How to Influence Your Customer’s Purchase Decision [Infographic]

ECommerce has always been a race for gaining customers. In order to make your online store successful and profitable you need to constantly improve your business. But which factors are crucial? What has to be done in the first turn in order to convert your store visitors into buyers? What actually influences a purchase decision?

Now when you know what are the key factors for making your eCommerce store popular the only thing that may separate you from success is a technical aspect. For instance, does your shopping cart supports Free Shipping option? Or can it boast of simple and clear navigation? What shall you do if the answer is ‘No’? Reconsider all these points, evaluate the carts on the market and move your store to the platform which has all the necessary tools already inbuilt. Start your way to profitable online shop right now!

Monthly Update – August 2025

As we navigate the dynamic landscape of e-commerce in August 2025, a key trend influencing customer purchase decisions is the increasing sophistication of AI-driven personalization. Online retailers are leveraging advanced machine learning algorithms to analyze browsing history, past purchases, and even real-time behavior to offer highly relevant product recommendations, tailored promotions, and personalized shopping experiences. This goes beyond simple "customers who bought this also bought..." suggestions; it encompasses dynamically adjusting website layouts, search results, and even product descriptions to match individual preferences. Stores that effectively implement AI personalization report significantly higher conversion rates and improved customer loyalty. Ensuring your e-commerce platform can integrate with or natively support these AI tools is no longer a luxury but a necessity for staying competitive and truly understanding your customer base. Prioritize platforms that offer robust API capabilities or built-in AI features to enhance your customer journey and drive sales.

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