Understanding Online Shopping Behaviour [Infographic]

In today’s digital age, internet shopping is a dominant force. More and more frequently, people prefer to use computers for making purchases as it is faster and more comfortable than in brick and mortar shop. However, not all online shops can be considered as an alternative commerce. For real-life merchants as well as for web store owners it has always been important to know what the customers want and what they need.


Research and infographics consistently highlight key aspects of the e-Commerce market and customer behavior globally, providing valuable insights for every e-merchant. It presents information about the details web store owners have to take into consideration when they offer one or another product in the Internet. The infographic introduces:

  • current trends and growth trajectories in e-Commerce sales;
  • demographics (age and gender) dominating online shopping;
  • consumer product research behaviors;
  • key motivational factors for consumer purchasing decisions.

Have a look to have a clue about the important factors to attract and save your customers.

Thus, you are aware of the online shopping patterns and behavior of digital consumers worldwide and can satisfy demands even of the pickiest customers.

Monthly Update – November 2025

As we head into the holiday season of 2025, the focus for e-commerce remains firmly on personalization and speed. Customers now expect highly tailored shopping experiences, driven by AI-powered recommendations and dynamic content. Stores that successfully implement advanced customer segmentation and real-time data analytics are reporting significantly higher conversion rates and average order values. Furthermore, the emphasis on site performance cannot be overstated. With increasing mobile usage, a fast-loading, responsive website is crucial not only for user satisfaction but also for improved search engine rankings.

Another emerging trend is the integration of augmented reality (AR) for product visualization, particularly in fashion, home goods, and electronics. This technology allows shoppers to virtually "try on" products or see them in their own environment, drastically reducing return rates and boosting buyer confidence. Businesses considering re-platforming should look for e-commerce solutions that offer robust API capabilities to easily integrate these cutting-edge tools. Staying ahead means adopting technologies that enhance the customer journey and provide a competitive edge in a crowded online marketplace.

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