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Establishing a web store is a popular option these days, especially for those wanting to engage in digital sales. The modern eCommerce market is packed with various solutions that will suit even the most demanding e-merchants. In this review, we will compare Squarespace vs Shopify in terms of user-friendliness, accessibility, price, features, and help you decide which one fits your business better.
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Squarespace and Shopify are both hosted platforms that suit different businesses and have all the needed eCommerce functionality to create a viable online business. Shopify, however, aims solely at merchants and the selling process, while Squarespace was originally established to assist in website creation and content display.
Squarespace was founded back in 2004. Initially, it was a portfolio and blogging platform for content-based websites. But having spent quite some time in the eCommerce industry, it gradually shifted towards a SaaS-based CMS-type platform. Today, Squarespace is home to 4,848,164 live websites. It offers users easily-navigable tools, beautiful templates, and extensive features to build a commercially viable store. Moreover, to get started online, no coding skills are required.
Shopify was launched in 2006 and has grown into one of the leading eCommerce platforms ever since. At the moment, it powers 6,287,373 online retailers. This out-of-the-box solution has all the necessary tools to build a beautifully-looking online store. Shopify combines both user-friendliness and comprehensive functionality and is manageable even for the e-newbies. However, if you're willing to turn your store into a unique masterpiece, no need to worry - you'll easily get access to the CSS and HTML files.
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Google Trends provides the following figures regarding both cart's usage:
Shopify's popularity has outgrown Squarespace in the last 5 years. Nonetheless, your final choice should be based on the specific business needs and requirements.
Squarespace to Shopify Migration: How to Automate the Process
Both Squarespace and Shopify are hosted platforms. It means that you don't have to worry about the hosting account and domain name. They are already included in the pricing plans. If you click the Sign up button, your store will be ready just within a few minutes. Hosted platforms are simple to manage and provide you with all the updates and technical support. Additionally, these carts supply users with a free SSL Certificate. It helps to keep all the data that moves between a web server and browser secure.
Squarespace is all about simplicity and design. Dealing with taxes, shipment inventory, product upload, and editing is incredibly easy. This website builder has in-built instruments for captivating customers' attention. Squarespace makes it possible to zoom images, turn them into slide shows, and create 360-degree visuals.
Here's a video from WebsiteToolTester on Squarespace vs Shopify comparison:
Unlike Squarespace, Shopify has been in an eCommerce business for much longer. It provides users with more advanced and flexible features: abandoned cart recovery, shipping calculation, discount codes, payment processing, simplified checkout, etc. All the necessary tools can be downloaded from an Official App Store.
No matter which platform you choose - Squarespace or Shopify, they both offer lots of attractive and highly-responsive themes. Squarespace template store has over 60+ designs to choose from (e.g., the topics covered - portfolios, restaurants, real estate, professional services, etc.). They are all modern, sleek, and mobile-responsive. The company mainly aims at creative people and photographers.
Shopify, on the other hand, has 10 free and 72 paid templates. They are also up-to-date and will suit different businesses (e.g., health, beauty, clothing, toys, etc.). Moreover, there are hundreds of 3rd party themes on other marketplaces. Themeforest is the most popular one. It has 1000+ different designs and templates for selection.
It is possible to personalize your store through custom edits. Squarespace enables adding HTML with a Code Block and CSS - using CSS Editor. Shopify HTML and CSS codes can be edited on the Shopify Admin page.
While Shopify templates are stylish, elegant, and more customizable, many users express a thought that aesthetically (which is quite subjective, though), Squarespace templates are more appealing.
Find out more about Squarespace vs Shopify in our detailed BigCommerce vs Shopify vs Squarespace comparison
If we compare Squarespace vs Shopify SEO score, according to eCommerce platforms research, Shopify stands second in the list after Magento. It was created with SEO in mind and helps you get the highest search ranking. Shopify creates a page title and meta description automatically based on the content of your page. Users can take advantage of all the in-built tools and SEO apps available at the App Store. Squarespace SEO capabilities, on the contrary, are a bit limited. It is possible to add meta titles and edit descriptions. And that's practically it. All the other aspects (e.g., alt text) are not included.
Building an online store with Squarespace and Shopify is equally easy and fast. They have clear and modern dashboards with understandable menus. Both solutions use a drag-and-drop function for adding products. You just click the needed element, move it, and drop it to the page. And voila - it's ready! In case you feel a little lost - the visual prompts will guide you through the way.
Squarespace, along with Shopify, has integrated blogging functionality. It's a handy tool for eCommerce stores these days. Experienced marketers and business owners are aware of a qualitative blog's benefits in terms of SEO and customer engagement.
