Understanding Online Shopping Behaviour [Infographic]

In today’s digital age, internet shopping is a dominant force. More and more frequently, people prefer to use computers for making purchases as it is faster and more comfortable than in brick and mortar shop. However, not all online shops can be considered as an alternative commerce. For real-life merchants as well as for web store owners it has always been important to know what the customers want and what they need.


Research and infographics consistently highlight key aspects of the e-Commerce market and customer behavior globally, providing valuable insights for every e-merchant. It presents information about the details web store owners have to take into consideration when they offer one or another product in the Internet. The infographic introduces:

Have a look to have a clue about the important factors to attract and save your customers.

Thus, you are aware of the online shopping patterns and behavior of digital consumers worldwide and can satisfy demands even of the pickiest customers.

Monthly Update – January 2026

In January 2026, the focus for online retailers shifts towards hyper-personalization and omnichannel integration. With an increasingly competitive market, understanding individual customer preferences beyond basic demographics is paramount. Advanced analytics and AI-driven platforms are enabling merchants to offer truly tailored shopping experiences, from dynamic product recommendations to personalized marketing communications across all touchpoints. This level of personalization not only boosts conversion rates but also significantly enhances customer loyalty. Furthermore, seamless integration between online stores, social commerce, and physical retail (if applicable) is no longer a luxury but a necessity. Customers expect a consistent brand experience, whether they are browsing on a mobile app, interacting on social media, or visiting a pop-up store. Merchants should review their current e-commerce setup to ensure it supports robust omnichannel capabilities, allowing for unified customer profiles and inventory management. Considering a migration to a platform like Shopify or Magento that excels in these areas could be a strategic move to stay ahead. Prioritizing data accuracy during any such transition is vital to maintain customer trust and operational efficiency.

For more details, explore our FAQ section or schedule a call with a migration expert.