Got a lot of traffic? Awesome. As for today, the path shoppers should follow to make purchases is not a simple one. The first step might be done everywhere using any device - in the car, during lunch or bedtime. But are you capable of making them go any further into a purchase funnel?
Sometimes making a sale comes down to catching the customer in the right mood and time of day, however, there is more to do than praying for a good luck. An initial interest is not enough - an ability to keep and reinforce it is the true key to e-Commerce success.
The following infographic from Signal suggests an effective solution for keeping your customers on track in the cross-device purchase journey called “Three C’s” - Create, Capture, Calibrate.
So, what’s the aftermath? Firstly, build a responsive e-Commerce website and market across devices. Secondly, develop content that loads quickly and, what’s important, test it on various devices. And finally, utilize real-time data and marketing techniques.