When using Magento, you’re in the fullest control over your store. That’s what makes it so wonderful. Learn more about platform benefits. And a bit over-complicated too. Consequently, the purpose of some of the most basic yet prominent Magento functionality features often remain a mystery - such as product types.
Few open source e-Commerce solutions allow you to play with your products in the way Magento does. While an ability to set up products to the very specific needs of a store owner is great, it can lead to a painful experience if used improperly. Thus, to unleash the fullest potential of your store and prevent bitter mistakes, today we’ll examine and draw the line between the essential differences of Magento product types.
Magento Simple Products
Simple products are just that -- physical, invariable products that you can ship. There are no options such like size, color, material, etc., which customers can pick during the process of order making.
Such product can be this a specific camera model. It’s sold with no color options, no sizes, no material variations, no nothing.
Magento Configurable Products
Configurable products -- products that have multiple options -- are way more interesting. For example, a t-shirt that comes in 2 different colors (white, black) and 3 sizes (S, M, L) is a configurable one. Color and size are the options in this case.
Basically, a configurable product ties up several simple ones:
- white t-shirt, small
- white t-shirt, medium
- white t-shirt, large
- black t-shirt, small
- black t-shirt, medium
- black t-shirt, large
It gives the end user the choice to pick a size, color and other options available for a product conveniently on a single page, usually from a drop-down menu:
- Color: white, black
- Size: small, medium, large
If there weren’t configurable products, every product variant (black t-shirt, small & white t-shirt, medium) would have their own separate pages.
You can add nearly any option to a configurable product allowed by Magento attribute system. Also, you can apply specific images, costs, and inventory limit for each of the product variants, making a black t-shirt cost $2 more than a white one, for example.
Magento Grouped Products
Grouped product is just a “group” of simple products that fit and make sense to be sold together (perhaps with discounts on purchasing as a package deal).
Above is an example of a grouped product - “Furniture set”, that unites several furniture items for the purpose of customer’s convenience. Each of the items in a grouped product would be simple ones if sold separately.
Magento Bundled Products
We could consider a bundled product as to a set of configurable products. Unlike a grouped product that’s predefined by a store owner, a bundled product is designed to let customers build the complex end product they need using options.
For example, a bundled product “Desktop computer” looks like this:
In contrast to a grouped product, users may alter the items included in a bundled one. Consequently, the price will depend on those selections.
Magento Downloadable Products
Downloadable product is a simple product that doesn’t exist physically and can be downloaded from the website that you sell. E-Books, music files, video content, presentations, pieces of software - all those are referred as downloadable products.
Magento Virtual Products
Now, virtual products are not some virtual files that you download. Instead, they are designed to be the services that you offer.
For example, it could be ordering a website SEO audit, a room cleaning service, access to an online seminar, or an automated shopping cart migration using shopping-cart-migration.com. Basically, all kinds of stuff that are neither shipped or downloaded.
Bottom Line
The available range of product types supported by Magento makes it a perfect solution for selling virtually any kinds of products or services. Whatever solution you’re currently running to power your store, you can easily seize all the benefits of Magento by performing a simple automated migration using shopping-cart-migration.com. Start with a free Demo and test the Magento functionality without the need of having an actual store!
Monthly Update – November 2025
As we approach the end of 2025, the e-commerce landscape is increasingly shaped by personalization and dynamic product offerings. For Magento (Adobe Commerce) users, mastering the art of product customization through configurable and bundled products is paramount. Customers now expect highly tailored experiences, making it essential to optimize how these complex product types are presented and managed. Leverage advanced Magento features to create intuitive product builders, allowing shoppers to effortlessly customize their purchases, whether it's a desktop computer (bundled product) or a custom-designed t-shirt (configurable product). The focus should be on enhancing user experience and clarity in choices, which directly impacts conversion rates.
Furthermore, consider the strategic integration of virtual and downloadable products into your overall product mix. As digital consumption grows, services like online courses or premium content can significantly diversify revenue streams. Ensure your platform's backend infrastructure supports seamless delivery and management of these non-physical goods. Regularly audit your product catalog for performance, identifying which product types drive the most engagement and revenue. This data-driven approach, coupled with a commitment to user-centric design, will be key to thriving in the competitive digital marketplace of 2025 and beyond. For those looking to migrate or optimize their current Magento setup, ensuring these sophisticated product types transfer flawlessly is critical for maintaining business continuity and growth.
For more details, explore our FAQ section or schedule a call with a migration expert.
