How to Influence Your Customer’s Purchase Decision [Infographic]

ECommerce has always been a race for gaining customers. In order to make your online store successful and profitable you need to constantly improve your business. But which factors are crucial? What has to be done in the first turn in order to convert your store visitors into buyers? What actually influences a purchase decision?

Now when you know what are the key factors for making your eCommerce store popular the only thing that may separate you from success is a technical aspect. For instance, does your shopping cart supports Free Shipping option? Or can it boast of simple and clear navigation? What shall you do if the answer is ‘No’? Reconsider all these points, evaluate the carts on the market and move your store to the platform which has all the necessary tools already inbuilt. Start your way to profitable online shop right now!

Monthly Update – January 2026

Headless commerce continues to solidify its position as a transformative trend in January 2026, significantly influencing how customers make purchase decisions. By decoupling the front-end (what the customer sees) from the back-end (where the data and logic reside), businesses gain unparalleled flexibility to create highly personalized and engaging shopping experiences across various touchpoints—web, mobile apps, IoT devices, and even smart mirrors. This architectural shift allows for rapid deployment of new features and content, faster page load times, and a seamless customer journey, directly impacting conversion rates. Customers today expect consistent, rich experiences everywhere they interact with a brand, and headless solutions enable this by allowing specialized front-end frameworks to deliver optimal performance and design. For merchants looking to future-proof their operations and cater to evolving consumer expectations for speed and personalization, adopting a headless strategy becomes a critical competitive advantage. It empowers brands to innovate quickly, offer dynamic content, and provide truly unique paths to purchase, directly addressing the modern buyer’s desire for efficiency and tailored interaction.

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