To turn your first-time customers into recurring ones, you need to stand out and shine brighter than others. And since price dumping is barely an option, a distinguishable quality of...

It may come as a surprise, but many businesses are successfully using Instagram to build trust and gain customers’ affection, and, surely, make their profit graph go up (similarly to...

Did you know the more product choices you give to a customer the more chances you’ll lose a sale? Well, that’s a proved fact. But the paradox is that shoppers...

Newsletters are an effective yet inexpensive way to reach your audience, market your products, and deliver a targeted message. As a guide through a purchase funnel, newsletter marketing is a...

Drawing parallels between the past and the presence, some of the e-Commerce adepts remind me of ancient alchemists. Just like the last ones attempted to transmute common metals into gold,...

For years long, social media companies have been taking part only in top-of-the-funnel e-Commerce activities, such as product marketing. Now, the rules of the game are changing. Pinterest, Twitter, Facebook,...