Got a lot of traffic? Awesome. As for today, the path shoppers should follow to make purchases is not a simple one. The first step might be done everywhere using any device - in the car, during lunch or bedtime. But are you capable of making them go any further into a purchase funnel?
Sometimes making a sale comes down to catching the customer in the right mood and time of day, however, there is more to do than praying for a good luck. An initial interest is not enough - an ability to keep and reinforce it is the true key to e-Commerce success.
The following infographic from Signal suggests an effective solution for keeping your customers on track in the cross-device purchase journey called “Three C’s” - Create, Capture, Calibrate.
So, what’s the aftermath? Firstly, build a responsive e-Commerce website and market across devices. Secondly, develop content that loads quickly and, what’s important, test it on various devices. And finally, utilize real-time data and marketing techniques.
Monthly Update – October 2025
The e-commerce landscape in October 2025 emphasizes unified customer experiences across all channels. Shoppers expect seamless transitions from social media ads to website browsing, in-app interactions, and even in-store touchpoints. This omnichannel approach isn't just about having a presence everywhere, but ensuring consistent branding, personalized recommendations, and synchronized inventory and customer data. Businesses that excel in integrating their sales, marketing, and customer service data gain a significant competitive edge. Leveraging advanced analytics and AI, store owners can predict customer needs, optimize product discovery, and streamline the purchase journey, irrespective of the device or platform used. A key challenge remains data migration and integration when re-platforming or expanding. Ensuring your underlying e-commerce platform can support complex data structures and real-time synchronization is paramount. This robust foundation is what allows for the 'Three C's' – Create, Capture, Calibrate – to truly flourish in an omnichannel world. For more details, explore our FAQ section or schedule a call with a migration expert.
