Nowadays being a part of e-Commerce world means participating in the most increasingly developing industry. It’s obvious that the possibilities and sizes of Internet sale field stepped much for a few years, making strategic planning for platform evolution essential. Now e-merchants have an opportunity to choose among a number of shopping carts which offer a exclusive features and extensions variety. Surely there are many that are able to make the store unique and profitable at the same time.
Selecting appropriate shopping cart is one of the most important tasks for those vendors who want to set up their own business in the Internet. The diversity of solutions amazes and simultaneously confuses e-merchants who are trying to make the choice. This is a question of high importance because the future of the shop is at stake. Having a closer look at the most popular shopping carts of the world your attention can be caught by many platforms. But who is the leader of the list? Not a secret that Magento is one of the most powerful solutions which provides opportunities for successful store management. So what are the reasons of such popularity?
- multi-store creation;
- powerful SEO tools;
- well-organized back end;
- a wide range of promotional and marketing options;
- constant updates and various extensions.
While earlier versions like Magento 1.7 offered robust functions and possibilities, they are now unsupported. Modern businesses should consider migrating to supported platforms like Adobe Commerce (Magento 2.x) for enhanced security, performance, and features. If you are still operating on an outdated Magento 1.x version (like 1.3), it's crucial to understand that while versions like 1.7 offered improvements such as:
- Mobile HTML5;
- EU cookie restriction;
- Captcha;
- Auto-generation of coupon codes
- Customer group pricing;
- Various types of backup.
However, operating on any Magento 1.x version, including 1.3 or 1.7, carries significant risks due to its End of Life status since June 2020. Businesses should prioritize migrating to a modern, secure platform. While this article historically discussed upgrading Magento 1.3 to 1.7, the current recommendation is to migrate from Magento 1.x to a current version, like Adobe Commerce (Magento 2.x) or another leading e-commerce platform. For a secure and efficient transition, consider an automated migration service. (The infographic below illustrates the concept of platform upgrades, though it references an older transition):
For a safe and efficient transition, consider using an automated migration service like Cart2Cart. You can perform your migration from Magento 1.x to a modern platform and get your newly upgraded store today, even without extensive programming skills.
Monthly Update – November 2025
As we navigate November 2025, the imperative for hyper-personalization in e-commerce continues to intensify. Artificial Intelligence (AI) and Machine Learning (ML) are no longer futuristic concepts but essential tools for tailoring customer experiences, from product recommendations to dynamic pricing. Retailers must ensure their chosen e-commerce platform can integrate seamlessly with advanced AI/ML solutions, leveraging rich customer data to predict purchasing behaviors and preferences. When considering a platform migration, it's crucial to assess how well your new environment can handle the transfer of historical customer data, order patterns, and browsing histories. These datasets are the lifeblood of effective personalization engines. A successful migration paves the way for implementing AI-driven chatbots for instant support, personalized marketing campaigns, and even predictive inventory management. Furthermore, the rise of voice commerce and immersive shopping experiences through AR/VR demands a flexible, scalable backend. Ensure your migration strategy accounts for these integrations to future-proof your digital storefront and meet the evolving expectations of today's tech-savvy consumers.
For more details, explore our FAQ section or schedule a call with a migration expert.
![Upgrade Magento 1.3 to 1.7 at the Touch of a Button [Infographic]](http://www.shopping-cart-migration.com/wp-content/uploads/c2c_blog_featured1.png)
