General Questions

Can Cart2Cart create redirects after migration to Magento?

Can Cart2Cart Create Redirects After Migration to Magento?

Migrating your online store to a new platform like Magento is a significant step. A crucial aspect of this process is ensuring that your existing customers and search engine rankings aren't negatively impacted. This is where redirects come in. The good news is, Cart2Cart can help you create redirects during your migration to Magento.

Yes, our service creates 301 redirects for products and categories when migrating to or from Magento. To enable this feature, select the “Create 301 redirects on your target store after migration” option during the entity selection step in the Migration Wizard. This ensures that your old URLs seamlessly point to their new counterparts on your Magento store, preserving your SEO ranking.

After the data migration is complete, verify that the new product URLs (without the domain name) correctly redirect to the corresponding old URLs. If the redirects are functioning as expected, you can safely switch your domain to the new Magento store, and all your old URLs will redirect seamlessly, minimizing any disruption to your traffic and search engine ranking.

Using redirects is critical for maintaining your website's authority and preventing lost traffic. Without them, customers clicking on old links or search engines indexing outdated pages will encounter errors, leading to a negative user experience and potential SEO penalties.

Why are 301 redirects important for data migration?

301 redirects are permanent redirects. They tell search engines that a page has permanently moved to a new location. This is crucial for SEO because it passes the link equity (ranking power) from the old URL to the new URL. Without 301 redirects, you risk losing all the SEO value you've built up over time.

Ready to migrate to Magento and preserve your SEO? Start your free demo now or schedule a call with our migration expert to discuss your specific needs.


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