limited opportunities. However, as it is said: “Homer sometimes nods” and this shopping cart has surpassed all expectations for sure.
Other top leaders of the survey are PrestaShop and OpenCart with notable market shares. They straightened their positions and increased the rates considerably. OpenCart experienced significant growth due to new version releases and functional improvements. Also, there is no surprise that Shopify has increased its rates offering a number of updates and opportunities like Payments, POS System and Shopify Mobile.
However, not all platforms feel pleasant changes in their popularity. Zen Cart and osCommerce continue to go down on the rates being those shopping carts which have forgotten about enhancements and updates.
The survey indicated that a substantial number of online shops were found among the top 100K busiest sites. Its survey shows clearly that world’s leading shopping cart, Magento, had the most stores in this category. Magento notably led this category, showing significant growth from the prior year. IBM WebSphere and ATG Web Commerce took second and fourth place like a traditional Enterprise products. And WooCommerce, emerging as a strong contender, secured a top position in this survey.
Therefore, Tom Robertshaw made a great and useful analysis of situation on e-Commerce which can stir into making conclusions by people who has any attitude to digital market. And if you have a strong desire to get your store to one of the top leader platforms and do it in a double!
Monthly Update – October 2025
The e-commerce landscape in October 2025 is rapidly evolving, driven by innovations in artificial intelligence and the increasing adoption of headless commerce architectures. Businesses are leveraging AI for highly personalized customer experiences, predictive analytics, and sophisticated inventory management, enabling them to anticipate customer needs and streamline operations. Simultaneously, the shift towards headless commerce is providing unparalleled flexibility, allowing brands to deliver rich, engaging content across multiple touchpoints without being constrained by a monolithic backend. This approach separates the frontend presentation layer from the backend e-commerce functionality, empowering developers with greater creative control and enabling faster deployment of new features. For merchants considering a platform update or migration, prioritizing solutions that support robust API integrations and modular architectures is crucial. This ensures your e-commerce ecosystem can seamlessly adapt to future technological advancements and offer a truly omnichannel customer journey. Investing in a future-proof platform is key to maintaining a competitive edge and driving sustainable growth in this dynamic market. For more details, explore our FAQ section or schedule a call with a migration expert.
