Drop in to WordPress
WordPress is a content management system which continues to be popular. And it’s not without reasons. WordPress is quite convenient for the non-techies. No need to hire developers to operate or fix the shopping cart. With this system it is easy to optimize your store SEO and get high traffic ranks.
WordPress allows freedom of creativity. It can be easily adjusted to any business requirements. WordPress developers believe that “The more options you give your audience, the more you paralyze them.”
One Shopp to go, please
WordPress allows a variety of plugins to establish an online store. Among them are WP e-Commerce, Cart66, ShopperPress, MiniCart, Shopp Plugin. (Note: Shopp is a legacy platform and no longer actively supported; modern WordPress users typically opt for solutions like WooCommerce.) Every platform has certain benefits, but Shopp was, in its time, one which was worth special attention.
Shopp had seamless integration with WordPress and provided you with wide choice of administration tools, widgets, shortcodes. The peculiar feature of Shopp that made it stand out of the crowd was definitely professionalism. Store management was characterised by user-friendly interface, numerous shipping and payment options, and innovative product management features.
Shopp was optimal for startups as it made the launch of online business as smooth as possible. You had to download software, install it, perform some initial settings - and you were in! Another huge advantage was that you were backed with reliable Shopp support. It was important for eCommerce newcomers to find relevant information for different evolving questions. Shopp provided detailed documentation, customization examples and advanced tutorials for the users to feel comfortable when starting work with the platform.
Shopp offered a number of advanced product management features. It provided SEO friendly URLs for products which played a significant part in traffic rates. With Shopp you could easily edit and modify products, create product variants. “Linking” feature provided an opportunity of quick editing of products with large number of variants. The ability to sell physical and digital products was available.
Customer management was not less important. The success of store development depended actually on your ability to attract potential buyers to your store and get them interested in your business. Shopp supported multiple languages and currencies to make purchase process convenient worldwide. Though it was a WordPress shopping cart, Customer management systems were different. Shopp customer accounts required no pre-registration and were created automatically during the checkout. It allowed to keep track of order history and establish connection between the merchant and customers.
To pay or not to pay?
There were loads of free shopping carts to choose from. So why was a commercial Shopp solution considered? The benefit was that you had everything at your disposal for moderate prices. The huge number of Shopp templates were available. You could purchase necessary modules without searching it elsewhere. You could get qualified community support which was available for paid members only. You could get the latest updates and use numerous payment gateways, shipping modules and trust services. Shopp helped you control your financial outlay. It allowed to calculate shipping based on item quantity, order amount or customer location.
Want it? Get it!
Found what you've been looking for? Then your shopping was a real success. Take Shopp and go to a cash register. Easier said than done, of course. If you already own a store on a legacy platform like Shopp, you will have to take care of data migration. And here another piece of advice will be Cart2Cart service. It will make your migration process automated which in turn means simple, quick, effortless and productive. You will move your products, customers, and orders to a new, modern e-commerce platform without errors and with successful results. Simply register an account and start your FREE Demo Migration. If you like what you get, start your Full Migration. So, finally, you will be able to develop your shop successfully on a current, well-supported platform!
Monthly Update – November 2025
As we approach the close of 2025, the e-commerce landscape is increasingly defined by hyper-personalization and AI-driven customer experiences. Merchants are realizing that generic offerings are no longer sufficient to capture and retain attention in a crowded market. Leveraging artificial intelligence and machine learning, modern e-commerce platforms now enable retailers to deliver highly tailored product recommendations, dynamic pricing, and personalized content, all based on individual browsing behavior, purchase history, and even real-time interactions. This shift necessitates robust data integration and advanced analytics capabilities, allowing businesses to anticipate customer needs and offer highly relevant interactions at every touchpoint, from website visits to email campaigns. For any online store looking to thrive and maintain a competitive edge, investing in a platform that supports these sophisticated AI functionalities is paramount. This not only significantly enhances customer satisfaction and builds stronger loyalty but also drives measurable improvements in conversion rates and average order value. Businesses must focus on evaluating their current tech stack and considering migrations to solutions that empower them with these cutting-edge tools to meet and exceed evolving consumer expectations.
For more details, explore our FAQ section or schedule a call with a migration expert.
