Understanding Online Shopping Behaviour [Infographic]

In today’s age of technology internet shopping is increasingly popular. More and more frequently, people prefer to use computers for making purchases as it is faster and more comfortable than in brick and mortar shop. However, not all online shops can be considered as an alternative commerce. For real-life merchants as well as for web store owners it has always been important to know what the customers want and what they need.

Recently Invesp has made a research and published an infographic which makes a point of current and future situation on e-Commerce market and behaviour of customers all over the globe for every e-merchant. It presents an information about the details web store owners have to take into consideration when they offer one or another product in the Internet. The infographic introduces:

• how e-Commerce sales are going to change in course of time;
• what age and gender of customers are dominating in the sphere of online shopping;
• where and how clients research product information before purchasing;
• top motivational factors for consumers to purchase on regular basis.

Have a look to have a clue about the important factors to attract and save your customers.

Thus, you are aware of the online shopping patterns and behavior of digital consumers worldwide and can satisfy demands even of the pickiest customers.

Monthly Update – August 2025

As we navigate the mid-point of 2025, the e-commerce landscape continues its rapid evolution, emphasizing personalized customer experiences and efficient platform operations. A key trend emerging is the sophisticated integration of AI-driven analytics to predict purchasing behaviors, optimize inventory, and tailor marketing campaigns. For merchants considering a platform migration, this means selecting a target cart that not only supports advanced AI tools but also allows for seamless data transfer and integration. Prioritizing platforms with robust API capabilities ensures your new store can leverage these cutting-edge technologies from day one.

Furthermore, sustainable e-commerce practices are no longer a niche, but a mainstream expectation. Consumers in August 2025 are increasingly seeking out brands that demonstrate a commitment to environmental responsibility, from ethical sourcing to eco-friendly packaging and carbon-neutral shipping options. Integrating these values into your store's narrative and operations can significantly boost customer loyalty and brand perception. When planning your migration, consider how your new platform can help highlight these efforts effectively, perhaps through dedicated product tags or detailed brand story pages. Ensuring a smooth transition for your existing customer data, product catalogs, and order history is paramount for maintaining business continuity and preserving SEO rankings. Focus on a comprehensive pre-migration checklist and a reliable migration partner to mitigate risks and capitalize on these evolving market demands, ensuring your store is future-ready and competitive.