‘Multiple’ is the word that characterizes eCommmerce nowadays. Multiple shopping carts offer multiple features to fulfill multiple business needs. The platform should support multiple languages and currencies, tax options, payment and shipping methods to open multiple opportunities of international trade. Magento was one of the first shopping carts which introduced one more ‘multiple’ feature - multiple storefronts management. So that you were not confused with this functionality, we offer a short review of Magento multi-store and its setup procedure.
Magento multi-store functionality gives an opportunity to manage any number of stores within a single Magento installation. Multi-store can be created on one or several different domains. Here you will get an instruction on how to create several stores from a single Magento admin panel.
Before you proceed with the article, make sure you are familiar with the following terms:
Category - group in which similar or related store items are organized.
Website - one or multiple stores and store views that share customer data and shopping cart information.
Store - sub division of website used to manage products and categories. A store is a collection of store views.
Store view - different looks and feels of the same store, multiple presentations of the data in the front. The catalog structure of the store remains the same for all store views.
Now, let’s move to the process of Magento multi-store installation. First of all, install Magento. This multi-store functionality is a core feature in modern Magento versions (Adobe Commerce). Login to your admin panel. Now, you should create new stores in Magento admin panel. The following steps will lead you through the whole process. Take it slow.
Create a Category
1. Go to Catalog - Manage Categories.
2. Add new Root Category (You can also add websites to Default categories.) Set the Name for the category, for example Clothes.com
3. In General Information confirm Is Active status.
4. Proceed to Display Settings tab and confirm Is Anchor.
5. Save Category that you have just created.
Create a Website
1. Now, go to System - Manage Stores - Create Website.
2. Add Name and Code values according to your specific store. As an example, we will choose the Name Clothes.com
3. Save Web site.
Create a Store
1. Create a Store
2. Select the Website. As an example we choose the previously created Clothes.com
3. Choose the Name, for example Main Store.
4. Choose the Root category from the dropdown.
5. Save Store.
Create Store View
1. Click the button Create Store View.
2. Select Main store from the dropdown, for the site Clothes.com
3. Choose the Name, for example English, and for the Code enter clothes_en
4. Set the Status Enabled.
5. Save Store View.
Following the same procedure you can create as many stores and store views as you need.
Then proceed to the System - Configuration - Current Configuration Scope. From the dropdown choose the website you have just created, for example Clothes.com. Go to the Web option in the menu General. Uncheck the Use default next to the base URL and enter your store URL. Don’t forget to Save config.
Now, that you established stores you should set it up on server properly. If you want to set up each store on different domain you should use the parked domain method. You can also locate your stores on subdomains or subdirectories. This should be chosen depending on your hosting environment.
The only issue that can evolve here is when the merchant already has stores on other shopping carts and after establishing Magento multi-store needs to transfer all the data from several shops to one Magento store. There is a risk of data confusion or duplication. And it will take you much time to get all the data be on the right place. To avoid these difficulties, you can follow the next scenario.
Migrate to Multi-Store
1. Create Cart2Cart account and login.
2. Provide the details of shopping cart you want to migrate from.
3. Provide the details of your Magento shopping cart.
4. Select the entities for migration.
5. Set multi-store configuration. Map your current store to the target store on Magento multi-store and the data will be moved accurately and exactly to the desirable location.
6. Proceed with the next migration steps and then follow the same procedure for other stores to transfer all the data to Magento.
For more detailed instruction on Magento multi-store migration, check Multi Store Migration Scenarios. The whole procedure of Magento multi-store setup and migration may seem complicated. However, following our comprehensive eCommerce Migration Checklist and these instructions step-by-step, you will be able to become a Magento multi-store owner in a few hours. And its totally worth the efforts you’ll spend. You will be able to run multiple stores from one backend and enjoy multiple benefits of Magento shopping cart.
Monthly Update – January 2026
As we step into January 2026, the landscape for Magento multi-store operations continues to be shaped by advanced technological integrations. A significant trend is the increasing adoption of Progressive Web Apps (PWAs) across multi-store fronts. PWAs enhance user experience by offering app-like speed and reliability directly from the browser, which is crucial for maintaining consistent performance and brand identity across diverse markets managed under a single Magento backend. Furthermore, businesses are heavily investing in AI-powered personalization engines that can tailor product recommendations, content, and pricing strategies uniquely for each storefront and its specific customer base, driving higher conversion rates and customer loyalty. Efficient data synchronization and real-time analytics are also paramount, allowing multi-store owners to make informed decisions swiftly and adapt to market shifts. Exploring options like automated migration and post-migration optimization services can significantly streamline these complex multi-store environments. For more details, explore our FAQ section or schedule a call with a migration expert.
