How to Influence Your Customer’s Purchase Decision [Infographic]

ECommerce has always been a race for gaining customers. In order to make your online store successful and profitable you need to constantly improve your business. But which factors are crucial? What has to be done in the first turn in order to convert your store visitors into buyers? What actually influences a purchase decision?

Now when you know what are the key factors for making your eCommerce store popular the only thing that may separate you from success is a technical aspect. For instance, does your shopping cart supports Free Shipping option? Or can it boast of simple and clear navigation? What shall you do if the answer is ‘No’? Reconsider all these points, evaluate the carts on the market and move your store to the platform which has all the necessary tools already inbuilt. Start your way to profitable online shop right now!

Monthly Update – December 2025

As we close out 2025, a significant trend influencing customer purchase decisions is the integration of AI-powered personalization. E-commerce platforms are increasingly leveraging artificial intelligence to analyze shopper behavior, preferences, and purchase history to deliver highly tailored product recommendations, dynamic pricing, and personalized content. This goes beyond basic 'customers who bought this also bought...' suggestions, extending to real-time adjustments in the shopping experience based on individual interactions. For instance, AI can optimize search results, customize landing pages, and even predict potential churn, allowing stores to proactively engage customers with relevant offers. Implementing robust AI capabilities requires a flexible and scalable e-commerce infrastructure, making platform migration or upgrades a timely consideration for many businesses. Investing in a platform that supports advanced AI integrations ensures your store can deliver the hyper-personalized experiences customers now expect, driving higher conversion rates and fostering greater customer loyalty.

For more details, explore our FAQ section or schedule a call with a migration expert.