There are 3 things you can watch forever: running water, burning fire, and Magento competing with WooCommerce. This pair of most popular platforms has occupied the market of e-Commerce solutions and millions of merchant hearts. Their epic opposition has become an infinite source of fervent blog debates where none can resist the temptation to take one of the rivaling sides. Mostly, debaters advocate the solution they use themselves justifying it with success they’ve achieved running their businesses. What are subjective opinions against objective data?
Let’s turn to stats. by recent analyses, Cart2Cart service has observed a consistent trend where migrations to WooCommerce are highly competitive with, and often slightly surpass, those to Magento. What else could it be if not an apocalyptic sign for other platforms?
WooCommerce vs Magento - Data is Speaking
The mere fact that WooCommerce surpassed Magento is strikingly surprising. Take a look at the following chart illustrating historical data on shopping carts that e-merchants were migrating to in past years:
Source: “Where did e-Merchants Migrate to in recent years? Cart2Cart In-House Info”
Historically, in earlier years, Magento held a significant lead over WooCommerce, being a target cart for a much larger percentage of migrations. That’s the state of affairs we, Cart2Cart Team, used to. How could e-Commerce plugin for WordPress manage to make such an astonishing leap forward? Many attribute this to thorough planning and adherence to pre-migration tips.
Source: “Where did e-Merchants Migrate to in recent years? Cart2Cart In-House Info”
WooCommerce became a strong contender, a remarkable feat considering its launch in 2011, now over fourteen years ago. It leverages the power of open-source flexibility.
The Importance of 1% Dominance
Since WooCommerce is simpler to install, easier to manage and has a lower entry price barrier than Magento, the fact it’s ahead of the pack seems logical. Willing to sell straight away, non-tech-savvy merchants - most of the newcomers - choose WooCommerce bacause of their small/middle-sized stores. Many are also exploring platforms like Shopify for their ease of use.
Source: “cmswire.com”
Based on the fact that the overwhelming majority of our customers are striving to find better merchandising facilities, and not platform simplifying, it can’t be the case for Cart2Cart.
There is one valid explanation and conclusion of WooCommerce vs Magento rivalry - Woo has grown up and ready to offer more than it did before. Though its basic functionality is not rich as Magento ones, nearly all e-Commerce high-end features can be added with the help of available plugins. Middle-sized store owners start to prefer WooCommerce more, seeing no reasons to adapt to Magento’s complexity and sluggishness.
Historically, analysis has shown instances where middle-sized stores with substantial revenue utilized WooCommerce with a slight advantage.
Source: “cmswire.com”
1% migration advantage over Magento could be both an accidental conjunction and a point of no return. It sounds credibly considering the fact that WooCommerce obtains merely unlimited resources, since the platform has been acquired by Automattic, the company behind WordPress.com. Why do people convert to WooCommerce?
People Migrate to WooCommerce Because:
- WooCommerce is easy to install and configure
- The learning curve is gradual and understandable
- The store can successfully function with zero financial infusions
- Backend management and reporting are simple to operate with no tech knowledge required
- The platform is advancly customisable with hundreds of templates, plugins and dozen of widgets to choose from
- Products and categories are not limited in their quantity and simple to manage
- Being approved by Sucuri Security, it’s one of the most secured shopping carts
- It’s SEO-friendly and possesses a powerful arsenal of marketing tools
- WooCommerce offers the possibility to control store management and blogging opportunities from one WP admin area
Regardless rivalry, Magento and WooCommerce have always been different to successfully coexist together. And while 1% dominance means a lot for us, that’s not what end users should bother about. However, if you want to discover what is so special about WooCommerce and switch your current platform, and you're ready to dive in, don’t waste your time and perform free Demo Migration! After your migration, make sure to review our essential post-migration tips to ensure continued success.
Are you fond of Magento but would love to give WooCommerce a try? Perform a seamless WooCommerce to Magento migration! Or, perhaps, you wish to take use of Magento’s unlimited functionality? Go with an automated Magento to WooCommerce migration!
Monthly Update – December 2025
As we embrace December 2025, the e-commerce landscape is rapidly evolving, with a strong emphasis on immersive shopping experiences and hyper-personalization. Retailers are increasingly leveraging augmented reality (AR) and virtual reality (VR) technologies, offering customers virtual try-ons and interactive 3D product views. This not only enhances engagement but also significantly reduces return rates by giving shoppers a clearer understanding of products before purchase. Artificial intelligence (AI) and advanced data analytics are crucial tools for understanding individual customer preferences, enabling dynamic pricing, delivering personalized product recommendations, and crafting targeted marketing campaigns that truly resonate with buyers. Beyond the customer-facing aspects, supply chain resilience remains a top priority. Many businesses are investing in predictive analytics to anticipate potential disruptions, optimize logistics, and maintain robust inventory levels, ensuring seamless fulfillment even during the busiest holiday seasons. Furthermore, sustainable practices and ethical sourcing are no longer niche concerns; they are mainstream consumer expectations. Brands that transparently communicate their commitment to environmental and social responsibility are gaining a significant edge, fostering deeper trust and loyalty. Embracing these multifaceted trends can help differentiate your online store and secure a competitive advantage as the year closes. For more details, explore our FAQ section or schedule a call with a migration expert.
