Shopify is one of the most popular eCommerce platforms today — but that doesn’t mean it’s perfect for every business. Some store owners are beginning to explore alternatives like Wix, especially as the platform evolves and expands its eCommerce capabilities.
So, is a Shopify to Wix switch a smart move in 2025? Let’s break down the pros, cons, and what you need to know to migrate your eCommerce site effectively.
Why Consider Moving from Shopify to Wix?
While Shopify offers robust features, some users are making the ecommerce transfer to Wix for several key reasons:
✅ 1. Lower Costs
Wix plans often come at a lower monthly cost, with fewer add-on fees.
✅ 2. Easier Website Customization
Wix offers true drag-and-drop design control with no coding — ideal for businesses that want creative freedom without developers.
✅ 3. Built-In Features
Wix has many native features (bookings, forms, galleries) that on Shopify would require third-party apps.
✅ 4. Simpler for Small Businesses or Local Sellers
If your store is content-focused or has a simple product lineup, Wix may be easier to manage.
⚠️ Potential Downsides of Migrating to Wix
Before you migrate your ecommerce site, consider the following trade-offs:
- Fewer advanced eCommerce features compared to Shopify
- Limited payment/shipping options for global scaling
- Less robust inventory and order management
- Fewer integrations with enterprise-level tools and apps
Wix is best for simplicity; Shopify still leads in performance, flexibility, and scalability.
️ How to Perform a Shopify to Wix Switch
If you've decided to go ahead with the switch, follow this step-by-step migration guide:
Step 1: Plan Your Migration
- List all the data you need to transfer: products, images, descriptions, prices, SEO metadata, orders, customers
- Identify any apps or integrations that must be replaced in Wix
- Choose your new Wix eCommerce plan
- Set up a staging site to test before going live
Step 2: Export Data from Shopify
Use Shopify’s built-in export tools to download:
- Product CSV files
- Customer data
- Order history
- SEO settings and meta tags (if applicable)
Tip: Some custom fields may not be included. Check each export carefully.
Step 3: Import Data into Wix
Wix doesn’t have native import for Shopify data, so you’ll likely need:
- Manual imports (for products, categories, and content)
- Third-party migration tools (like Cart2Cart, LitExtension)
- Wix CSV format adjustment to match structure
Ensure all product variants, images, and SKUs are correctly mapped.
Step 4: Rebuild Pages and Design
You’ll need to recreate:
- Homepage, About, Contact, etc.
- Product and category pages
- SEO-friendly URLs and page titles
- Custom features using Wix apps or Velo (Wix’s development platform)
Step 5: SEO and Redirects
This is critical to avoid traffic loss:
- Set up 301 redirects from old Shopify URLs to new Wix URLs
- Use Wix SEO tools to add meta titles, descriptions, alt text
- Re-submit your sitemap to Google Search Console
- Track crawl errors and traffic closely after launch
Step 6: Launch and Monitor
- Test everything: payments, shipping, mobile views, checkout
- Announce the switch to your customers
- Monitor analytics and SEO performance
- Keep your Shopify store on hold (not deleted) for at least 1–2 weeks as a fallback
Final Thoughts
A Shopify to Wix switch isn’t right for every store — but for certain businesses, it can simplify operations, reduce costs, and provide more design control. If you're managing a content-rich or small-scale shop and want more visual flexibility, it may be time to migrate your eCommerce site to Wix.
Just make sure to follow a proven process and address ecommerce transfer SEO risks so you maintain your visibility and sales during the switch.
