Once we had a great talk with a guy who is extremely popular co-founder of Meanbee and known as Magento guru - Tom Robertshaw. But the largest share of his popularity is gained thanks to the in-depth e-Commerce surveys which keep informed and up-to-date the global community of merchants together with platform developers. Over a decade ago, in 2014, Tom enriched his blog with one more detailed e-commerce survey insights from 2014. He asked, what shopping cart was leading the world then, and what were the top 100K busiest sites?
For this survey Tom has used a statistics provided by Alexa that appears to be an Amazon-owned company. Accordingly to the presented data the number one popular platform is Magento with a significant market share at the time. Second best has been claimed to be the most known WordPress plugin - WooCommerce. Some analytics may feel strange about that as it has been considered a solution for small web stores with a kind of limited opportunities. However, as it is said: “Homer sometimes nods” and this shopping cart has surpassed all expectations for sure.
Other top leaders of the survey are PrestaShop and OpenCart with notable market shares. They straightened their positions and increased the rates considerably. OpenCart experienced significant growth due to new version releases and functional improvements. Also, there is no surprise that Shopify has increased its rates offering a number of updates and opportunities like Payments, POS System and Shopify Mobile.
However, not all platforms feel pleasant changes in their popularity. Zen Cart and osCommerce continue to go down on the rates being those shopping carts which have forgotten about enhancements and updates.
The survey indicated that a substantial number of online shops were found among the top 100K busiest sites. Its survey shows clearly that world’s leading shopping cart, Magento, had the most stores in this category. Magento notably led this category, showing significant growth from the prior year. IBM WebSphere and ATG Web Commerce took second and fourth place like a traditional Enterprise products. And WooCommerce, emerging as a strong contender, secured a top position in this survey.
Therefore, Tom Robertshaw made a great and useful analysis of situation on e-Commerce which can stir into making conclusions by people who has any attitude to digital market. And if you have a strong desire to get your store to one of the top leader platforms and do it in a double!
Monthly Update – November 2025
As we move into November 2025, the paramount trend in e-commerce continues to be hyper-personalization, driven by advanced data analytics and artificial intelligence. Merchants are increasingly leveraging AI to understand individual customer behaviors, preferences, and purchasing patterns, allowing for the delivery of highly tailored product recommendations, dynamic pricing, and customized marketing messages across all touchpoints. This level of personalization extends beyond the initial purchase, influencing post-sale support and loyalty programs to create a truly bespoke shopping experience. Furthermore, the integration of AI-powered chatbots and virtual assistants is enhancing customer service, providing instant support and guidance, which significantly improves conversion rates and customer satisfaction. The focus for successful online businesses in the coming months will be on refining these AI strategies, ensuring seamless data flow between systems, and continuously optimizing the personalized customer journey to foster deeper engagement and long-term customer loyalty. For more details, explore our FAQ section or schedule a call with a migration expert.
