Shopify to Wix Migration Guide (2025): Is It the Right Move for Your Store?

Shopify is one of the most popular eCommerce platforms today — but that doesn’t mean it’s the perfect fit for every business. As the landscape shifts in 2025, some online store owners are exploring Shopify alternatives, with Wix emerging as a top contender.

So, is a Shopify to Wix switch worth it? And how can you migrate your eCommerce site without losing valuable data or SEO?

Let’s explore the pros and cons — and walk through a step-by-step Shopify to Wix migration guide.

Why Consider Moving from Shopify to Wix?

While Shopify excels in many areas, some merchants are now choosing ecommerce transfer from Shopify to Wix due to:

✅ 1. Lower Costs

Wix’s pricing is generally more affordable, especially for small businesses. There are fewer third-party app fees compared to Shopify’s monthly + app model.

✅ 2. Drag-and-Drop Design Flexibility

With Wix, you can design pixel-perfect websites using its intuitive drag-and-drop editor — no coding required. This is a major benefit for stores where branding and content presentation matter.

✅ 3. Native Features Included

Wix includes features like:

• Booking systems

• Contact forms

• Galleries

• Social integrations

…without needing to install extra apps like you would in Shopify.

✅ 4. Simplicity for Small Stores

If you’re running a local business, a service-based brand, or a content-driven store with a modest product lineup, migrating from Shopify to Wix may offer simpler long-term management.

⚠️ Drawbacks of Shopify to Wix Migration

Despite the benefits, make sure to weigh the trade-offs:

In short: Wix works best for simpler online businesses, while Shopify remains the go-to for high-volume or complex stores.

How to Migrate Your eCommerce Site from Shopify to Wix (Step-by-Step)

If you’re confident in switching platforms, follow this proven Shopify to Wix migration process:

Step 1: Plan Your Shopify to Wix Switch

• List all the data to move: products, images, categories, prices, customer records, orders

• Check which Shopify apps need Wix equivalents

• Set up a Wix Business eCommerce plan

• Create a Wix staging site for testing

Step 2: Export Data from Shopify

Use Shopify’s export tools to download:

• Product CSVs (make sure to include images and variants)

• Customers and orders

• SEO metadata (meta titles, descriptions)

• Blog posts and content (optional)

✅ Pro Tip: Shopify doesn’t export everything neatly — review custom fields and metafields manually.

Step 3: Import Data into Wix

Wix does not offer a direct Shopify import — so to transfer your store from Shopify to Wix, you have two options:

Option A: Manual Import

• Use Wix's Product Manager to import products via CSV

• Recreate content and layout manually

• Adjust product variants, pricing, and inventory

Option B: Use a Migration Tool like Cart2Cart

• Tools like Cart2Cart or LitExtension support partial automation of the Shopify to Wix migration

• They can move products, customers, and orders more accurately

• Some fields (like SEO) may still require manual cleanup

Step 4: Rebuild Pages and Storefront Design in Wix

• Recreate homepage, About, Contact, and collection pages

• Use Wix SEO-friendly URLs and page structures

• Replace Shopify apps with native Wix features or Velo (Wix’s custom coding platform)

️ You may need to rebuild custom features manually — plan this in advance.

Step 5: Preserve Your SEO During the eCommerce Transfer

This is critical if you want to avoid organic traffic loss:

• Set up 301 redirects from old Shopify URLs to new Wix URLs

• Use Wix SEO tools to update page titles, meta descriptions, alt tags

• Submit the new Wix sitemap in Google Search Console

• Track crawl errors, page indexing, and traffic dips

⚠️ SEO is one of the riskiest parts of migrating your eCommerce site — don’t skip this step.

Step 6: Go Live and Monitor Results

• Test your new Wix site across devices

• Verify checkout, payments, shipping, taxes

• Monitor site speed and SEO

• Announce the switch to your audience

• Keep your Shopify plan active temporarily (don’t delete your account until you're sure everything is working)

Cost of Shopify to Wix Migration

Start with Cart2Cart’s Free Demo Migration to preview how your store looks in Wix — before committing.

Final Thoughts: Is Shopify to Wix the Right Move in 2025?

A Shopify to Wix migration won’t fit every brand — but it can make sense if:

• You want lower costs and less reliance on developers

• Your store has a simple catalog or content-first strategy

• You value visual design freedom

• You want to centralize tools like forms, blogs, and bookings

Just be sure to follow a structured ecommerce transfer plan, and protect your SEO rankings during the process.

Ready to Migrate from Shopify to Wix?

✅ Use Cart2Cart to automate product, customer, and order transfers
✅ Set up SEO redirects and test everything
✅ Rebuild only what’s necessary for your new store

Try Cart2Cart’s Free Demo Now — and preview your store on Wix risk-free.

Monthly Update – October 2025

As eCommerce platforms continue to evolve rapidly in late 2025, a critical trend for any store considering a migration, especially from Shopify to Wix, is the strategic planning around enhanced customer experience (CX) features. Modern consumers expect highly personalized shopping journeys, seamless navigation, and engaging content. When transitioning platforms, it's vital to assess how the new environment supports advanced CX tools like AI-powered product recommendations, interactive content modules, and streamlined checkout flows that minimize friction. Wix, with its evolving capabilities and third-party integrations, is increasingly catering to these needs, allowing businesses to build more dynamic and responsive storefronts.

Furthermore, ensure that your migration strategy includes a robust plan for integrating existing customer data with new personalization engines on Wix. This involves meticulous data mapping and potentially leveraging Wix's Velo development platform for custom CX enhancements. Prioritizing a migration that not only preserves your existing store functionality but actively upgrades your customer's journey will be a key differentiator in the competitive 2025 eCommerce landscape. A successful transition is not just about moving data; it's about elevating the entire shopping experience to meet contemporary demands.

For more details, explore our FAQ section or schedule a call with a migration expert.