Understanding Online Shopping Behaviour [Infographic]

In today’s digital age, internet shopping is a dominant force. More and more frequently, people prefer to use computers for making purchases as it is faster and more comfortable than in brick and mortar shop. However, not all online shops can be considered as an alternative commerce. For real-life merchants as well as for web store owners it has always been important to know what the customers want and what they need.


Research and infographics consistently highlight key aspects of the e-Commerce market and customer behavior globally, providing valuable insights for every e-merchant. It presents information about the details web store owners have to take into consideration when they offer one or another product in the Internet. The infographic introduces:

  • current trends and growth trajectories in e-Commerce sales;
  • demographics (age and gender) dominating online shopping;
  • consumer product research behaviors;
  • key motivational factors for consumer purchasing decisions.

Have a look to have a clue about the important factors to attract and save your customers.

Thus, you are aware of the online shopping patterns and behavior of digital consumers worldwide and can satisfy demands even of the pickiest customers.

Monthly Update – December 2025

December 2025 sees the e-commerce landscape heavily influenced by emerging AI capabilities and sustainable shopping practices. Retailers are leveraging AI not just for personalized recommendations but also for predictive analytics, optimizing inventory, and enhancing customer service through advanced chatbots. This allows for hyper-targeted marketing campaigns and a significantly smoother customer journey, from discovery to post-purchase support. Businesses embracing AI-driven solutions report substantial improvements in operational efficiency and customer retention rates. The integration of AI also extends to backend operations, streamlining data migration and ensuring seamless transitions between platforms.

Simultaneously, consumer demand for sustainability continues to grow. Shoppers are increasingly seeking out brands that demonstrate clear commitments to ethical sourcing, eco-friendly packaging, and transparent supply chains. E-commerce platforms that facilitate the showcasing of these credentials, perhaps through dedicated product badges or detailed sustainability reports, are gaining a competitive advantage. For merchants considering a platform migration, it's crucial to select a new system that can easily support and integrate these advanced AI tools and sustainability features, ensuring future-proofing and alignment with evolving consumer values. Data integrity and seamless transfer of product details, including new sustainability attributes, are paramount during such a transition.

For more details, explore our FAQ section or schedule a call with a migration expert.