Although Squarespace provides its clients with a wider scope for action since it was a blogging platform from the very beginning. It lets you easily insert the content into any sidebar or page with the help of summary blocks. Other blogging features include in-built analytics, archiving, and search options.
Shopify, on the contrary, does not have such extensive functionality. Its aim is eCommerce. However, the pre-designed blog module can assist you in gaining an audience and generating traffic. You can easily write and publish posts, add images, media files, categories, tags, etc.
If you're having trouble with the store management, you may always refer to customer support. Both solutions have well-developed help channels. Shopify offers 24/7 customer support through email, phone, and live chat. The response time is really fast. Besides that, an extensive support section is available on the official website (including forums, reference literature, video tutorials, and FAQs).
In contrast, Squarespace support misses some points when compared to Shopify. You can reach them only via email, live chat, or forums. There is no phone support offered to customers. The company has a broad collection of video guides and other helpful materials.
All in all, Shopify is pricier than Squarespace. This is because it provides more advanced and comprehensive eCommerce tools to help you run a business. Shopify has three pricing plans:
Shopify also has a lower-priced Shopify Lite plan for $9 per month and the enterprise-level Shopify Plus plan with extra features, starting at $2000 per month.
Additionally, the company offers a 14-day free trial.
Squarespace, contrarily, has a 14-day free trial and four pricing options:
All plans have eCommerce integration. However, the Basic and Advanced plans offer more advanced features. Also, keep in mind that you won't be able to sell products through the Personal plan. It has lots of restrictions and limited capabilities.
Shopify has a massive App Store with more than 2000 both free and paid apps. They are divided into different categories, e.g., design, marketing, sales, finances, reporting, etc. Apart from this, Shopify offers many SEO and marketing apps to facilitate store management. These tools do not require any tech skills and are available for everybody.
Squarespace, on the other hand, offers users a restricted number of official apps.
In case you are already using Squarespace and want to expand your store's functionality, migrate from Squarespace to Shopify with Cart2Cart. In addition, watch our video guide to get an idea of how an automated migration works:
Shopify allows you to accept payments from almost anywhere and in most currencies. It supports more than 100 payment gateways, including the most popular ones - PayPal, Amazon Pay, Stripe, and even cryptocurrency. Additionally, it is possible to use Shopify's gateway - Shopify Payments with no transaction fees.
Unfortunately, Squarespace is very limited in the number of payment options. It integrates with Stripe - its primary payment gateway. Besides, you can also choose between PayPal or Apple Pay.
Migrate to any of the described platforms with Cart2Cart just in a few mouse clicks.
Migrate nowCheck out the in-depth Wix vs Shopify vs Squarespace comparison
Check out our infographic to get a better understanding of the migration process via Cart2Cart:
Squarespace as well as Shopify are the two leading hosted eCommerce platforms. The main difference between these two is the fact that Shopify is a go-to destination when you're planning to engage only in selling activity, whereas Squarespace can be used for both retailing and blogging, displaying portfolios, etc.
Yes, Shopify is considered to be one of the most user-friendly platforms that suits even those retailers that have minimum to none eCommerce experience. It offers more features for creating a multifunctional online store.
Yes, you can easily connect your Squarespace store with Shopify using the Buy Button. Simply install this button and embed the code to Squarespace.
Definitely. You may connect your Shopify store to your Squarespace domain or site if you already have one. As a result, you will be able to sell your products across multiple platforms while also promoting your Shopify store from your Squarespace site.
Dropshipping is possible on Squarespace. There are two dropshipping options available through Squarespace: Printful and Spocket. As a beginner, Printful is ideal; however, if you plan to grow your dropshipping business in the future, Spocket is recommended.
Yes, of course. The data associated with your products, customers, and orders can be migrated from Squarespace to Shopify. Before you can import your Squarespace data to Shopify, you need to export it.
So, if you aim to create an advanced web store with professional analytics - Shopify is the excellent choice for you. Squarespace is your perfect match if you plan to showcase your websites' content, like a beautiful portfolio or blog, and sell a couple of products.
Also, we've prepared the list of other worthy Shopify alternatives for small stores. Make sure to check it out!
To sum it up, deciding which platform to choose, depends on what type of website you want to run. The key difference between Squarespace and Shopify is that Shopify is more comprehensive and functional when it comes to eCommerce because it is entirely eCommerce-oriented.
Overall, both Squarespace and Shopify allow you to establish a stunning website quickly. Whatever your choice, you'll get powerful eCommerce features and beautiful responsive templates.
So, don't miss the chance to enhance the overall look and functionality of your store. Perform the free Demo Migration and decide which platform is your go-to destination.